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6th November

  No Means No No-No...


Nice 'n' Naughty

Online T-shirt shop generates a little 'outrage'
Link Here
no means noA discount online retailer everything5.com has 'outraged' campaigners by selling a women's t-shirt with the slogan NO MEANS NO - Well maybe if I'm drunk .

Since the t-shirt appeared on the site it has attracted a flurry of complaints from angry campaigners who are demanding that it is immediately banned from sale.

Among those complaining, Rachel Krys from campaign group End Violence Against Women branded the t-shirt disgusting and supported the calls to have it removed from sale. She told the Daily Mail:

It's just disgusting. I'm all for free speech ...BUT... I can see why lots of women have complained about it.

Women, particularly young women, see things like this and hear things around recent rape cases and think they're in some way to blame or that it's not as serious as it feels to them. It's part of a really unhelpful dialogue around sexual assault and consent in general. It's really offensive, particularly to people who have experienced sexual assault and rape. We're living in an environment where they are not believed, and it adds to the message that it's a joke or won't be believed.

A spokesman for the website said:

How come many people are buying those t-shirts, specially women? I think it is to do with what you think in your mind.

 

3rd November

  Dog-eared complaint...


Nice 'n' Naughty

ASA dismisses another whinge about a beer advert from the Youth Alcohol Advertising Council
Link Here

1664 alsations advertA Youtube ad for Kronenbourg, seen on 18 June 2016, featured Eric Cantona playing a fictional character who, with two dogs who wore barrels containing Kronenbourg around their necks, said delivered Kronenbourg to the deserving . In other words, to people who had experienced unfortunate mishaps or who had enjoyed improbable success. The character stated Here in Alsace, live the most intelligent dogs in the world, the Alsace-tians. They deliver Kronenbourg to the deserving . In one scenario, a monk who had been ringing church bells had become entangled in the ropes and the dogs set him free. Afterwards he was given a pint of Kronenbourg. In another scenario, a local postman had fallen off his bike into a snowdrift and was trapped in the snow. The dogs dug him out of the snow and he was then seen sitting on a rock shivering holding a pint of Kronenbourg. In a third scenario, an actor was on stage playing a dramatic suicide scene and Eric Cantona's character in the audience was seen rolling his eyes and sighing, as though he disliked the actor's performance. Once the performance was over, the actor received a standing ovation from the rest of the audience and the Alsace-tian dogs delivered his pint of Kronenbourg in recognition of his success. In the final scene, Eric Cantona's character stated Man's best friend delivering one of man's greatest achievements. A taste supreme .

The Youth Alcohol Advertising Council (YAAC) challenged whether the ad implied that alcohol:

  1. could enhance confidence; and

  2. had therapeutic qualities, and was capable of changing mood, physical condition or behaviour.

Heineken pointed out that the scenarios had been resolved by the time the beer was consumed and the scenes ended after the characters had taken a sip of Kronenbourg. They believed that no continued physical or emotional uplift was shown which could be attributed to the effect of the beer, and that it was not implied through the visuals or narrative that Kronenbourg had any therapeutic or restorative properties. They believed the ad implied that the characters were grateful for the unexpected offer of a refreshing and locally popular beer.

ASA Assessment: Complaint not upheld

1. Not upheld

The ASA noted that the actor did not receive or consume alcohol before or during his performance, and it was only after he had finished his final scene, and had taken a bow, that the Alsace-tian dogs ran onto the stage and delivered a glass of Kronenbourg. We also noted that the audience reacted positively to his performance before the dogs appeared on stage with the beer. We therefore considered that the ad did not imply that it was the Kronenbourg that had given him confidence in the later part of his performance, or that it had enhanced his popularity with the audience, and we concluded that it did not breach the Code.

2. Not upheld

We noted that in both scenarios, the dogs rescued the trapped villagers as soon as they appeared on the scene and that after they had been released, they were given a Kronenbourg. We noted that the monk was seen smiling as he brought the glass to his mouth and closed his eyes as he took a sip of the beer. We noted that the postman was shivering as he brought the glass to his mouth and, after taking a sip, he waved to Eric Cantona as a gesture of gratitude.

We considered that, although the men appeared pleased, the situations portrayed implied that any improvement in their mood was due to their relief at having been rescued from unpleasant situations, coupled with their gratitude at having received an unexpected gift of a free beer. We considered that because the beer was consumed at the very end of the scenes after the rescues had taken place, there was no suggestion that it was the consumption of the beer, rather than the act of being rescued, that had improved their mood. We also considered, for the same reason, that there was no suggestion that the beer had therapeutic properties that had helped the villagers either get out of or recover from their ordeals.

In the case of the postman, we noted he was still shivering after having taken a sip of the beer, although slightly less markedly, but we attributed that to him warming up naturally as a result of no longer being in the mound of snow, rather than having taken a small sip of beer. We considered therefore the ad did not suggest it was the consumption of beer that had improved his physical condition.

For those reasons, we concluded that the ad did not imply that alcohol had therapeutic properties, or was capable of changing mood, physical condition or behaviour.

 

2nd November

  Gr8 decision...


Nice 'n' Naughty

ASA dismisses ludicrous whinge by the Youth Alcohol Advertising Council about a WKD advert on Twitter
Link Here

wkd emoji advert advertA post on the @WKDOfficial Twitter feed in May 2016 stated Our WKD tech team are trying to make your emoji dreams a reality. Below was an image of a phone screen showing an exchange of messages. The first said Gonna be a gr8 nite and included an image of three small blue bottles. The response included an image of two small red bottles and a face with tears of joy emoji.

The Youth Alcohol Advertising Council challenged whether the ad was irresponsible because the use of emojis was likely to appeal particularly to people under 18 years of age.

WKD said they believed emojis were an ageless, common form of communication that did not have particular appeal to under 18s. They said they were used by a variety of brands (including other alcohol brands), institutions and non-governmental organisations to communicate with adults and that they saw them as being interchangeable with exclamation marks and words, with the benefit of reducing the use of characters, which was a consideration given the limits on social media. They supplied examples of emojis being used in communications by various companies and brands, and cited a magazine article which said that 92% of the UK population, including four out of five of those aged between 18 and 65, used emojis on a regular basis.

WKD cited a report which had said Twitter was a media platform where 84% of users were over 18. They said the WKD Twitter page was protected by an age gate, where users were asked to submit their date of birth.

ASA Assessment: Complaint not upheld

The CAP Code stated that alcohol ads must not be likely to appeal particularly to people under 18, especially by reflecting or being associated with youth culture. The ASA acknowledged WKD's comment that the content of their Twitter page was targeted at those who declared themselves to be 18 years and over. However, we considered that the content nevertheless should not have particular appeal to under-18s. We considered emojis were likely to have appeal across many age groups including, because of their cartoon-like appearance, those under 18. However, we considered they were not likely to have particular appeal to under-18s by reflecting or being associated with youth culture and concluded that the ad therefore did not breach the Code.