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London

King's Cross

Abcat Cinema

72 Caledonian Road
King's Cross
London
N1 9DN

Licensed gay cinema club. Closed by March 2015.

  News, June 2014: Unappealing Appeal

The venue was set to appeal against Islington Council revoking the cinema licence, but the loss of a very similar appeal by Oscar's cinema led to the venue dropping the appeal. The outlook seems grim for the cinema.

  News, May 2014: Under duress

The venue is under duress from moralists of Islington Council

Islington

Adult World

23 Islington Green
Islington
London
N1 8DU

Mon-Sat: 10am-8pm

Licensed

  News October 2008: Longer Opening

The local council have agreed that Adult World can stay open from 10am to 10pm Mondays to Saturdays, and from noon until 8pm on Sundays including bank holidays, but excluding Christmas Day, Good Friday and Easter Sunday.

They also agreed that the opaque film on the window could be removed, and window displays permitted, as long as they involve non-adult merchandise only. General goods must be located at the front of the shop, with the adult area and the general goods areas clearly defined.

  From Adult World, July 2007: Adult World in London

The future of sexy shopping is here at AdultWorld in Islington.

Welcome to our brand new store in the heart of Islington, a fresh vibrant modern diverse & cool shopping environment, where we hope you will find we have an AdultWorld store to rival all expectations.

Early indications show an 80% attendance by couples and females, finding our range of products on the ground floor very popular including exquisite lingerie by Naughty Janet (Also sold in Harrods). We also sell a fantastic range from Bedtime Flirt and sexy lingerie by Hustler a world famous brand which needs no introduction. Also Dreamgirl & Miss Kinky to name but a few others. We aim to impress all our shoppers, with varied and cunning lines in our trendy North London shop.

Providing the thrills is our full range by Mantric Toys, an award winning manufacturer of adult lifestyle products including sex toys, along with romantic & raunchy gifts.

We stock many phalate-free Sex Toys, many are ergonomically shaped and also non-phallic shaped. The chose is yours ….to explore …

We stock a fantastic range of designer experience products from 'Adult Adventures' too, the perfect fashionable gift experience for adventurous adults.

Think of Red Letter Days for Adults …

Downstairs the adventure continues in our quirky licensed basement with its arches, brick floor and listed fire place. Every turn reveals just that bit more from R18 DVDs to designer fetish magazines. Unique to our lifestyle shops we incorporate a ManZone. This is a resonance to the former CloneZone sex shop that was here before AdultWorld.

For all your sexy needs and a perfect adult shopping experience for all adult lifestyles …

Any customer printing the details from the Melon Farmers Website will be entitled to 10% Discount in any of our Adult World shops.

London

Agent Provocateur

  • Broadwick Street, Soho
  • Harrods, Knightsbridge
  • Pont Street, Knightsbridge
  • Royal Exchange, City ofLondon
  • Selfridges, West End
  • Westbourne Grove, Notting Hill
Unlicensed. High end sexy boutiques

  Review from Londonist.com April 2014: Oldest and best

Broadwick Street Soho is still the chain's oldest and best. Styles run from the virginal to the downright rude,

Marble Arch

Ann Summers

522 Oxford Street
London
W1C 1LL

Mon-Sat: 9am - 9pm
Sun: 10am - 7pm
 

Unlicensed. Listing checked in June 2015

 

Soho

Ann Summers

79 Wardour Street
London
W1D 6QB

Mon-Sat: 11am - 11pm
Sun: noon - 10pm
 

Unlicensed.

  Review from ETO's Mystery Shopper, November 2014: Essentials

A very compact shop carrying just the essentials

West End

Ann Summers

104 Oxford Street
London
W1D 1LP

Mon-Sat: 9am - 8pm (9pm Thu)
Sun: 11am - 5pm
 

Unlicensed.
This is the flagship store of a major chain of unlicensed sex shops. Note that they are unlicensed and do not carry hardcore products such as magazines and R18 videos. They do carry extensive ranges of sexy clothing, sex toys and softcore videos.

  Review from ETO's Mystery Shopper, June 2015: Busy

Busy yet relaxed, this shop put a smile on my face

Islington

Atsuko Kudo

64 Holloway Rd
Islington
London N7 8JL

Mon-Sat: 10:30am - 7pm
 

Upmarket Couture Latex Design

Atsuko Kudo is a leading designer of women's fetish clothing. Bespoke lingerie, dresses, corset, stockings, leggings, and hats.

Dagenham BC Books

Bennetts Castle Lane
Dagenham
RM8 3XU

BC Books books became Hot Passion in 2014
Soho Ben Dover Sex Shop

Walker's Court off Brewer Street
Now Vision Stop, see below
Kings Cross Bleu Danube

Caledonia Road
Kings Cross

Became DVD Xtra and then closed in 2009
Soho Blue Moon

Tottenham Court Road
Couldn't find in 2012
Soho Blue Pirate

Newport Court
London WC2H
Couldn't find in 2012

Camden Town

Blue Rose

4 Kentish Town Road
Camden
London
NW1 9NX

Everyday: 10am - 11pm

Tel: 0207 485 0800

Licensed Sex Shop.

  Review from ETO's Mystery Shopper, May 2016: Compact

One of the smallest shops I've been in. The space is well used.

R18 DVDs are £20 each. There are multi deals available including 2 for £30.

  From Blue Rose, Sep 2007: 1500 Titles

We have over 1500 titles of DVD's in stock and stock a large selection of Adult Toys, Mags, Poppers, Contact Mags etc.

