The
BBFC has added BT Vision to the roster of platforms that use the BBFC.online
classification service.
From January 2012, BT Vision subscribers
will see the same classification symbols and content information
next to films as those the BBFC provides for cinema releases and
DVDs. A BT Vision and BBFC co-branded electronic black card,
similar to those UK cinemagoers see before theatrical releases,
will also be run before each film begins.
David Cooke, Director of the BBFC, said
We're delighted to welcome BT Vision to our BBFC.online service.
Parents have told us it's important for them to see the
classification symbols they recognise before they download or
stream a film for family consumption. We asked parents for their
views and 82% said they would prefer to download films that are
classified with the trusted BBFC symbols and Consumer Advice.
Jacob Ahlin, Head of Film said BT Vision
are delighted to become a member of the BBFC, enabling us to
clearly label the hundreds of blockbuster and classic films,
which are available on BT Vision and giving our customers peace
of mind when choosing what to watch with their family.
BBFC.online was launched in 2008 to provide
the BBFC's trusted and recognised classifications, category
symbols and Consumer Advice to set-top box, video-on-demand and
online content providers. The BBFC worked closely with the home
entertainment industry to develop the voluntary regulatory
service to bring the benefits of the DVD classification system
to digital content that is delivered online.
BT Vision join other key industry members
working with the BBFC including Walt Disney Studios Home
Entertainment Europe, Warner Bros., 20th Century Fox, Paramount
and platforms including BlinkBox, Picturebox and Talk Talk,
bringing the total number of members to 34.
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