Rotherham Council has approved plans for an extension to the head office of Pulse &
Cocktails at the Canklow site.
The chain opened its first store in 1997 and has expanded to over 20 stores across the UK.
The current flagship store opened at Canklow in 2003 where the 10,000 sq ft premises also includes the firm's head office and storage area. With 7,000 sq ft of retail space and selling 8,000 different products, the Rotherham branch was reported
to be the biggest sex shop in Europe when it opened, and the second biggest in the world after the Hustler store in California.
Now a planning application has been approved that will enable the company to add an additional 4,300 sq ft of floor space for warehousing and offices.