Kings Cross Book Shop Videos

York Way
 
Unlicensed. Closed after a Trading SubStandards raid in May 2011.

Camden

Breathless

131 Kings Cross Road,
Camden
London
WC1X 9BJ

Mon-Sat: 11am-7pm

Fetish and alternative fashions. Listing verified in May 2016.

  Review from ETO's Mystery Shopper, May 2016: Interesting products

It's rather low key with a minimalist tone.

The shop's interesting products and knowledgeable, welcoming manageress made up for the rather soulless setting.

  February 2006:

After 6 years in Camden Breathless has moved to larger premises in Kings Cross Rd. Bringing design, manufacturing and shop all under one roof. Offering men's and women's latex from Breathless own label plus House of Harlot, TG Clothing, Inner Sanctum among others. In addition to latex and leather you will find corsetry, lingerie, hosiery, shoes, hats, jewellery, accessories and a lot more making it a one-stop-shop.
Soho British Sex Shop

Walker's Court off Brewer Street
 
Now Vision Stop, see below
Finsbury Centaurus

Old Street
Finsbury
London
EC1V 9AY

Now Urban XXX

Soho

Clonezone

35 Old Compton Street
Soho
London
W1D 5JX

Mon-Sat: 11am - 9pm
Sun 12: noon - 8pm

Gay oriented sex shop moved to larger premises in September 2013

  Review from ETO's Mystery Shopper, April 2014: A nice atmosphere.

R18s at £10 (3 for 25) and £15 (3 for 40).

An excellent product range, good prices and a nice atmosphere.

  News September 2013: New flagship store

Clonezone has moved from 64 to 35 Old Compton Street.

A company spokesperson said:

Due to rising demand we thought it necessary to invest in larger premises so that we could stock more of the brands our customers love, such as ES Collection, Timoteo and our in-house brand Titus: Made for Men -- a range of aromas, cock rings and leatherwear.

Earls Court

Clonezone

266 Old Brompton Road
Earls Court
London
SW5 9HR

Mon-Sat: 10am - 8pm
Sun: 12 noon - 6pm

Tel 0207 373 0598
 

Licensed. Gay oriented sex shop which also has a solarium and a tattooist.

  Review from ETO's Mystery Shopper, May 2016: Full marks!

Gay R18 DVDs are available from £8 with bargain bucket DVDs at £2.

Full marks!

New Cross

Club 487

487 New Cross Road
Deptford

SE14 6TQ

Gay private member's cinema club developed from Mr B's in Finsbury that was closed down by the council for being too sexy. Now closed but customers may be interested in seeking out The Office cinema club in Limehouse

  News February 2016: Open pending appeal

Club 487 has opened its doors for business again pending a licensing appeal against the council decision to revoked the club's licence. The appeal is set for July 2016. In the meantime the cinema offers:

A viewing room, with comfortable seating for your viewing pleasure -- where no one will be disappointed.

  News October 2015: License revoked

In a council meeting on October 20 councillors deemed the basement was being used as a sex cinema and R18 movies were being screened, something which needed a further license. Councillor Janet Daby said:

We expect all licensed businesses in Lewisham to operate responsibly and to comply with licencing conditions. Club 487 clearly flouted these and the consequence was the loss of their licence.

  News June 2015: License Approved...BUT...

The council nominally approved a sex cinema licence but stipulated that only softcore 18 rated films can be shown. Hardcore R18s are not allowed. The council also required CCTV to made available covering all rooms of the cinema.

  News March 2015: License application

Following a police raid, the venue has now applied for a sex cinema licence.

Covent Garden

Coco de Mer

23 Monmouth Street
Covent Garden
London
WC2H 9DD

Mon-Sat: 11am - 7pm (Thurs 8pm)
Sun: Noon - 6pm

High end unlicensed boutique was famously established by Sam Roddick and is now owned by LoveHoney, an online sex store.

  Review from ETO's Mystery Shopper, October 2016: Pricey

There's much to love about this shop but prices are set to alienate all but the most affluent of customers.

  News June 2014: Nominated for ETO Awards

The shop was nominated for Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses.

  Review from Londonist.com April 2014: Headrush

Coco de Mer on Monmouth Street is a whirlwind headrush of lingerie, sex toys and unlikely-looking erotic art objects.

  News, May 2013: Award Nomination

Coco de Mer in Covent Garden has been nominated for Best Individual Shop for the 2013 Erotic Trade Only (ETO) Awards

Covent Garden

Coffee, Cake & Kink

61 Endell Street
London
WC2H 9AJ

Mon-Thur: 11am-8pm
Fri-Sat: 11am-11pm
Sun 11am-6pm

UK's only kinky cafe, gallery and shop.

Innovation of the Year 2004" Erotic Award Winner. Freshly ground coffee, delicious cakes and lots of kink to enjoy! Quarterly exhibitions, regular events and workshops, art and gifts, books and magazines, music, film and more.

Don't miss comfy basement coffee lounge with 40+ art portfolios.

Soho DVD Extra XXX

Rupert Street
Soho

Closed by 2012. Maybe has relocated though.

Camden Town

DVD Plus

63 St Giles High Street
Camden Town
London
WC2H 8LE

Previously Video Plus

  From Roger:

They offered me DVD's at £25 each or 3 for £60, and Videos at £20 each or 3 for £40. They will exchange for half-price. They have a huge selection of both formats and staff are friendly and non-pushy.

