Melon Farmers Original Version

Sex Shops List


London

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King's Cross


Abcat Cinema
72 Caledonian Road
King's Cross
London
N1 9DN

Licensed gay cinema club. Closed by March 2015.

News, June 2014: Unappealing Appeal

The venue was set to appeal against Islington Council revoking the cinema licence, but the loss of a very similar appeal by Oscar's cinema led to the venue dropping the appeal. The outlook seems grim for the cinema.

News, May 2014: Under duress

The venue is under duress from moralists of Islington Council

Soho


Adult Only

Walker's Court
Soho
London

 

Review from ETO's Mystery Shopper, July 2017: Unpriced

Is one of only 2 stores remaining on this once bustling sordid walkway..

There's a distinct lack of pricing

Islington


Adult WorlIslington Green
Islington
London
N1 8DU

Licensed. Closed, the unit is now To Let.

London


Agent Provocateur

  • Broadwick Street, Soho
  • Harrods, Knightsbridge
  • Pont Street, Knightsbridge
  • Royal Exchange, City ofLondon
  • Selfridges, West End
  • Westbourne Grove, Notting Hill

Unlicensed. High end sexy boutiques
 

Review from ETO's Mystery Shopper, December 2018: Beautiful

Beautiful things for beautiful women with a price tag to match in the Pont Street branch.

Review from Londonist.com April 2014: Oldest and best

Broadwick Street Soho is still the chain's oldest and best. Styles run from the virginal to the downright rude,

Marble Arch


Ann Summers

522 Oxford Street
London
W1C 1LL

Mon-Sat: 9am - 9pm
Sun: 10am - 7pm

Unlicensed. Listing checked in June 2015

Shepherds Bush


Ann Summers

Westfiled Shopping Centre
Ariel Way
London
W12 7GD

Mon-Sat: 10am - 10pm
Sun: noon - 6pm

Unlicensed.

Review from ETO's Mystery Shopper, August 2018: Good

Good, but not great

Soho


Ann Summers

79 Wardour Street
London
W1D 6QB

Mon-Sat: 11am - 11pm
Sun: noon - 10pm

Unlicensed.

Review from ETO's Mystery Shopper, November 2014: Essentials

A very compact shop carrying just the essentials

Stratford


Ann Summers

Westfiled Shopping Centre
Montfichet Rd
Stratford
London
E20 1EJ

Daily: 10am - 9pm

Unlicensed.

Review from ETO's Mystery Shopper, February 2018: Lacking polish

Not received much TLC since the opening and in need of an urgent polish.

West End


Ann Summers

104 Oxford Street
London
W1D 1LP

Mon-Sat: 9am - 8pm (9pm Thu)
Sun: 11am - 5pm

Unlicensed.

This is the flagship store of a major chain of unlicensed sex shops. Note that they are unlicensed and do not carry hardcore products such as magazines and R18 videos. They do carry extensive ranges of sexy clothing, sex toys and softcore videos.

Review from ETO's Mystery Shopper, June 2015: Busy

Busy yet relaxed, this shop put a smile on my face

Islington


Atsuko Kudo

64 Holloway Rd
Islington
London N7 8JL

Mon-Sat: 10:30am - 7pm

Upmarket Couture Latex Design

Atsuko Kudo is a leading designer of women's fetish clothing. Bespoke lingerie, dresses, corset, stockings, leggings, and hats.

Dagenham


BC Books
Bennetts Castle Lane
Dagenham
RM8 3XU

BC Books books became Hot Passion in 2014

Soho


Ben Dover Sex Shop
Walker's Court off Brewer Street

Now Vision Stop, see below
 

Kings Cross


Bleu Danube
Caledonia Road
Kings Cross

Became DVD Xtra and then closed in 2009

Soho


Blue Moon
Tottenham Court Road

Couldn't find in 2012

Soho


Blue Pirate
Newport Court
London WC2H

Couldn't find in 2012

Camden Town


Blue Rose

4 Kentish Town Road
Camden
London
NW1 9NX

Everyday: 10am - 11pm

Tel: 0207 485 0800

Licensed Sex Shop.

Review from ETO's Mystery Shopper, May 2016: Compact

One of the smallest shops I've been in. The space is well used.

R18 DVDs are £20 each. There are multi deals available including 2 for £30.

From Blue Rose, Sep 2007: 1500 Titles

We have over 1500 titles of DVD's in stock and stock a large selection of Adult Toys, Mags, Poppers, Contact Mags etc.

Kings Cross


Book Shop Videos
York Way

Unlicensed. Closed after a Trading SubStandards raid in May 2011.

Camden


Breathless

Kings Cross Road,
Camden
London
WC1X 9BJ

Fetish and alternative fashions.


Review from ETO's Mystery Shopper, December 2019: Branding free

Notable as a shop which displays no branding.

It has buzzer entry and offers five star service.

