Pubs,
bars and off-licences will be forced to ask under 21s for identity in
the latest campaign against supposed binge drinking.
They will be legally obliged to make checks if they have a
reasonable suspicion that customers look under that age, ministers
will announce next week.
At the moment they are only encouraged to do so. Alcohol retailers
will face the prospect of hefty fines and losing their licence if they
flout the new rules. A security guard checks the identity of a young man
and his girlfriend before he allows them into a bar
From next week, identity checks will be compulsory before serving
alcohol to drinkers who look under 21. The Government fears that
thousands of youngsters under the legal drinking age of 18 are getting
away with buying alcohol because they look much older.
A ban on supposedly irresponsible drink promotions such as happy
hours and two-for-one deals is also expected to be announced by Home
Secretary Alan Johnson. [Perhaps encouraging
people to get well tanked up at home before leaving for expensive bars.
Surely not a helpful outcome].
A Government source said: We have moved beyond voluntary codes and
guidelines. This will be mandatory and non-negotiable. It will be
legally enforceable. The Prime Minister has made it clear we cannot
tolerate the continued widespread abuse of alcohol through the UK.
Update:
Small Measures
20th January 2010. Based on
article
from
timesonline.co.uk
Pub and club promotions that encourage binge drinking will be banned
within months. Alan Johnson, the Home Secretary, said:
Alcohol-related crime costs the UK billions of pounds every year and
while the vast majority of retailers are responsible, a minority
continue to run irresponsible promotions. Speed-drinking games and
dentist's chairs, where alcohol is poured directly into the
mouths of customers, will also be banned.
Pubs and clubs will have to provide free tap water to customers and
be required to ask for the identity of anyone who looks under 18.
The code will force licensed premises to offer wine in small 125ml
glasses as well as the more common 250ml measure. Pub and club owners
will also have to offer small beer and spirit measures.
Parliament will debate the code within the next few weeks, but the
measures dealing with irresponsible drinking and making tap water
available will come into effect in April, before the general election.
The measures on age verification and ensuring that smaller measures are
available to customers will come into force on October 1.
Ministers have, however, backed down from banning supermarket bulk
buys. The mandatory code also avoids an outright end to happy hours
where drinks are sold cheaply for a certain period of time. Instead,
local authorities will have wider powers from the end of this month to
impose a ban on happy hours in individual pubs.
Ian Gilmore, the President of the Royal College of Physicians,
welcomed the code but whinged that it failed to deal with the issue of
cheap supermarket drinks.