Kings Cross DVD Xtra

Caledonia Road
Kings Cross
 

Applied for licence, March 2008. Closed in 2009

Soho

Eros Movieland

28 Peter Street
Soho
London
W1F 0AL

Listing confirmed in 2016.

  From ETO's Mystery Shopper, February 2012:

Gay on the street level and hetero downstairs.

The was an odd curiosity shop.

Hoxton/Shoreditch

Expectations

75 Great Eastern St
Hoxton/Shoreditch
London
EC2A 3RY

Mon-Fri: 11am-7pm
Sat: 11am-8pm
Sun: 12pm-5pm
Bank Holiday: 12pm-5pm

Tel: 020 7739 0292

Licensed gay fetish shop

  Review from ETO's Mystery Shopper, October 2016: Highly recommended

R18 DVDs mostly £18 with a 3 for 2 offer.

Highly recommended.

  Review from ETO's Mystery Shopper, December 2012: Subterranean pit of delicious depravity

A subterranean pit of delicious depravity.

R18s at £29, £19 and clearance at £9.

Helpful and friendly staff. Wonderful.

  From Expectations: Largest gay fetish shop

The Capital's most popular store for leather and rubber gear, sex toys and accessories. The unique and unrivalled made to measure service keeps customers coming for more, from all over the world.

The largest gay fetish shop in London, with over 4000 sq ft. of retail, office and manufacturing space. Now licensed as a sex shop, Expectations has added hardcore R18 videos to its wide range of products on offer

Spitalfields

FairyGothMother
Lulu and Lush

72 Commercial Street
Spitalfields
London
E1 6LT

Mon: Closed
Tue-Fri: 11am-6pm
Sat-Sun: 11am-5pm

Corsets and lingerie boutique

  From the FairyGothMother website:

FairyGothMother is renowned as one of the world's largest and most famous purveyors of steel-boned corsets, lingerie and bridal gowns. We design and create beautiful corsetry and lingerie under our Lulu and Lush brand, giving traditional corsetry a modern twist by using the latest fabrics and colours.

As well as our own designs, we stock modern corsetry, delicious lingerie, elegant eveningwear, glamorous prom dresses and burlesque-inspired outfits by hand-picked designers from across the globe.

Finsbury

Fantasy Videos

City Road
Finsbury
London
EC1V 1LA

Gay cinema that lost its licence in October 2013. It became Mr B's in 2014.

Camden

Fetish Alternative Market (FAB)

Unit 87-E Stables Market
Chalk Farm Road
Camden
London NW1 8AH
 

Fetish shop opened in June 2016.

  Review from ETO's Mystery Shopper, October 2016: Subversive

This is a stylish and subversive place to shop, practical too, 20 latex pants are hardly outrageous.

Vauxhall

Fetish Freak

Railway Arch
47B South Lambeth Road
Vauxhall
London
SW8 1RH

Thurs: 1.30pm-6.30pm
Fri 1.30pm-6.30pm & 10pm-1.30am Sat 1.30pm-6.30pm & 10pm-3am
Sun 2pm-6.30pm & 10pm-1am
 

Also known as FF. Gay fetish shop for made to measure leather and rubber. It is next door to the similarly themed Hoist Bar.

  Review from ETO's Mystery Shopper, October 2016: Fascinating

A fascinating mix of lines, mostly well presented.

Holloway Fettered Pleasures

Holloway Road
Holloway
London N7 8JG
 

Fetish store. Closed as of December 2011.

Soho

Fifty & Dean

50 Old Compton St
Soho
London
W1D 4UB

Daily: 11am-10pm

Tel: 0207 494 4798
 

A licensed gay interest store owned by the Simply Pleasure chain. Previously DV8

 Review from ETO's Mystery Shopper, December 2012: Excellent atmosphere

The shop retains the excellent atmosphere, fittings and fixtures of the previous owners, DV8.An almost boutique feel.

There was a large range of DVDs at £20 and £25 with multi-buy deals too.

A top flight shop!

Bloomsbury

Gay's the Word

66 Marchmont Street
Bloomsbury
London
WC1N 1AB

Gay and lesbian bookshop

  From Gay's the Word: Pioneering

Gay's The Word is the UK's pioneering first (and is today the last surviving) lesbian and gay bookshop.

Established in 1979 and located in the historic Bloomsbury district of London, we stock an enormous range of books; from the profound to the frivolous, from the liberating to the indulgent.

Our fiction ranges from prize-winning literary works through to crime, romance and erotic fiction.

Our non-fiction covers a wide range of issues from cutting-edge queer theory through to how to tell your mother you are gay.

Soho

Gimme Gimme

4 Tisbury Court
Soho
London
W1D 6BG

Gay, trans, lesbian interest shop.

West End

Harmony

103 Oxford Street
London
W1D 2HF

Mon-Sat: 9am-10pm
Sun: 10am-10pm

Licensed

  News June 2015: ETO Awards: Winner

The shop won Best Individual Store in the 2015 ETO Awards. These are trade awards voted on by UK adult shop businesses.

  Review from Mystery Shopper, June 2015: Busy

Large ranges of DVDs at £20 (with 3 for £50) and at £10 (with 3 for £20).

Full marks for a huge range and an unparalleled location.

  News June 2014: ETO Awards: Winner

The shop won Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses. The shop manager was nominated for Best Store Manager.

Also previously nominated for the award in 2010, 2012 and 2103

Soho

Harmony

4 Walkers Court (off Brewer St)
London,
W1F 0BS

Mon-Thu: 9am-12pm
Fri: 9am-1am
Sat: 10am-1am
Sun: 11am-12pm
 

Licensed. Listing confirmed in 2016.