Soho


British Sex Shop
Walker's Court off Brewer Street

Now Vision Stop, see below

Finsbury


Centaurus
Old Street
Finsbury
London
EC1V 9AY

Now Urban XXX
 

Soho


Clonezone (CZ)

35 Old Compton Street
Soho
London
W1D 5JX

Mon-Sat: 11am - 9pm
Sun 12: noon - 8pm

Gay oriented sex shop moved to larger premises in September 2013
 

News May 2020: ETO Awards

The shop was nominated for Best Individual Store.

Review from ETO's Mystery Shopper, December 2019: Impressive

It's an impressive shop with a good range for the space on offer.

News May 2017: ETO Awards

The shop was nominated for Best Specialist Retailer

Review from ETO's Mystery Shopper, April 2014: A nice atmosphere.

R18s at £10 (3 for 25) and £15 (3 for 40).

An excellent product range, good prices and a nice atmosphere.

News September 2013: New flagship store

Clonezone has moved from 64 to 35 Old Compton Street.

A company spokesperson said:

Due to rising demand we thought it necessary to invest in larger premises so that we could stock more of the brands our customers love, such as ES Collection, Timoteo and our in-house brand Titus: Made for Men -- a range of aromas, cock rings and leatherwear.

Earls Court


Clonezone (CZ)

266 Old Brompton Road
Earls Court
London
SW5 9HR

Mon-Sat: 10am - 8pm
Sun: 12 noon - 6pm

Tel 0207 373 0598

Licensed. Gay oriented sex shop which also has a solarium and a tattooist.
 

Review from ETO's Mystery Shopper, December 2018: Quirky

I particularly appreciated the variety of interesting quirky stock.

Review from ETO's Mystery Shopper, May 2016: Full marks!

Gay R18 DVDs are available from £8 with bargain bucket DVDs at £2.

Full marks!

New Cross


Club 487
487 New Cross Road
Deptford

SE14 6TQ

Gay private member's cinema club developed from Mr B's in Finsbury that was closed down by the council for being too sexy. Now closed but customers may be interested in seeking out The Office cinema club in Limehouse.
 

Covent Garden


Coco de Mer

23 Monmouth Street
Covent Garden
London
WC2H 9DD

Mon-Sat: 11am - 7pm (Thurs 8pm)
Sun: Noon - 6pm

High end unlicensed boutique was famously established by Sam Roddick and is now owned by LoveHoney, an online sex store.

Review from ETO's Mystery Shopper, July 2020: Beautiful

Beautiful things displayed beautifully.

News May 2017: ETO Awards

The shop was nominated for Best Specialist Retailer

Review from ETO's Mystery Shopper, October 2016: Pricey

There's much to love about this shop but prices are set to alienate all but the most affluent of customers.

News June 2014: Nominated for ETO Awards

The shop was nominated for Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses.

Review from Londonist.com April 2014: Headrush

Coco de Mer on Monmouth Street is a whirlwind headrush of lingerie, sex toys and unlikely-looking erotic art objects.

Covent Garden


Coffee, Cake & Kink
Endell Street
London
WC2H 9AJ
 
Closed by January 2017. Now a food shop
 

Soho


Colt Bookstore

3 Berwick Street
Soho
London

Gay shop
 

Review from ETO's Mystery Shopper, July 2017: Unpriced

Unpriced DVDs.

This isn't the worst shop I've been in but it is a long way from the best.

Soho


DVD Extra XXX
Rupert Street
Soho

Closed by 2012. Maybe has relocated though.
 

Camden Town


DVD Plus

63 St Giles High Street
Camden Town
London
WC2H 8LE

Previously Video Plus
 

From Roger:

They offered me DVD's at £25 each or 3 for £60, and Videos at £20 each or 3 for £40. They will exchange for half-price. They have a huge selection of both formats and staff are friendly and non-pushy.

Kings Cross


DVD Xtra
Caledonia Road
Kings Cross

Applied for licence, March 2008. Closed in 2009
 

Soho


Eros Movieland

28 Peter Street
Soho
London
W1F 0AL
 

From ETO's Mystery Shopper, July 2017: Cellar seller

Now a cellar store with magazines and DVDs.

From ETO's Mystery Shopper, February 2012:

Gay on the street level and hetero downstairs.

The was an odd curiosity shop.

Hoxton/ Shoreditch


Expectations
Great Eastern St
Hoxton/Shoreditch
London
EC2A 3RY

Licensed gay fetish shop

Expectations has closed its London store but is still trading online. The store is part of the Prowler Group which went into administration in March 2017. There are plans for the sop to re-open under new ownership as GEAR in summer 2017.

Spitalfields


FairyGothMother
Lulu and Lush

72 Commercial Street
Spitalfields
London
E1 6LT

Mon: Closed
Tue-Fri: 11am-6pm
Sat-Sun: 11am-5pm

Corsets and lingerie boutique.
 

From the FairyGothMother website:

FairyGothMother is renowned as one of the world's largest and most famous purveyors of steel-boned corsets, lingerie and bridal gowns. We design and create beautiful corsetry and lingerie under our Lulu and Lush brand, giving traditional corsetry a modern twist by using the latest fabrics and colours.

