Lonely
housewives and discriminating gay men will be sad to know that Playgirl
magazine has decided to cease publishing in print. The glossy, soft-porn
magazine will publish its last print issue in November before converting
to an online-only format.
The revamped Playgirl.com website will feature more videos and
pictorials and less editorial content, according to Nicole Caldwell, the
magazine’s editor-in-chief.
Playgirl Magazine debuted as the women’s alternative to soft-porn men’s
magazines in 1973. Although originally designed with the feminist in
mind, the magazine quickly grew a gay male fan base as well.
Playgirl features pictorials of nude and seminude men in erotic poses,
accompanied by articles on sex, lifestyle topics and celebrities.
Although marketed to women, Playgirl estimated in 2003 that gay men made
up to 50% of the magazine’s readership, according to a report by
Multichannel News. The magazine has been published in numerous languages
over the years, featuring international editions in Germany, France,
Australia, Great Britain and the Netherlands.
I
laughed when I read Michael Gove's comments, blaming lad mags for
all society's ills. I've written for a few lad mags in the past –
Zoo, Maxim, Arena, GQ (though I would call the last two style
magazines). That doesn't mean I am now going to try and make a case
for their moral fibre, because frankly they've got about as much
moral fibre as asbestos. But that's precisely their point. So
telling lad mags that they're doing something wrong actually means
they are doing something right. The day the editor of a lad mag gets
a letter of congratulation from a Conservative MP will be the same
day he gets another letter. From his boss. With a P45 in it.
This rebuke from Gove will be worn as a badge of honour – the
equivalent of the cool kid in class getting a ticking off from
teacher. And the mags to which he has given free publicity will
respond with a contemptuous snigger. You can bet those editors will
today be standing behind their respective art directors' chairs,
clapping with delight at the digital manipulation in Photoshop of Mr
Gove's visage, which will doubtless appear as a vulgar retort in
next week's issue. A joke which approximately 1% of the readership
will get, because they've probably never even heard of this Gove
bloke. But whatever, right, it's a picture, yeah, of a geezer with
his head up his own arse, right, and that's like well funny, innit.
Gove is crediting these magazines with too much power and influence.
Zoo and Nuts do not dictate culture; they reflect it. That's why
they sell so well and that's why they exist. Blaming two magazines
for everything from "teenage pregnancy" to "selfish
irresponsibility" is exactly the kind of lazy generalisation I would
expect from absolutely all soggy-biscuit-eating Tories. The same
lazy generalisation they rouse from its slumber every time a kid
stabs someone, having apparently learned precisely how to do it
while playing Grand Theft Auto: Chav City or watching So You Think
You Can Dance.
In
a keynote speech Michael Gove, the shadow schools secretary,
condemns the so-called "lads magazines" for encouraging men to view
women as mere sex objects.
Our strategies for dealing with teenage pregnancy need to be
focused more on young men and their responsibilities, he will
say.
That's why I believe we need to ask tough questions about the
instant-hit hedonism celebrated by the modern men's magazines
targeted at younger males.
Titles such as Nuts and Zoo paint a picture of women
as permanently, lasciviously, uncomplicatedly available.
We should ask those who make profits out of revelling in, or
encouraging, selfish irresponsibility among young men what they
think they're doing.
The relationship between these titles and their readers is a
relationship in which the rest of us have an interest.
The images they use and project reinforce a very narrow
conception of beauty and a shallow approach towards women. They
celebrate thrill-seeking and instant gratification without ever
allowing any thought of responsibility towards others, or
commitment, to intrude.
The contrast with the work done by women's magazines, and their
publishers, to address their readers in a mature and responsible
fashion, is striking.
Comment from Dan
Yeah fatherlessness and relationship breakdown is caused by young
men reading lads mags. What a brainwave!
Asda
has come under fire from independent magazine publishers for proposed
alterations to distribution arrangements that include the supermarket
being given editorial space in the publications it stocks.
MediaGuardian.co.uk has seen an email memo from Asda's newspaper and
magazines buyer sent to some magazine distribution companies that
includes a series of demands for a new relationship with the supermarket
giant.
Publishers supplying magazines to Asda branded the supermarket's demands
"outrageous" and not "economically viable".
The proposals were due to be discussed at a meeting between
representatives of Asda, magazine distributors and publishers. Asda's
demands include a request for two pages of editorial or advertising
space each month in titles of the company's choosing.
Another is that shop space given over to a distributor's titles will be
subject to a "space contribution" of £10,000 paid to the supermarket.
Asda is asking for a space contribution for each new Asda store opened
of £2,500 per magazine title to be paid to the supermarket. The
supermarket company is also demanding that any new title distributed in
its stores will be subject to an "item set up" charge of £2,464.
According to the email memo, the supermarket is also requesting that a
turnover bonus to the value of 2% of its magazine suppliers' total
business with Asda be paid quarterly to the supermarket and backdated to
January 1 2008. In addition to these charges Asda is also seeking a
"hurdle rate" for new titles carried in stores, so if sales of the
magazines are 20% less than forecast the supermarket will be compensated
with the difference.
Asking for a contribution for each line [magazine title] in a new
store is just not economically viable, a senior magazine publishing
source told MediaGuardian.co.uk. The source added that it was "absurd"
of Asda to expect editorial teams to give control away to the retailer.
The most annoying thing is asking for editorial space in magazines.
The implications of that are huge because Tesco and Sainsbury would want
it too and then all of a sudden magazines are full of advertorials,
they said.
A
group of pastors and preachers belonging to different churches in Manila
have filed criminal complaints against editors and publishers of popular
men’s magazines and so-called smut tabloids before the Manila
Prosecutor’s Office.
The group was led by Manila Rep. Bienvenido Abante, a pastor of the
Metropolitan Bible Baptist Church and anti-porn nutter.
Charged in the joint complaint affidavit were editors and publishers of
Philippines Playboy magazine, FHM, Maxim, Playhouse, Sagad,
Hataw and Toro.
The group accused the respondents of grave scandal and obscene
publication. The respondents also cited violation of Ordinance No. 7780
of the City of Manila, which prohibits the printing publication, sale,
distribution and exhibition of obscene and pornographic acts and
materials.
The group said the magazines and tabloids violated anti-pornography laws
for containing obscene, erotic, indecent, or lewd pictures/poses that
show, depict, exhibit, or describe nude or semi nude bodies sexual acts,
sexual intercourse, private parts of the human body of both male and
female, with no educational, artistic, cultural or scientific value.
Abante said this will be the first time that a class suit will be filed
against the said magazines and tabloids. Abante said he is hoping that
there are still judges who have the moral conscience to look into
their complaint.
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