 Review from Mystery Shopper, November 2014: Comprehensive

Large ranges of DVDs at £20 (with 3 for £50) and at £10 (with 3 for £20)

A busy comprehensive shop well worth visiting.

Soho

Harmony

99A Charing Cross Rd
Soho
London
WC2H 0DP

Licensed. Became Harmony in late 2013/early 2014. Previously Lovejoys

  News June 2014: Nominated for ETO Awards

The shop was nominated for Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses.

  Review from ETO's Mystery Shopper, April 2014: Classy

A classy grown up exterior.

R18s at £10 (3 for £25) to £20 (3 for £50).

Waterloo

Honour

86 Lower Marsh
Waterloo
London SE1 7AB

Mon-Fri: 10.30am-7pm
Sat: 11.30am-5pm
Sun: Closed

Unlicensed. Mainly a fetish shop. Very knowledgeable, good quality clothes as well.

  Review from ETO's Mystery Shopper, October 2016:

Conveniently close to the station and a comprehensive range carried.

  Review from Londonist.com April 2014: More affordable

It's more affordable than the other shops mentioned for kinky lingerie. It also sells corsets, catsuits and boots.

  From Honour: Flagship store

The flagship store in Waterloo, the heart of London, is split on two levels with wooden flooring throughout, spot lit, and with all new fittings; making it a pleasure to browse around at ease. We still offer an excellent service, with an ever-increasing product range that boasts something to suit every budget. Next time you're in London be sure to drop by and take a look.

Dagenham

Hot Passion

4 Bennetts Castle Lane
Dagenham
RM8 3XU

Tel: 020 8252 7232

Mon-Sat: 10am-7pm

Licensed in 2003. Renamed to Hot Passion in 2014, previously BC Books

  News November 2014: Renamed

The licensed shop renamed from BC Books to Hot Passion in 2014.

  From ETO's Mystery Shopper, July 2013: DVDs

Lots of £10-£20 DVDs.

  From BC Books, March 2010: 10,000 DVDs in Stock

BC Books has been trading since 1996 and is considered to have the largest selection of adult DVDs in the country with over ten thousand films in stock.

We cater for all tastes from the latest releases to the old classics. In our collection we have over 2000 gay and 700 bondage titles.

Spread over two large rooms we also stock all the latest marital aids and lots of hot! lingerie.

we are a couple friendly shop and with 15 years experience our friendly staff are there to advise and help.

Why not pop in and see for yourselves.

Shoreditch

House of Harlot

Shop 2B, 63-65 Princelet Street
London
E1 5LP

Mon-Fri: 10am - 6pm
Sat: noon - 6pm.
 

Latex, rubber and fetish fashion.
Soho Janus Bookshop

Old Compton St
Soho
London W1D 4TU
Licensed. Closed in 2011. Now a fashion shop

Covent Garden

Liberation

49 Shelton Street
Covent Garden
London
WC2H 9HE

Mon-Sat: 11am - 7pm

High end fetish shop

Described as the home of 'Libidex'. A fetish/kink store that focuses on latex dresses, corsets, lingerie, uniforms, cat suits and accessories.

  Review from ETO's Mystery Shopper, November 2016: Refocused

A recent refresh has been a success with more focus on products and less on set-dressing.

Soho

Little Amsterdam

6 Brewer Street
Soho
London
W1F 0SD

Previously Soho DVDs

Soho

Lovejoys

Charing Cross Rd
Soho
London
WC2H 0DP

Licensed became Harmony in late 2013/early 2014

  News from Gerry, August 2013: Closed for refurbishment

Both Pages of Fun at Victoria station and its sister shop Lovejoys in Charing Cross Road had identical printed notices on them reading CLOSED FOR REFURBISHMENT It seems odd to close both of your outlets at the same time.

  Reader review

Only slightly more expensive than Harmony, but if anything seemed to have a better selection of some things. The staff were friendly and the shop light and airy. Also, for people who might appreciate that sort of thing, the front entrance to the shop is for an ordinary bargain bookshop. It's only when you look in the back corner that you see there are stairs to an adult section too.

Vauxhall

Master U

330 Kennington Lane
Vauxhall
London SE11 5HY

Tues-Sat: 11:30am-7pm

Unlicensed gay fetish shop

  Review from Mystery Shopper, December 2010: First Class

A Truly first class shop, raised far above the average by both the owner's convivial attitude and his flair for presentation.

  From Master U: Hand crafted

Master U is a London based manufacturer of state-of-the-art leather fetish and bondage gear.

Producing leather slings, hoods, sleep-sacks, restraints, bespoke clothing and equipment with unrivalled attention to detail and quality.

All of our products are hand crafted in our leather studio and fetish shop based in Vauxhall, London.

Buckhurst Hill

Michelle Fashions

105 Epping New Road,
Buckhurst Hill,
Essex
IG9 5TQ

Tues-Sat: 10am-6pm

Tel: 020 8504 0418

  From Michelle Fashions: 5000 Different Items

The business was established in 1975. We stock over 5000 different items:

PVC and Leather for bondage and clothing, chains, sex stools, wrist and ankle cuffs, metal cuffs, mini skirts, tops, all in stock. MicheleX rubber latex masks, thongs, pouches, Bermuda shorts, bras, suspenders, stockings, dresses, mini skirts and much more. Lingerie, basques, corsets, stockings, babydolls, bodies, bra sets, skirts, tops, g-strings, thongs, briefs, uniforms, clubwear, gloves, masks and more. Shoes and Boots, sizes 3 to 11 in stock, sandals, high heels, ankle boots, thigh boots, platforms with high heels. The complete range of MicheleX Fetish Shoes in stock.