As well as our own designs, we stock modern corsetry, delicious lingerie, elegant eveningwear, glamorous prom dresses and burlesque-inspired outfits by hand-picked designers from across the globe.

Finsbury


Fantasy Videos

City Road
Finsbury
London
EC1V 1LA

Gay cinema that lost its licence in October 2013. It became Mr B's in 2014.
 

Clapham


Fetch

Arch 6 Voltaire Rd
Clapham
London SW4 6DH

Sunday-Thursday: 11am - 9pm
Friday - Saturday: 11am - midnight

Gay focused unlicensed sex shop which opened in January 2018. The shop also has a branch in Vienna.
 

Review from ETO's Mystery Shopper, October 2018: Friendly

Well presented and a friendly atmosphere

Camden


Fetish Alternative Market (FAB)

Unit 87-E Stables Market
Chalk Farm Road
Camden
London NW1 8AH

Fetish shop opened in June 2016.
 

Review from ETO's Mystery Shopper, October 2016: Subversive

This is a stylish and subversive place to shop, practical too, 20 latex pants are hardly outrageous.

Oval


Fetish Freak

76 Bolton Crescent
Oval
London SE5 0SE

Monday - Saturday: 11am - 6:30pm
Sunday: Noon - 5pm

The original gay themed shop on South Lambeth Road closed and is now Fire nightclub. The shop then moved to the Oval in 2014
 

Review from ETO's Mystery Shopper, December 2018: Leather and latex

It's not a shop for everyone but if leather, latex and bonhomie are your thing, then it's recommended.

Holloway


Fettered Pleasures

Holloway Road
Holloway
London N7 8JG

Fetish store. Closed as of December 2011.

Soho


Fifty & Dean

Old Compton St
Soho
London
W1D 4UB

A licensed gay interest store owned by the Simply Pleasure chain. Previously DV8. Fifty & Dean became Prowler Red in July 2018. See below

Bloomsbury


Gay's the Word

66 Marchmont Street
Bloomsbury
London
WC1N 1AB

Gay and lesbian bookshop. Listing checked in January 2017.

From Gay's the Word: Pioneering

Gay's The Word is the UK's pioneering first (and is today the last surviving) lesbian and gay bookshop.

Established in 1979 and located in the historic Bloomsbury district of London, we stock an enormous range of books; from the profound to the frivolous, from the liberating to the indulgent.

Our fiction ranges from prize-winning literary works through to crime, romance and erotic fiction.

Our non-fiction covers a wide range of issues from cutting-edge queer theory through to how to tell your mother you are gay.

Hackney


Gear London

75 Great Eastern St
Hackney
London EC2A 3HN

Monday - Friday: Noon - 8pm
Saturday: 11am - 8pm
Sunday: Noon - 5pm

Gay focused unlicensed store associated with the famed Gear in Berlin.
 

Review from ETO's Mystery Shopper, October 2018: 5 star

Apart from one or two reservations about pricing, this is a 5 star store.

Soho


Gimme Gimme

4 Tisbury Court
Soho
London
W1D 6BG

Gay, trans, lesbian interest shop.

West End


Harmony

103 Oxford Street
London
W1D 2HF

Mon-Sat: 9am-10pm
Sun: 10am-10pm

Licensed

News September 2020: ETO Awards: Winner

The shop won Best Individual Store in the 2020 ETO Awards. The shop was also nomainated for Best STore MAnager.

News July 2018: ETO Awards: Winner

The shop won Best Individual Store in the 2018 ETO Awards. These are trade awards voted on by UK adult shop businesses.

News May 2017: ETO Awards Nominee

For Best Individual Store in the 2017 ETO Awards.

News June 2015: ETO Awards: Winner

The shop won Best Individual Store in the 2015 ETO Awards. These are trade awards voted on by UK adult shop businesses.

Review from Mystery Shopper, June 2015: Busy

Large ranges of DVDs at £20 (with 3 for £50) and at £10 (with 3 for £20).

Full marks for a huge range and an unparalleled location.

News June 2014: ETO Awards: Winner

The shop won Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses. The shop manager was nominated for Best Store Manager.

Also previously nominated for the award in 2010, 2012 and 2103

Soho


Harmony

4 Walkers Court (off Brewer St)
London,
W1F 0BS
Mon-Thu: 9am-12pm
Fri: 9am-1am
Sat: 10am-1am
Sun: 11am-12pm

Licensed. Listing confirmed in 2016.

Review from Mystery Shopper, November 2014: Comprehensive

Large ranges of DVDs at £20 (with 3 for £50) and at £10 (with 3 for £20)

A busy comprehensive shop well worth visiting.

Soho


Harmony

99A Charing Cross Rd
Soho
London
WC2H 0DP

Licensed. Became Harmony in late 2013/early 2014. Previously Lovejoys

Review from ETO's Mystery Shopper, July 2020: Warm welcome

A warm welcome and DVDs are mostly £25.

