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ETO Awards 2016...

The winners

Link Here 15th June 2016
The Erotic Trade Only (ETO) Awards are targeted at online and traditional sex shops and their products.

The 2016 ETO Awards were presented in Birmingham on Sunday June 12th. Over 270 guests attended the event. The winners of the main 29 awards of the evening were chosen by the readers of ETO magazine, and the editorial staff chose the final four, which culminated in John Addy of Liquid Gold receiving the Editor's Award in recognition of the huge efforts he put into fighting the ban on aromas earlier this year. The winners were:


Best New Female Product: Doxy Die Cast Massager (Doxy)

Best New Male Product: Quickshot (Fleshlight)

Best New Couples Product: RO-Duet (Rocks-Off)

Most Innovative New Product: Jack Socket (ElectraStim)

Best New Product Range: King Cock (Pipedream)

Best New Lingerie Range: 2016/17 Collection (Dreamgirl)

Best New Playwear Range: Kink 2016 Collection (Leg Avenue)

Best Consumable: ID Glide (ID Lubricants)


Best Fetish Products Brand: Fetish Fantasy Series (Pipedream)

Best Pleasure Products Brand: Rocks-Off

Best Luxury Brand: Lelo

Most Innovative Brand: We-Vibe

Best Sexual Wellbeing Brand: System Jo

Best Consumable Brand: ID Lubricants

Best Lingerie Brand: Seven 'til Midnight

Best Playwear Brand: Kink (Leg Avenue)


Best Fetish Products Distributor: Mister B

Best Specialist Products Distributor: E-Stim Systems

Best Pleasure Products Distributor: ABS Holdings

Best International Distributor: Scala Playhouse

Best Lingerie Distributor: Kevco Wholesale


Best Retail Chain: Nice 'n' Naughty

Best Individual Store: Sh! Women's Erotic Emporium (Hoxton Square, London)

Best Specialist Retailer: Uberkinky

Best Online Retailer: Lovehoney


Best Erotic Author: Tabitha Rayne

Best Erotic Journalist: Girl On The Net

Best Store Manager: Tracey Whitmore (Vibez Adult Boutique, Aylesford)

Best Sales Team: Creative Conceptions


Best Stand at ETO Show: Net 1on1

Best Use of Social Media: Doc Johnson

Best Trade Marketing: Lelo

Editor's Award: John Addy of Liquid Gold



Inappropriate decision...

Moralists on St Helens Council ban planned out of town sex shop at a former Little Chef

Link Here 18th May 2016
Full story: Sex Shops in Lancashire...Pulse and Coctails banned fromn St Helens
Plans to convert the former Little Chef on the East Lancs Road into a sex shop have been rejected .by St Helens Council

Cocktails Ltd applied for a licence in March to transform the former roadside restaurant on the A580 into a sex shop called Pulse and Cocktails, aimed at couples.

But the plans created issues for a local residents and feminists.  261 objections were received by the council, including 175 signatures on a petition. The main objections were bottom of the barrel stuff, with incredulous fears that it could impact house prices, cause queues and too much traffic or spark antisocial behaviour

But many people on social media were in disbelief after the plans were rejected, ridiculing prudish attitudes and suggesting potential new jobs had been lost.

A majority of councillors on St Helens' licensing and environmental protection committee voted not to give Cocktails Ltd a licence. No meaningful reason for the ban was offered by the council so presumably the reasons were moral. Labour committee chair Dave Banks spouted a bit official speak which said nothing:

Members turned down the application on the grounds the number of sex establishments was already equal to the number the authority considered appropriate for that locality. They also took the view it would be 'inappropriate' with regard to the area and the use to which the premises would be put.

Liverpool Echo also noted the worthless explanation:

Licensing rules do allow the council to decide the appropriate number of sex shops for an area -- and it can be zero, suggesting a moral value judgment. But confusingly the rules also state that objections should not be based on moral grounds/values .

Rotherham-based Cocktails Ltd said in their application that they have never had permission turned down before, and if they object to the decision they can seek a judicial review.



The Dirty Dozen Bring Home The Prize...

Nice n Naughty team raises funds for cancer research

Link Here 11th May 2016

On Saturday 7th May Cancer got to feel the full fury of an army of women sick of it. Women of all ages who have lost loved ones, friends and family flooded Victoria Park in Warrington to take part in Cancer Research's Pretty Muddy 5K obstacle course. For those who don't know Pretty Muddy isn't a walk (or run) in the park. It's a muddy obstacle course that woman of all ages and ability can traverse -- and that's exactly what the Nice 'n' Naughty Dirty Dozen have done.

The 13 strong team, clad in pink Nice 'n' Naughty t-shirts tramped through the mud, pulled themselves under nets and laughed their way down a rather dirty slide to finish things off. Luckily the weather was amazing on Saturday but their main reason for smiling was the amazing support they received from everyone who helped to sponsor them -- the combined total of money raised by The Nice 'n' Naughty The Dirty Dozen was a whopping 2377.24.

Trish Murray Operations Manager of Nice 'n' Naughty was elated as she not only finished the race, overcame her fear of both water and mud, but managed to get 346% over her expected target by raising 519.24 herself! "It was a great day and fun was had by all. I just want to thank everyone who took the time to donate and wish me well." She said covered in mud, "I'm just ready to get a shower and a glass of wine!"

If you would like to sponsor Trish please check her page at where you can still donate with all proceeds going to Cancer Research Uk.

If you want further updates on how Trish and her team are doing check out our news section at where not only will you find a brilliant range of adult toys but a link to our blog where you can keep up with all our news, as well as product reviews and a store finder to help you find your nearest Nice 'n' Naughty.

As a special offer for any orders placed using the code "GIRLPOWER" you'll get 15% discount on your online purchases and Nice 'n' Naughty will make a donation on your behalf to Cancer Research.



(You Drive Me) Crazy...

Rochdale Councillor has a ludicrous whinge about a Britney Spears style costume in a sex shop window

Link Here 5th April 2016

A Rochdale councillor has had a ludicrous whinge about a Brittany Spears style schoolgirl costume in a sex shop window.

The costume is on display at the Simply Pleasure shop in Drake Street, one of Rochdale's main shopping roads. The outfit comprises of a short tartan skirt, a tie and a white blouse cut away from the midriff.

Councillor Sara Rowbotham whinged:

What I find really concerning and disappointing is the lack of consideration shown by the shopkeeper. Wouldn't it be refreshing if adults made an informed decision not to perpetuate the sexualised imagery of children.


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