Transvestites, we offer a large selection of clothing, lingerie, shoes, boots, wigs, uniforms in small to extra large sizes, all welcome.

Video's and DVD'S, we stock over 1000 different titles, plus a large choice of magazines, rubber, leather, transvestite, cross dressers, lesbian, big boobs, etc.

We have both male and female staff in the shop at all times, and offer a friendly service no matter what the gender of the customer. Well worth a visit to the shop or a full range of catalogues available.

Ashford (Middlesex)

Moore Allsorts

5 Station Road
Ashford
Middlesex
TW15 2UW

Mon-Sat: 10am to 6pm

Tel: 01784 247985

email: mooreallsorts@yahoo.co.uk

Previously located at the Arcade in Woodthorpe Rd

  From Moore Allsorts:

We sell a great range of Toys and Clothing at really low prices and we are the 1st of our kind locally. We also sell smoking products!

Finsbury

Mr B's

City Road
Finsbury
London
EC1V 1LA

Gay private member's cinema club that has taken over from Fantasy Video. But but was closed in 2014 by the miserable council who found it a bit too sexy.

   News January 2015: Rumours

There are rumours of a relocation to New Cross as Club 487.

Limehouse

The Office

Limehouse

  New sex cinema briefly opened in September 2016.

It has connections with Club 487 which was closed down by the authorities due to too much fun. It was reported that the cinema soon closed down as the landlord was not impressed by the concept.

West End One on One

Goodge Street
 
Renamed as Simply Pleasure, then closed

King's Cross

Oscar's Cinema

42 Northdown St
King's Cross
London
N1 9BP

Gay cinema closed by March 2015.

  News June 2014: Moralists win

A district judge turned down the appeal by the owners. The cinema therefore is no longer licensed but the council and will presumably have to close.

  News May 2014: Under duress

Moralists on Islington Council are attempting to get Oscar's closed. An appeal against closure is being heard by magistrates on 2nd June at the Highbury magistrate's court.

Victoria

Pages of Fun

16 Terminus Place
Victoria
London
SW1V 1JR

(opposite front entrance to Victoria Station)

Licensed

  News from Gerry, August 2013: Closed for refurbishment

Both Pages of Fun at Victoria station and its sister shop Lovejoys in Charing Cross Road had identical printed notices on them reading CLOSED FOR REFURBISHMENT It seems odd to close both of your outlets at the same time.

  Review December 2010: Commuter Friendly

Small and crowded but has a surprisingly comprehensive stock at reasonable prices. No doubt does a good trade from commuters with half an hour to kill until the next train.

Soho

Paradiso

41 Old Compton Street
Soho
London
W1D 6HF

A good shop but fetish clothes only.

Croydon

Pillowtalk

48 Lower Addiscombe Rd,
Croydon,
CRO 6AA

Mon-Fri: 10am-6:30pm
Sat: 10am-6pm
Sun: 11am-5pm

Tel: 020 8666 0458

Licensed

  Reader's Review October 2005:

The assistant in the Croydon branch was most helpful. She looked up the catalogue to try to find a specific DVD and offered to try order it in. She also recommended some others, based on what she enjoys watching herself.

  Reader's Review October 2005:

The Croydon shop has a wide range of toys, costumes and other goodies. But is run by an up tight woman that looks down her nose at you whilst your shopping around. She has no product knowledge at all and from the attitude of her and her staff would rather be working at a supermarket. The shop is dirty and unorganised it looks like the gift shop at Godstone farm. they should be added to this list just purely to warn others of the lack of service and the general feel of uneasiness.

  Reader's Review:

The Croydon shop is small but pretty comprehensive selection of toys, but a little pricey.  Relaxed atmosphere and pleasant, helpful staff.

The Crystal Palace shop has a room above that they let for £25 an hour, minimum 2 hours, with some basic bondage frames to play with.

Forest Gate

Pirate

30 Upton Lane
Forest Gate
London
E7 9LN

 

Walthamstow

Pirate

625 Forest Road
London
E17 4NE

  From ETO Mystery Shopper, December 2011: Nice Products
Poor atmosphere but good choice of toys for the size of the shop and some nice product lines.
Kings Cross Pirate Bookshop

York Way
Kings Cross
Unlicensed. Closed in 2010 after owner was prosecuted for operating an unlicensed business. Now a coffee shop
Soho Pirate of Soho

Brewer Street
Became the Simply Pleasure shop. See below

West End

Playboy London Store

153 Oxford Street
West End
London
W1d 2JQ

Clothes shop rather than sex shop. Just has Playboy branded clothing

Shepherds Bush/Chiswick

Precious

250 Goldhawk Rd
W12 9PE

Tel: 0208 7620625

  From Precious:
A new shop has opened in West London, we sell all types of sexy stuff from lingerie, rubber dress, leather, and corsetry. A fair selection of bdsm equipment and play wear.

The shop is  between Shepherds Bush and Chiswick
just next to Allied Carpets and there is plenty of parking in the side road. It is very hard to miss as we are painted a bright lavender colour.

The shop is run by a very bubbly lady who has been in the business for a lot of years and she is very helpful. We are a tranny friendly and very discreet shop and we enjoy meeting people with lots of interests.

We will give any one who mention Melon Farmers a 10% introduction discount.