Review from ETO's Mystery Shopper, December 2018: Fun-n-sexy

DVDs were £25 (3 for £65). Clearaance DVDs were £25 for 3.

A fun-n-sexy broad appeal shop.

News June 2014: Nominated for ETO Awards

The shop was nominated for Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses.

Review from ETO's Mystery Shopper, April 2014: Classy

A classy grown up exterior.

R18s at £10 (3 for £25) to £20 (3 for £50).

Waterloo


Honour

86 Lower Marsh
Waterloo
London SE1 7AB

Mon-Fri: 10.30am-7pm
Sat: 11.30am-5pm
Sun: Closed

Unlicensed. Mainly a fetish shop. Very knowledgeable, good quality clothes as well.

Review from ETO's Mystery Shopper, October 2016:

Conveniently close to the station and a comprehensive range carried.

Review from Londonist.com April 2014: More affordable

It's more affordable than the other shops mentioned for kinky lingerie. It also sells corsets, catsuits and boots.

From Honour: Flagship store

The flagship store in Waterloo, the heart of London, is split on two levels with wooden flooring throughout, spot lit, and with all new fittings; making it a pleasure to browse around at ease. We still offer an excellent service, with an ever-increasing product range that boasts something to suit every budget. Next time you're in London be sure to drop by and take a look.

Dagenham


Hot Passion

4 Bennetts Castle Lane
Dagenham
RM8 3XU

Tel: 020 8252 7232

Mon-Sat: 10am-7pm

Licensed in 2003. Renamed to Hot Passion in 2014, previously BC Books

News November 2014: Renamed

The licensed shop renamed from BC Books to Hot Passion in 2014.

From ETO's Mystery Shopper, July 2013: DVDs

Lots of £10-£20 DVDs.

From BC Books, March 2010: 10,000 DVDs in Stock

BC Books has been trading since 1996 and is considered to have the largest selection of adult DVDs in the country with over ten thousand films in stock.

We cater for all tastes from the latest releases to the old classics. In our collection we have over 2000 gay and 700 bondage titles.

Spread over two large rooms we also stock all the latest marital aids and lots of hot! lingerie.

we are a couple friendly shop and with 15 years experience our friendly staff are there to advise and help.

Why not pop in and see for yourselves.

Shoreditch


House of Harlot

Shop 2B, 63-65 Princelet Street
London
E1 5LP

Mon-Fri: 10am - 6pm
Sat: noon - 6pm.

Latex, rubber and fetish fashion.

Soho


Janus Bookshop

Old Compton St
Soho
London W1D 4TU

Licensed. Closed in 2011. Now a fashion shop

Covent Garden


Liberation

49 Shelton Street
Covent Garden
London
WC2H 9HE

Mon-Sat: 11am - 7pm

High end fetish shop

Described as the home of 'Libidex'. A fetish/kink store that focuses on latex dresses, corsets, lingerie, uniforms, cat suits and accessories.

News August 2017: Samantha

The shop made the UK press, (at least the Daily Star), when it became the first stockist of the Samantha sex robot.

Review from ETO's Mystery Shopper, November 2016: Refocused

A recent refresh has been a success with more focus on products and less on set-dressing.

Soho


Little Amsterdam

6 Brewer Street
Soho
London
W1F 0SD

Previously Soho DVDs

Soho


Lovejoys
Charing Cross Rd
Soho
London
WC2H 0DP

Licensed became Harmony in late 2013/early 2014

Vauxhall


Master U
Kennington Lane
Vauxhall
London SE11 5HY

Closed by January 2017 and is now Olive Valley Butchers

Buckhurst Hill


Michelle Fashions
Epping New Road,
Buckhurst Hill,
Essex
IG9 5TQ

Closed in 2015
 

Soho


Adult Only

Walker's Court
Soho
London

Review from ETO's Mystery Shopper, July 2017: Unpriced

A compact store with mixed DVDs and mags but no prices on the R18 DVDs

Despite being so mall there is still room for clutter.

Ashford (Middlesex)


Moore Allsorts

5 Station Road
Ashford
Middlesex
TW15 2UW

Mon-Sat: 10am to 6pm

Tel: 01784 247985
email: mooreallsorts@yahoo.co.uk

Previously located at the Arcade in Woodthorpe Rd

From Moore Allsorts:

We sell a great range of Toys and Clothing at really low prices and we are the 1st of our kind locally. We also sell smoking products!

Finsbury


Mr B's
City Road
Finsbury
London
EC1V 1LA

Gay private member's cinema club that has taken over from Fantasy Video. But but was closed in 2014 by the miserable council who found it a bit too sexy.

Limehouse


The Office
Limehouse

New sex cinema briefly opened in September 2016.

It has connections with Club 487 which was closed down by the authorities due to too much fun. It was reported that the cinema soon closed down as the landlord was not impressed by the concept.
 

