The advertising agency VMLY&R has teamed up with the Polish newspaper Gazeta.pl to buy out Poland's longest-running erotic magazine and to close it down.
VMLY&R and Gazeta bought Twoj Weekend to close it down to do a little virtue signalling in opposing porn. They will produce one final issue without any of the magazines signature erotic content and will instead bang on about
'progressive' issues like gender, sexism etc.
This last issue will be promoted by an advertising campaign, including outdoor, media, cinema, radio, press, social media and online with support from client partners including Mastercard and Bank BGZ BNP Paribas.
7-11, a global chin of convenience stores is banning porn from its more than 20,000 stores in Japan.
Up until now they have offered a wide variety of porn magazines. The store is following the lead of the Ministop chain which ended porn sales last month citing the reluctance of parents to enter the stores with their children.
Traditionally the chains earned a lot of money with porn magazines but times are a changing and the magazine publishers will now have to contemplate a significant decline in retail stockists.
The advertising agency VMLY&R has teamed up with the Polish newspaper Gazeta.pl to buy out Poland's longest-running erotic magazine and to close it down.
7-11, a global chin of convenience stores is banning porn from its more than 20,000 stores in Japan.