London

Private Shop

See branches below

Chain of licensed shops

  Prices, September 2011: DVDs

DVDs are sold at the following price points:
  • £10
  • £15, 3 for £30
  • £20, 3 for £40
  • £30

  Review from David, August 2008: Against the Trend

I know Private shops have something of a reputation, but any time I've been in the Soho branch, the guys at the counter have been very helpful.

Always willing to recommend titles and do decent deals (better rates than the standard deals across the rest of Soho, so I don't mind giving them regular custom).

Acton

Private Shop

19 Horn Lane
Acton
W3 9NJ

 

Bexley

Private Shop

14 Bourne Road
Bexley
DA5 1LU

 

Brent

Private Shop

659 North Circular Road
Brent
NW2 7AY

Mon-Thu: 10am-6pm
Fri: 10am-8pm
Sat: 10am-6pm
Sun: 10am-4pm

 

Croydon

Private Shop

20c Seldson Road
Croydon
CR2 6PA

 
Dagenham Private Shop

Becontree Avenue
Dagenham
RM8 2UB

        Licensed. Opened June 2007. Closed by 2013

Lewisham

Private Shop

318 Lewisham Road
Lewisham
SE13 7PA

 

Richmond

Private Shop

111 Kew Road
Richmond
TW9 2PN

Trading since 2004.

  News March 2015: Licence renewed

The licence was renewed despite the ongoing moralist whinges from a group which calls itself Twickenham Christian Concern.

  News April 2014: Licence renewed

The licence was renewed with just a handful of moralist objections

Soho

Private Shop

Brewer Street
Soho
W1f 0RX

  News from Gerry, August 2013: Closed

The big Private shop in Brewer Street has shut and was being refitted for whatever use it will have in the future

Soho

Prowler Soho

5-7 Brewer St
Soho
London
W1F 0RF

Mon-Fri: 11am - 10pm
Sat: 10am - 10pm
Sun: 1pm - 8p,

Tel: 0207 734 4031

Licensed. Listing confirmed in 2016.

  Review from ETO's Mystery Shopper, November 2016: Shrunk

The DVD range has shrunk a little. The pricing points are £30 (2 for £50), £22.50 (2 for £40), £15 (2 for £25) and £7 (3 for £18).

R18s at £11, £17, £30 and £35. There's a multi buy deal at each price point.

  Review from ETO's Mystery Shopper, December 2012: Full marks

R18s at £11, £17, £30 and £35. There's a multi buy deal at each price point.

A little short on character but still gets full marks.

  News May 2010: ETO Awards 2010

Prowler in Soho has been nominated for the Best Individual Store in the 2010 Erotic Trade Only Awards:

Prowler's hugely impressive Soho branch was described by ETO's Mystery Shopper several years ago as looking 'very handsome, with its neon signs and subtle window presentation'.

  From Prowler:

Prowler Soho was established 5 years ago as a completely different concept from existing gay stores. The huge windows are filled with daring displays - themes this year have included 'Hampstead Heath', Cottaging with George Michael and 'Peep Show', complete with moving screens.

Inside the shop sells fashion, underwear, books, CDs and homewares at the front, with an entrance at the back to the Blue Room. This room is probably the smartest sex shop in London, with a range of around 300 gay videos and DVDs, imported toys and magazines.

A separate till point within this room allows for discreet purchasing. All videos and DVDs are licensed, high-quality first generation and are generally £29.99 for both formats. Friendly, well-trained staff are always on hand to advise.

Prowler Soho is fully licensed.

Camden Prowler Camden

Camden High Street
The shop has now closed and become a clothes shop
Kings Cross Prowler Kings Cross

Caledonian Road, London, N1 9DX
The shop is now Soho Original Bookshop, see below

Islington

Ram Books/We Buy Any Porn

66 Holloway Road
Islington
London
N7 8JL

Mon-Thur: 10am - 6pm
Fri-Sat: 10am - 7pm

Tel: 0207 607 8899

Licensed. Previously Pleasure X @ Zeitgeist. The shop is no longer associated with the Fetish business.

  From Ram Books, June 2015. Introducing Ram Books

Welcome to Ram books, a new kind of magazine store, put together with real love and meticulous attention to authenticity and detail. Part magazine shop, part erotica museum, part time capsule, and 100% classic collection of post war men's magazines - our shop is probably unique. We don't just sell a stock of magazines that arrives from a printer. We hunt down rare, unusual and vintage magazines that we have loved for years. Magazines we first discovered when much younger and which inspired us then and inspire us now. There's something strangely satisfying about rediscovering a magazine you first saw years ago, it connects you to that time and place and the memories associated with both.

Our stock is constantly changing as we discover collections lovingly stored by their owners which we can fawn over and own for a while before selling on or swopping. Many of our magazines are niche publications like spanking, corporal punishment, fetish, bondage and rubber and you will find all the classics within our range. At the same time classic men's magazines like Cavalier, Nugget and Playboy are also stocked along with the European hard core from Color Climax, Private and Topsy. Come inside and look around.

  From We Buy Any Porn, June 2015. Introducing We Buy Any Porn

With about 30 years experience in the adult industry we have built up a list of contacts, knowledge, and experience that few can rival. We buy and sell all kinds of adult and erotic material - Magazines, Books, Posters, Cine Film, DVD's, Video, etc. We buy anything that's legal - we don't buy the nasty stuff, or sell it.

We take a pride in collecting and trading in Vintage items from the last 50 or so years. Like the collectors we deal with we have an affection for the (mostly) magazines we buy and sell, I guess certain titles remind us of times and places, people, characters, and events. In short our job is not really a job - its fun. That said we approach our trade with a professional attitude...