West End


One on One
Goodge Street

Renamed as Simply Pleasure, then closed

King's Cross


Oscar's Cinema
42 Northdown St
King's Cross
London
N1 9BP

Gay cinema closed by March 2015.

Victoria


Pages of Fun
Terminus Place
Victoria
London
SW1V 1JR

Closed to make way for Victoria Station expansion.

Soho


Paradiso
Old Compton Street
Soho
London
W1D 6HF

A good shop but fetish clothes only. Closed by January 2017. Now Wok on Fire

Croydon


Pillowtalk
Lower Addiscombe Rd,
Croydon,
CRO 6AA

Licensed. Closed in 2017
 

Forest Gate


Pirate

30 Upton Lane
Forest Gate
London
E7 9LN

Walthamstow


Pirate

625 Forest Road
London
E17 4NE

From ETO Mystery Shopper, December 2011: Nice Products

Poor atmosphere but good choice of toys for the size of the shop and some nice product lines.

Kings Cross


Pirate Bookshop
York Way
Kings Cross

Unlicensed. Closed in 2010 after owner was prosecuted for operating an unlicensed business. Now a coffee shop

Soho


Pirate of Soho
Brewer Street

Became the Simply Pleasure shop. See below

West End


Playboy London Store

153 Oxford Street
West End
London
W1d 2JQ

Clothes shop rather than sex shop. Just has Playboy branded clothing

Shepherds Bush


Precious
Goldhawk Rd
W12 9PE

Closed by January 2017.

Acton


Private Shop
Horn Lane
Acton
W3 9NJ

De-listed by May 2019.

Bexley


Private Shop

14 Bourne Road
Bexley
DA5 1LU

Mon-Sat: 10am - 8pm

Listing checked May 2019.

Brent


Private Shop

659 North Circular Road
Brent
NW2 7AY

Mon-Thu: 10am-6pm
Fri: 10am-8pm
Sat: 10am-6pm
Sun: 10am-4pm

Listing checked May 2019.

Croydon
Croydon South


Private Shop

20c Seldson Road
Croydon South
CR2 6PA

Mon-Sat: 10am-6pm (Fri 8pm)

Licensed, listing checked in May 2019.

Dagenham


Private Shop
Becontree Avenue
Dagenham
RM8 2UB

Licensed. Opened June 2007. Closed by 2013

Lewisham


Private Shop

318 Lewisham Road
Lewisham
SE13 7PA

Mon-Sat: 10am-6pm (Fri 8pm)

Listing checked May 2019.

New Malden


Private Shop

203 Kingston Road
New Malden
Surrey
KT3 3SS

Mon-Sat: 10am-6pm (Fri 8pm)

Listing checked May 2019.

Richmond


Private Shop
Kew Road
Richmond
TW9 2PN

Trading since 2004. De-listed by May 2019.

Soho


Private Shop
Brewer Street
Soho
W1f 0RX
Closed in 2013.
 

Soho


Prowler Red

50 Old Compton St
Soho
London
W1D 4UB

Daily: 11am-10pm

Tel: 0207 494 4798

A licensed gay interest store owned by the Simply Pleasure chain. Previously Fifty & Dean and before that DV8.

News from ETO's Mystery Shopper, October 2018: Prowler Red

Fifty & Dean became Prowler Red in July 2018.

Full marks for a friendly and fun store.

Review from ETO's Mystery Shopper, December 2012: Excellent atmosphere

The shop retains the excellent atmosphere, fittings and fixtures of the previous owners, DV8.An almost boutique feel.

There was a large range of DVDs at £ 20 and £ 25 with multi-buy deals too.

A top flight shop!

Soho


Prowler Soho

5-7 Brewer St
Soho
London
W1F 0RF

Mon-Fri: 11am - 10pm
Sat: 10am - 10pm
Sun: 1pm - 8p,

Tel: 0207 734 4031

Licensed.

Review from ETO's Mystery Shopper, October 2018: Little changed

Prowler is little changed by the new management save for stocking new lines from the new owners ABS Holdings.

News April 2017: New ownership

The Prowler Group went into administration in March 2017. The Soho store has now been bought by ABS Holdings who run the Simply Pleasure chain and will continue to trade.

Review from ETO's Mystery Shopper, November 2016: Shrunk

The DVD range has shrunk a little. The pricing points are £30 (2 for £50), £22.50 (2 for £40), £15 (2 for £25) and £7 (3 for £18).

R18s at £11, £17, £30 and £35. There's a multi buy deal at each price point.

Review from ETO's Mystery Shopper, December 2012: Full marks

R18s at £11, £17, £30 and £35. There's a multi buy deal at each price point.

A little short on character but still gets full marks.

News May 2010: ETO Awards 2010

Prowler in Soho has been nominated for the Best Individual Store in the 2010 Erotic Trade Only Awards:

Prowler's hugely impressive Soho branch was described by ETO's Mystery Shopper several years ago as looking 'very handsome, with its neon signs and subtle window presentation'.

