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The Cookie Law...

The EU ePrivacy regulation due in a few months is set to require websites to be more open about tracking cookies and more strict in gaining consent for their use


Link Here 13th September 2018

The so called cookie law, a moniker for the proposed new EU ePrivacy regulation due to come into play before the year is out, is expected to severely impact the use of cookies online and across digital marketing. As such, it could pose an even bigger test to businesses than GDPR . It's a regulation that will create a likely deficit in the customer information they collect even post-GDPR.

Current cookie banner notifications, where websites inform users of cookie collection, will make way for cookie request pop-ups that deny cookie collection until a user has opted in or out of different types of cookie collection. Such a pop-up is expected to cause a drop in web traffic as high as 40 per cent. The good news is that it will only appear should the user not have already set their cookie preferences at browser level.

The outcome for businesses whose marketing and advertising lies predominantly online is the inevitable reduction in their ability to track, re-target and optimise experiences for their visitors.

...

For any business with a website and dependent on cookies, the new regulations put them at severe risk of losing this vital source of consumer data . As a result, businesses must find a practical, effective and legal alternative to alleviate the burden on the shoulders of all teams involved and to offset any drastic shortfall in this crucial data.

....

Putting the power in the hands of consumers when it comes to setting browser-level cookie permissions will limit a business's ability to extensively track the actions users take on company websites and progress targeted cookie-based advertising. Millions of internet users will have the option to withdraw their dataset from the view of businesses, one of the biggest threats ePrivacy poses.

...Read the full article from smallbusiness.co.uk

 

 

Offsite Article: Not very private privacy protections...


Link Here 12th September 2018
UK internet domain controller Nominet consults on proposals to ensure that copyright holders and the UK authorities can obtains the identity of website owners even when privacy proxy services are used

See article from surveys.nominet.org.uk

 

 

Offsite Article: Facebook won't cough up a single pixel about the picture it builds up of your website browsing...


Link Here 27th August 2018
Full story: Facebook Privacy...Facebook criticised for discouraging privacy
Under GPDR requirements for data transparency, Facebook is being challenged to reveal what data it holds on people's website browsing from its Facebook Pixel snooping cookie

See article from theregister.co.uk

 

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