  • We are available by phone, text and email seven days a week

  • We are discreet and easy to deal with

  • We pay fair prices and don't try to cheat people

  • We buy large or small quantities and we can collect If required

  • We can shred and dispose of items that are sensitive or personal

We have a strong recycling ethic. Our very business is based around giving new life to old items and letting new people enjoy them.

Islington

 

Regulation

17a St Albans Place
Islington Green
London
N1 0NX

Gay fetish shop.

 Review from ETO's Mystery Shopper, November 2016: Grungy

A grungy industrial aesthetic.

 Review from ETO's Mystery Shopper, December 2012: Welcoming, relaxing and enjoyable

A small discreet entrance opens up to an industrial space.

A welcoming, relaxing and enjoyable shop

Oxford Street

RoB

24-25 Wells St
Oxford Street
London
W1T 3PH

The London branch of the Dutch gay fetish chain

 Review from ETO's Mystery Shopper, December 2012: Dungeon Vibe

Discreet entrance.

With a cellar going for the dungeon vibe.

Good range of clothing and toys with great prices.

Soho Seymore's World

6 Walker's Court
Soho
London
W1F 0BU

Unlicensed shop raided in March 2011. Not sure of current status

Hoxted, Shoreditch

Sh!

Sh!
Women's Erotic Emporium

57 Hoxted Square
London
N1 6PB

Open Everyday: 12-8pm

Tel: 0845 868 9599
Tel: 020 7613 5458

Sh! Shop

Sh! is unlicensed and restricted to women only, (although men may visit if accompanied by a woman).

  News June 2016: ETO Awards 2015: Winner

The shop won Best Individual Store in the 2016 ETO Awards. These are trade awards voted on by UK adult shop businesses.

  News June 2015: ETO Awards 2015: Winner

The shop won Most Innovative Retailer in the 2015 ETO Awards. These are trade awards voted on by UK adult shop businesses.

  News June 2014: ETO Awards

Renee Denyer has won the 2014 ETO Award for Best Store Manager in the 2014 ETO Awards. The shop was also nominated for Most Innovative Retailer.
Sh! also won the award for Most Innovative Retailer for the 2013 Erotic Trade Only (ETO) Awards.

  Review from Londonist.com April 2014: Erotic classes

It's a great place for women who are looking for good quality advice and customer service. It sells underwear, plus toys, and runs erotic classes in the evenings.

  From Sh!, February 2010: Relaxed Atmosphere

This is located between Old Street and Shoreditch High Street, a brisk walk away from Liverpool Street Station in the City of London.

Targeting sex toys for women tends make for a very different atmosphere to many shops.

The store has a unique restriction of being basically women only, although guys are welcome if accompanied by a woman.

Sh! writes: Interestingly the men who visit Sh! tell us they enjoy the relaxed atmosphere and non in-your-face stock as much the women it was created for"….

We have been invited to Downing Street, Won an Erotic Oscar, and been voted “best women's sex shop” ( Time Out) Best Online shop (Diva) & Best Adult Store (g3).

We don't just sell women's sex toys, we make make them! We design and manufacture silicone dildos in our London workshop plus sexy Leather Dildo Harnesses; Thigh Harness and Corset Style Harness so you can buy the perfect strap on. Famous the world over, you can only buy a Sh! Dildo or Strap On Harness at Sh! online and in our London Store

Notting Hill

Sh! Portobello

Portobello Road
Notting Hill
London
W11 1LR

Now closed
West End Simply Pleasure

Goodge Street
London
W1T 2PL

Previously named as One on One. Now closed
Soho Simply Pleasure

Peter Street
Soho
W1F 0AD

Closed, gave way to redevelopment

Soho

Simply Pleasure

29-31 Brewer Street
Soho
London
W1F 0RT

Sun-Thu: 10am-12pm
Fri-Sat: 10am-1am

Tel: 0207 2870547

Simply Pleasure



 

Licensed, Previously Pirate of Soho

  Review from Mystery Shopper, December 2014: Exceptional Service

Premium DVDs are £25 (3 for £65), and standard £20 (3 for £50).

Simply Pleasure won my heart with staff for whom nothing was too much trouble.

Everything a licensed sex shop should be and more.

  Review from Mystery Shopper, March 2010: Attractive features

Has a massive range of magazines, toys and DVD's.

Premium DVDs are £25, standard £20 and there's a cheap box with £10 (or £5 when purchased with a full priced DVD).

A shop with many attractive features.

Hammersmith

Simply Pleasure

123 Hammersmith Road
Hammersmith
London
W14 0QL

Mon-Sat: 10:30am-7pm

Tel: 0207 6032402

Simply Pleasure



 

Licensed, previously She n Me.

  Review from ETO's Mystery Shopper, May 2016: Attentive

An interesting shop with attentive staff.

There's a basement of DVDs at £25 each, 3 for £50 or 7 for £100

  Reader's review: An excellent little shop

An excellent little shop. Lingerie, costumes and lots of fetish clothing in PVC, rubber and leather, toys and videos/magazines downstairs.  Very friendly, helpful proprietor, who also keeps a discreet distance while you browse.

  Reader's review: Fantastic

fantastic little shop...
  • upstairs is fetish clothing, their speciality [massive range]
  • downstairs is videos and toys [massive range] and some bdsm mags

Cheerful and helpful owner, knows his stuff, he's respected in the community too. went in for a browse and spent two hours chatting! Shop is couple-friendly too, well lit and not seedy at all. 10/10

Soho

Soho Original Bookshop

12 Brewer Street
Soho
London
W1F 0SF

Mon-Sat: 10am-1am
Sun: 11am-11pm

Licensed. Listing confirmed in 2016.