From Prowler:

Prowler Soho was established 5 years ago as a completely different concept from existing gay stores. The huge windows are filled with daring displays - themes this year have included 'Hampstead Heath', Cottaging with George Michael and 'Peep Show', complete with moving screens.

Inside the shop sells fashion, underwear, books, CDs and homewares at the front, with an entrance at the back to the Blue Room. This room is probably the smartest sex shop in London, with a range of around 300 gay videos and DVDs, imported toys and magazines.

A separate till point within this room allows for discreet purchasing. All videos and DVDs are licensed, high-quality first generation and are generally £29.99 for both formats. Friendly, well-trained staff are always on hand to advise.

Prowler Soho is fully licensed.

Camden


Prowler Camden
Camden High Street

The shop has now closed and become a clothes shop

Kings Cross


Prowler Kings Cross
Caledonian Road, London, N1 9DX

The shop is now Soho Original Adult Store, see below

Islington


Ram Books /We Buy Any Porn

66 Holloway Road
Islington
London
N7 8JL

Tuesday:12.30pm - 6.30pm
Friday: 12.30pm - 6.30pm

Licensed. Previously Pleasure X @ Zeitgeist. The shop is no longer associated with the Fetish business.

News March 2018: Reduced Hours

The shop now opens:

  • Tuesday:12.30pm - 6.30pm
  • Friday: 12.30pm - 6.30pm

See review from islingtonnow.co.uk

From Ram Books, June 2015. Introducing Ram Books

Welcome to Ram books, a new kind of magazine store, put together with real love and meticulous attention to authenticity and detail. Part magazine shop, part erotica museum, part time capsule, and 100% classic collection of post war men's magazines - our shop is probably unique. We don't just sell a stock of magazines that arrives from a printer. We hunt down rare, unusual and vintage magazines that we have loved for years. Magazines we first discovered when much younger and which inspired us then and inspire us now. There's something strangely satisfying about rediscovering a magazine you first saw years ago, it connects you to that time and place and the memories associated with both.

Our stock is constantly changing as we discover collections lovingly stored by their owners which we can fawn over and own for a while before selling on or swopping. Many of our magazines are niche publications like spanking, corporal punishment, fetish, bondage and rubber and you will find all the classics within our range. At the same time classic men's magazines like Cavalier, Nugget and Playboy are also stocked along with the European hard core from Color Climax, Private and Topsy . Come inside and look around.

From We Buy Any Porn, June 2015. Introducing We Buy Any Porn

With about 30 years experience in the adult industry we have built up a list of contacts, knowledge, and experience that few can rival. We buy and sell all kinds of adult and erotic material - Magazines, Books, Posters, Cine Film, DVD's, Video, etc. We buy anything that's legal - we don't buy the nasty stuff, or sell it.

We take a pride in collecting and trading in Vintage items from the last 50 or so years. Like the collectors we deal with we have an affection for the (mostly) magazines we buy and sell, I guess certain titles remind us of times and places, people, characters, and events. In short our job is not really a job - its fun. That said we approach our trade with a professional attitude...

  • We are available by phone, text and email seven days a week

  • We are discreet and easy to deal with

  • We pay fair prices and don't try to cheat people

  • We buy large or small quantities and we can collect If required

  • We can shred and dispose of items that are sensitive or personal

We have a strong recycling ethic. Our very business is based around giving new life to old items and letting new people enjoy them.

Soho


Regulation

13A Bateman St
Soho
London
W1D 3AF

Mon-Sat: 10am - 7pm
Sun: 12 - 5pm

Gay fetish shop. 

Review from ETO's Mystery Shopper, July 2020: Cards only

The shop has implemented covid policies that include a ban on accepting cash.

Review from ETO's Mystery Shopper, December 2019: Relocated

The shop has relocated from Islington to Soho.

A busy, 'dirty' shop in a good way.

Review from ETO's Mystery Shopper, November 2016: Grungy

A grungy industrial aesthetic.

Review from ETO's Mystery Shopper, December 2012: Welcoming, relaxing and enjoyable

A small discreet entrance opens up to an industrial space.

A welcoming, relaxing and enjoyable shop

Soho


Regulation

Bateman Street
Soho
London
W1D

Gay fetish shop obtained a sex sop licence in June 2018. Opening soon but will not be carrying magazines or R18s.

Oxford Street


RoB
Wells St
Oxford Street
London
W1T 3PH

The London branch of the Dutch gay fetish chain

Closed by January 2017.
 

Soho


Seymore's World
6 Walker's Court
Soho
London
W1F 0BU

Unlicensed shop raided in March 2011. Not sure of current status

Hoxted, Shoreditch


Sh!

Sh!
Women's Erotic Emporium

shop 31, 35 Pitfield St
London
N1 6HB

Enter through the coffee shop

Mon-Fri: 1pm - 5pm

Sh! Shop

Sh! is unlicensed and was once notably restricted to women only, (although men may visit if accompanied by a woman). Now open to everyone.

News September 2020: ETO Awards

The shop was nominated for Best Store Manager.

