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  Widespread offence of 1 complainant and 1 PC extremist advert censor...

ASA bans online casino advert from Daily Star Wins for a casino featuring sexy female croupiers


Link Here 11th May 2017

daily star wins video A TV ad for StarWins.com, seen on 17 January 2017, began with a shot of two men standing at a bar in a pub next to a table where a man and a woman were chatting to each other. One of the men at the bar watched a woman as she walked past before a voice-over stated, Allow me to introduce you to Star Wins and one of the men pulled out his mobile phone and swiped the screen. The men were transported to a casino. The camera panned from a woman in a sequined dress dancing on a stage to the men as they walked down a flight of stairs. As they reached the floor of the casino the voice-over stated, For you card sharks we've got real female croupiers who can handle that as a woman wearing a sequined gold dress walked between them. The men watched her as she walked towards and past them and turned to look behind them to continue watching her as she walked to join the other dancers on stage. The men smiled at each other and continued further into the casino. The voice-over stated, Or if roulette is your thing, we'll put you in a spin 24/7 as the two men walked past a table where two female croupiers wearing tight, low-cut dresses stood with two female and one male gambler. The croupiers watched the men closely as they walked past. The men then approached a roulette table where a female croupier stood, along with a group of mainly female gamblers. One of the men flipped a chip onto the table while staring intently at the croupier. The voice-over continued, You'll be surprised where it can take you. Star Wins. Get in the game as the men were shown throwing chips into the air in celebration, surrounded by the group of women. A final shot showed them celebrating back at the bar in the pub. The couple at the table next to the bar turned to smile at them.

1. One complainant, who felt the ad was sexist and objectified women, challenged whether the ad was offensive.

2. The ASA challenged whether the ad suggested that gambling could enhance personal qualities, and linked gambling to seduction, sexual success or enhanced attractiveness.

ASA Assessment: Complaint upheld

1. Upheld

The ASA noted that all the casino employees seen in the ad were women and that the majority of the people present in the casino were women. While in the casino the men only interacted with each other or with women (rather than other men), and when interacting with women in each case either the men or the women gave each other intense looks which suggested they were appraising them physically. We considered the ad put particular visual emphasis both on the generally high proportion of women in the casino and on the physical attractiveness of the female casino employees to the two male protagonists.

We considered that the combination of those visual emphases with the voice-over specifically highlighting that Daily Star Wins (which provided only online casino services) employed real female croupiers, served to depict the presence of physically attractive women as the key attraction of Daily Star Wins. We considered the ad therefore objectified women, and concluded it was likely to cause serious or widespread offence on that basis.

2. Upheld

When the men were initially shown in the pub the only person who paid attention to them was the barman serving their drinks. We noted that in contrast, in the casino they exchanged intense looks with the female casino employees, a group of people (mainly consisting of women) began to gather around them as they approached the roulette table, and that group had grown when they were shown winning and celebrating. We considered that all those aspects of the ad together created an impression that the men's interest in and eventual success at gambling had gained them recognition and admiration, and made them more popular and attractive to women. We concluded the ad therefore suggested that gambling could enhance personal qualities, and that it linked gambling to seduction and enhanced attractiveness.

Action

The ad must not appear again in its current form. We told Bear Group Ltd t/a Daily Star Wins to ensure their ads did not cause serious or widespread offence through the depiction of or objectification of women. We also told them to ensure their ads did not suggest that gambling could enhance personal qualities, or link gambling to seduction or enhanced attractiveness.

 

  Keeping Up with Appearances...

ASA dismisses whinges about Protein World advert featuring Khloe Kardashian


Link Here 9th May 2017

can you keep up with a kardashian advertA poster and digital outdoor ad for Protein World, seen in February 2017:

a. The poster was seen on the London Underground network and featured Khloe Kardashian in a swimsuit with text that stated Can You Keep Up with a KARDASHIAN? . Text further stated Take the protein world 30 Day Challenge .

b. The digital outdoor ad featured the same text and image as ad (a).

Fourteen complainants, who believed the ads promoted an unhealthy and competitive approach to dieting, objected that the ads were socially irresponsible.

ASA Assessment: Complaints not upheld

The ASA understood that the Copy Advice team had seen the ads prior to them appearing and advised that they were likely to be acceptable.

We considered that the ads promoted Khloe Kardashian's body image as desirable and aspirational; this was supported by her pose and the airbrushed style. However, we did not consider that she appeared to be out of proportion or unhealthy.

We considered that people would understand the phrase Can you keep up with a Kardashian? was double entendre; to be understood as referencing both the popular TV series Keeping up with the Kardashians which Khloe Kardashian appeared in and the use of Protein World's products to achieve a desirable body image. We further considered that readers would regard Take the 30 Day Challenge read in conjunction with the former phrase and the product name The Slender Blend to mean that if they used Protein World's products and followed the challenge regime they could lose weight.

We acknowledged that the use of the terms Can you keep up with ... and challenge could be interpreted as having a competitive quality, but we did not consider that the terms or the ads overall encouraged excessive weight loss or other extreme or potentially harmful dieting behaviour. We therefore concluded the ads were not socially irresponsible.

 

 Update: PC PCs...

London Mayor sets up police unit to censor online insults and hate crime


Link Here 29th April 2017  full story: Trivial Insults...Authorities persecuting insulting comments on Facebook and Twitter
mayor of london logoA police unit to censor online insult and hate crime has been launched by London's mayor, Sadiq Khan.

The Online Hate Crime Hub is made up of five Met police officers who will try to identify, prevent and investigate online abuse. Sadiq Khan said officers would work with community 'experts' to develop the police's understanding of online hate .

The unit will cost 1.7m over two years. It is being funded by the Met and the Mayor's Office for Policing And Crime (MOPAC), with 452,000 also being contributed by the Home Office Police Innovation Fund.I

Any online insult and hate crimes on the likes of Twitter and Facebook will be looked into by the unit.

City Hall said discussions were also under way with social media companies to develop appropriate online sanctions for perpetrators of online hate .

Spiked logoOffsite Comment: All hail Sadiq Khan's new Ministry of Truth

29th April 2017 See article from spiked-online.com by Guy Burchall

This is a deeply sinister and censorious move. But what's most worrying is that for something to be labelled a hate crime , it only has to be labelled as such by the alleged victim.

...Read the full article from spiked-online.com