  Review from ETO's Mystery Shopper, November 2014: All Male

With an all male staff and an all male clientele there was a feeling of going back in time.

DVDs at £20 (3 for £50) and £15 (2 for £25).

  News May 2010: ETO Awards 2010

The Brewer Street branch has been nominated for the Best Individual Store in the 2010 Erotic Trade Only Awards:

Its ground floor is a mainstream book store but all the fun happens downstairs in the licensed section - ETO's Mystery Shopper called it 'smashing' and 'a sexy shopping experience'.

  Review from David, August 2008: Viewing Booths

The Soho branch now has viewing booths installed at the back of the downstairs adult area. Useful if you can't wait to get home...!

  Review: Brewer Street

Brewer Street: Probably the best prices in town, a good selection but it is small and tends to get crowded. Adult department downstairs.

Soho

Soho Original Bookshop

121 Charing Cross Road,
Soho
London
WC2H 0EW

Mon-Sat: 10am-1am
Sun: 11am-11pm

Licensed.

  From ETO's Mystery Shopper, May 2016: Downstairs

Mixed interest books on the ground floor and the good stuff is downstairs.

Softcore magazines are generally £5 whilst hardcore mags are £6.

There are R18 DVDs in the range of £10 to £20.

Islington/Kings Cross

Soho Original Bookshop

9 Caledonia Road,
Islington
London
N1 9DX

Mon-Sat: 10am-8pm

Licensed

  News July 2013: Closing

The owners have applied to the council to change the us of the premises from retail to an eaterie or bar

Farringdon

Soho Original Bookshop

23 Leather Lane,
Farringdon
London
EC1N 7TE

Mon-Sat: 10am-7pm

Licensed

Soho

Super Mags

33 Brewer Street
Soho
London
W1F 0RU

Licensed

 Review from Mystery Shopper, November 2014: Attractive features

Has a selection of hardcore magazines at £5.95 (2 for £10). The shop allows browsing of the mags.

DVDs at £20 (with 3 for £50 and 7 for £100). There are clearance DVDs at £15 and £10.

It's quite an old fashioned feeling store but that's not necessarily a bad thing.

  From Super Mags:

Licensed Sex Shop. Specializes in American imported magazine's: Bondage, Gay and Hetro holds sole rights for Hustler, Mavety and Magna on magazines DVD & video. The latest sex toys.

Uxbridge

TLC

48 Windsor Street
Uxbridge
UB8 1AB

Mon-Sat 10:30-5:30

Tel: 01895 271668

Licensed

  News December 2013: 185th

Uxbridge was ranked only 185th in LoveHoney's survey by area of spending on sex related products. But it was enough for a local news story. Jessie Fim, who works at Uxbridge adult shop TLC commented:

People are much more open-minded. I see the way local people come in and their reaction, and they're all quite educated about the sort of products available. It's always new customers as well, because people who move to the area hear there's a sex shop here and come to look around.

  From ETO's Mystery Shopper, September 2011: DVD Prices

DVDs are £30 each, 3 for £60 and 6 for £90.

A shop not winning any style marks but a bustling bijou one with its own charm.

  From TLC:
The shop is in three distinct sections.

At the front of the shop are Adult Novelties, Games and a wide selection of lingerie as well as Uniforms (Nurses, Police, Army etc). Changing rooms are available.

Second section includes a small variety of Toys, creams, lubricants, further selection of PVC and Bondage items.

At the rear of the shop is a large selection of Video and DVDs as well as wide selection of Adult toys.

  From Philip:

They're a spin-off from the She-An-Me fetish shop in Hammersmith. It's a small shop but with good range of lingerie and fetish wear, decent selection of toys and some Videos and DVDs - I'm fairly sure I saw hardcore on display there. The bloke in the shop was very obliging and the prices reasonable.

  From a reader:

After a battle with the local council, TLC 48 Windsor Street Uxbridge was granted a licence last October, a small intimate shop that stocks a large range of lingerie, boxed rubber wear and a range of PVC. In the front section of the shop they stock the lingerie etc, alongside a good selection of adult novelties and party gifts. To the middle section they have a selection of shoes and thigh boots that are made to order. A large selection of stockings (often not found elsewhere) and the rear section is devoted to an excellent range of Adult toys, R18 DVD and Video. They also have a good selection of leather bondage wear.

Soho

Up West

8 Greens Court
Soho
London
W1F 0HH

  From ETO's Mystery Shopper, February 2012:
A good range of £20 R18s, with a 3 for £50 discount option. These can be traded in for £10.

Tidy, clean and welcoming.

Finsbury

Urban XXX

100 Old Street
Finsbury
London
EC1V 9AY

Licensed. Previously Centaurus

Soho

Vision Stop

8 Walkers Court
(off Brewer Street)
Soho
London
W1F 0BX

Review required

Islington

Zeitgeist

64-66 Holloway Road
Islington
London
N7 8JL

See Pleasure X @ Zeitgeist above

Fulham

Ziggla

800 Fulham Road
Fulham
London
SW6 5SL

Mon-Fri: 10am - 7pm
Sat: 10am - 6pm
Sun: From 11am

 Ziggla

Unlicensed sex shop with lingerie and sex toys

  Review from ETO's Mystery Shopper, April 2014: Muddled

Muddled shop but with friendly manageress.

 

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