An
ad in the New Statesman was headlined I work on the Identity Card system
for the UK Government. Below, text stated >The "National Identity
Register" is the most detailed citizen database of its kind in the world. I
am security cleared, which means I can get anything I want, on any UK
resident. Address, heath info, financial records, criminal records,
whatever. >It's all meant to be stored securely but anyone who works on the
project knows it can't be. Better yet, I have a contact who works for a
mobile telephone company, so sometimes I can cross-match a person to their
geographical location for the last six months or more. I know exactly who
they speak to. And when their mother calls. And where she lives, too. >I
sell information, if the price is right. Trade is good at the moment. It's
mostly private investigators and newspapers, but I get some unusual stuff
too. I don't ask questions. It's nothing personal; it's just business. >I am
God :o). Text below read The Government wants state management of
personal identity. It isn't simple. Or safe. NO2ID is a non-partisan
campaign to stop it. Join us. www.no2id.net.
A complainant objected that the ad:
- misleadingly exaggerated the information that would be held on the
National Identity Register and how staff would be able to access it
- was offensive to those who worked for the National Identity
Register and implied they were corrupt.
ASA Assessment:
1. Not upheld
We noted the National Identity Register was not yet in existence, but
that under current proposals, the database would not contain health,
financial or criminal records. We considered, however, that readers of
the New Statesman would understand that NO2ID was a lobby group opposed
to the ID card scheme and that the ad used an illustrative fictionalised
account to set out their view that the ID card system was a threat to
personal privacy and that a national database system might be vulnerable
to abuse. We noted that the issues relating to the National Identity
Register and ID card scheme, including the information the database was
likely to hold, had been well documented in the press, and considered
people would recognise the ad was deliberately controversial, to
encourage discussion on a sensitive political issue. We concluded that
the ad was not misleading.
2. Not upheld
We did not consider that most people would interpret the ad to mean
that all those who might work for the National Identity Register, or a
similar database scheme, were corrupt and likely to sell confidential
information or abuse their position. We considered people would
understand that the ad was highlighting a lobbying group's opinion that
a database containing personal information might be vulnerable to abuse
by a minority of those who worked with it. We concluded therefore that
the ad was unlikely to cause serious or widespread offence.
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