Gregory Dorcel, son of and patron of the brand Marc Dorcel, doubts the potential of virtual reality in the porn industry.
When thinking about applications of virtual reality, the pornography industry arises as obvious. Yet Gregory Dorcel, CEO of the famous French brand, is no longer convinced. Last October, the company produced two films for virtual reality helmets,
with 360 videos. The more sober of the two was free, the other sold at 10 euros. Result: 80 000 downloads in the first 15 000 sales for the second. A return of EUR 150 000, for a production that has cost 200,000 due to the complexity of the shoot
involving 18 cameras.
Dorcel noted that his company made a try whilst other were playing a waiting game. He concluded:
I see no market for at least five years. But in five years we will be moved on; maybe holograms?
The InterContinental Hotels Group has decided to remove on-demand pornography from every location in its international chain.
Dawn Hawkins of Morality in Media, now known as the National Center on Sexual Exploitation crowed about the decision:
We are grateful to Intercontinental Hotels Group for the priority the company placed on working with the National Center on Sexual Exploitation in order to ensure that none of its hotels profit from sexual exploitation. InterContinental Hotels
Group has committed to rigorously enforce a brand standard prohibiting the distribution of pornography across all of its brands, such as Holiday Inn and Crowne Plaza.
Free streaming pornography has largely made in-room, on-demand pornographic services unprofitable. Robert Habeeb, president and CEO of First Hospitality Group, estimated that a 200-room hotel could make just $2,000 a month from the rental of
Melbourne's longest-running porn cinema is set to close, its owner has flagged.
Crazy Horse has been screening hardcore pornography, sometimes continuously for 24 hours a day, from the basement of a sex shop on Elizabeth Street for almost 50 years. But as demand for porn increasingly moves online, the cinema's future is
under a cloud.
David Ross, spokesman for Melbourne-based porn empire HGC, said:
It's keeping its head above water but it's certainly not one of our remarkable profit centres. People are going to the internet so it's not something that is long for this world, one would imagine.
Ross suggested the cinema could be converted into a mainstream theatre. He said the HGC Group, which owns the Club X chain of adult shops and the Sexpo brand, had a five year lease on the adult complex but was open to vacating the site early to
make way for a new operator.