Review fro ETO's Mystery Shopper, December 2019: All welcome

Now relocated, still female focused but now welcoming all.

News, June 2017: ETO Awards 2017: Winner

The shop won the award for Best Specialist Retailer.

Also nominated for Best Individual Store.

News June 2016: ETO Awards 2016: Winner

The shop won Best Individual Store in the 2016 ETO Awards. These are trade awards voted on by UK adult shop businesses.

News June 2015: ETO Awards 2015: Winner

The shop won Most Innovative Retailer in the 2015 ETO Awards. These are trade awards voted on by UK adult shop businesses.

Review from Londonist.com April 2014: Erotic classes

It's a great place for women who are looking for good quality advice and customer service. It sells underwear, plus toys, and runs erotic classes in the evenings.

From Sh!, February 2010: Relaxed Atmosphere

This is located between Old Street and Shoreditch High Street, a brisk walk away from Liverpool Street Station in the City of London.

Targeting sex toys for women tends make for a very different atmosphere to many shops.

The store has a unique restriction of being basically women only, although guys are welcome if accompanied by a woman.

Sh! writes: Interestingly the men who visit Sh! tell us they enjoy the relaxed atmosphere and non in-your-face stock as much the women it was created for"….

We have been invited to Downing Street, Won an Erotic Oscar, and been voted “best women's sex shop” ( Time Out) Best Online shop (Diva) & Best Adult Store (g3).

We don't just sell women's sex toys, we make make them! We design and manufacture silicone dildos in our London workshop plus sexy Leather Dildo Harnesses; Thigh Harness and Corset Style Harness so you can buy the perfect strap on. Famous the world over, you can only buy a Sh! Dildo or Strap On Harness at Sh! online and in our London Store

Notting Hill


Sh! Portobello
Portobello Road
Notting Hill
London
W11 1LR

Now closed

West End


Simply Pleasure
Goodge Street
London
W1T 2PL

Previously named as One on One. Now closed

Soho


Simply Pleasure
Peter Street
Soho
W1F 0AD

Closed, gave way to redevelopment

Soho


Simply Pleasure

29-31 Brewer Street
Soho
London
W1F 0RT

Sun-Thu: 10am-12pm
Fri-Sat: 10am-1am

Tel: 0207 2870547

Licensed, Previously Pirate of Soho. Listing checked November 2022.

Review from ETO's Mystery Shopper, July 2020: Broad appeal

DVDs are £20 (3 for £50).

A mix of broad appeal products nicely displayed.

Review from Mystery Shopper, December 2014: Exceptional Service

Premium DVDs are £25 (3 for £65), and standard £20 (3 for £50).

Simply Pleasure won my heart with staff for whom nothing was too much trouble.

Everything a licensed sex shop should be and more.

Review from Mystery Shopper, March 2010: Attractive features

Has a massive range of magazines, toys and DVD's.

Premium DVDs are £25, standard £20 and there's a cheap box with £10 (or £5 when purchased with a full priced DVD).

A shop with many attractive features.

Hammersmith


Simply Pleasure

123 Hammersmith Road
Hammersmith
London
W14 0QL

Mon-Sat: 10:30am-7pm

Tel: 0207 6032402

Licensed, previously She n Me. Listing checked November 2022.
 

Review from ETO's Mystery Shopper, May 2016: Attentive

An interesting shop with attentive staff.

There's a basement of DVDs at £25 each, 3 for £50 or 7 for £100

Reader's review: An excellent little shop

An excellent little shop. Lingerie, costumes and lots of fetish clothing in PVC, rubber and leather, toys and videos/magazines downstairs. Very friendly, helpful proprietor, who also keeps a discreet distance while you browse.

Reader's review: Fantastic

fantastic little shop...

  • upstairs is fetish clothing, their speciality [massive range]
  • downstairs is videos and toys [massive range] and some bdsm mags

Cheerful and helpful owner, knows his stuff, he's respected in the community too. went in for a browse and spent two hours chatting! Shop is couple-friendly too, well lit and not seedy at all. 10/10

Soho


Soho Original Adult Store

12 Brewer Street
Soho
London
W1F 0SF

Mon-Sat: 10am-1am
Sun: 11am-11pm

Licensed.

Review from ETO's Mystery Shopper, December 2019: Renamed

The store has modified name from Soho Original Bookshop to Soho Original Adult Store.

DVDs were £25, £20 and £10 with multi-buy options.

Nearly five stars.

Review from ETO's Mystery Shopper, July 2017: Rather Good

Toys are now upstairs, whilst DVDs and magazines are downstairs.

DVDs were £30, £20 and £10.

News May 2010: ETO Awards 2010

The Brewer Street branch has been nominated for the Best Individual Store in the 2010 Erotic Trade Only Awards:

Its ground floor is a mainstream book store but all the fun happens downstairs in the licensed section - ETO's Mystery Shopper called it 'smashing' and 'a sexy shopping experience'.

Review from David, August 2008: Viewing Booths

The Soho branch now has viewing booths installed at the back of the downstairs adult area. Useful if you can't wait to get home...!

Review: Brewer Street

Brewer Street: Probably the best prices in town, a good selection but it is small and tends to get crowded. Adult department downstairs.

Soho


Soho Original Bookshop

121 Charing Cross Road,
Soho
London
WC2H 0EW

Mon-Sat: 10am-1am
Sun: 11am-11pm

Licensed.

From ETO's Mystery Shopper, May 2016: Downstairs

Mixed interest books on the ground floor and the good stuff is downstairs.

Softcore magazines are generally £5 whilst hardcore mags are £6.

There are R18 DVDs in the range of £10 to £20.

Islington/ Kings Cross


Soho Original Bookshop

9 Caledonia Road,
Islington
London
N1 9DX

Mon-Sat: 10am-8pm

Licensed

News July 2013: Closing

The owners have applied to the council to change the us of the premises from retail to an eaterie or bar

Farringdon


Soho Original Bookshop

Leather Lane,
Farringdon
London
EC1N 7TE

Licensed. Closed by January 2017, now a cafe.

Soho


Super Mags

33 Brewer Street
Soho
London
W1F 0RU

Licensed. Listing verified in January 2017.

Review from Mystery Shopper, November 2014: Attractive features

Has a selection of hardcore magazines at £5.95 (2 for £10). The shop allows browsing of the mags.

DVDs at £20 (with 3 for £50 and 7 for £100). There are clearance DVDs at £15 and £10.

It's quite an old fashioned feeling store but that's not necessarily a bad thing.

From Super Mags:

Licensed Sex Shop. Specializes in American imported magazine's: Bondage, Gay and Hetro holds sole rights for Hustler, Mavety and Magna on magazines DVD & video. The latest sex toys.

Uxbridge


TLC

48 Windsor Street
Uxbridge
UB8 1AB

Mon-Sat 10:30-5:30

Tel: 01895 271668

Licensed

News December 2013: 185th

Uxbridge was ranked only 185th in LoveHoney's survey by area of spending on sex related products. But it was enough for a local news story. Jessie Fim, who works at Uxbridge adult shop TLC commented:

People are much more open-minded. I see the way local people come in and their reaction, and they're all quite educated about the sort of products available. It's always new customers as well, because people who move to the area hear there's a sex shop here and come to look around.

From ETO's Mystery Shopper, September 2011: DVD Prices

DVDs are £ 30 each, 3 for £ 60 and 6 for £ 90.

A shop not winning any style marks but a bustling bijou one with its own charm.

From TLC:
The shop is in three distinct sections.
At the front of the shop are Adult Novelties, Games and a wide selection of lingerie as well as Uniforms (Nurses, Police, Army etc). Changing rooms are available.
Second section includes a small variety of Toys, creams, lubricants, further selection of PVC and Bondage items.
At the rear of the shop is a large selection of Video and DVDs as well as wide selection of Adult toys.

From Philip:

They're a spin-off from the She-An-Me fetish shop in Hammersmith. It's a small shop but with good range of lingerie and fetish wear, decent selection of toys and some Videos and DVDs - I'm fairly sure I saw hardcore on display there. The bloke in the shop was very obliging and the prices reasonable.

From a reader:

After a battle with the local council, TLC 48 Windsor Street Uxbridge was granted a licence last October, a small intimate shop that stocks a large range of lingerie, boxed rubber wear and a range of PVC. In the front section of the shop they stock the lingerie etc, alongside a good selection of adult novelties and party gifts. To the middle section they have a selection of shoes and thigh boots that are made to order. A large selection of stockings (often not found elsewhere) and the rear section is devoted to an excellent range of Adult toys, R18 DVD and Video. They also have a good selection of leather bondage wear.

Soho


Up West (A British Adult Shop)

8 Greens Court
Soho
London
W1F 0HH
 

Review from ETO's Mystery Shopper, July 2020: Large range

The shop has a large range of R18s across all genres. DVDs are £25 and £30 each.

From ETO's Mystery Shopper, February 2012:

A good range of £20 R18s, with a 3 for £50 discount option. These can be traded in for £10.

Tidy, clean and welcoming.

Finsbury


Urban XXX

100 Old Street
Finsbury
London
EC1V 9AY

Licensed. Previously Centaurus

Soho


Vision Stop

8 Walkers Court
(off Brewer Street)
Soho
London
W1F 0BX

Listing verified in January 2017.

Islington


Zeitgeist

64-66 Holloway Road
Islington
London
N7 8JL

See Pleasure X @ Zeitgeist above

Fulham


Ziggla

800 Fulham Road
Fulham
London
SW6 5SL

Mon-Fri: 10am - 7pm
Sat: 10am - 6pm
Sun: From 11am

Unlicensed sex shop with lingerie and sex toys. Listing checked January 2017.

Review from ETO's Mystery Shopper, April 2014: Muddled

Muddled shop but with friendly manageress.

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