The New Zealand Advertising Standards Authority's (ASA's) Complaints Board has found a TV commercial advertising new caramelised white chocolate biscuits was not racist.
The ruling comes after the board received a complaint that a TV advertisement for Griffins' Toffee Pops claiming offensive dialogue with racist overtones.
The commercial featured three milk chocolate and one white chocolate biscuits on a plate, with the white biscuit saying it was a luxurious caramelised biscuit when told its coating looked interesting by a fellow biscuit.
When a milk chocolate biscuit asks if it tastes delicious, former All Black Carlos Spencer bites into the white chocolate biscuit and says Mmm, that's delicious.
The complainant said the narrative of the commercial was racist. The colour of a biscuit character's face is called into question in terms of whether they might be as good to eat as the other characters, they wrote. It encourages racism and with
the animated style is likely to appeal to children. Horrible and hateful role modelling in a multicultural society.
The Complaints Board commented:
There was a minority on the board that said there was a judgemental tone in the advertisement, due to it singling out the white chocolate biscuit for looking different.
However, the board ultimately ruled the advertisement had not breached the Code of Ethics or Children and Young People's Advertising Code.
There are campaigns calling for bans on gambling adverts, alcohol adverts, most food adverts, and now beauty services and products. It won't be long before someone realises that cars are hardy good for the world's ecological health, and then
we'll be left with just washing powder adverts to fill the 5 minute slots.
In recent weeks, ITV has come under fire from both the NHS and the British Association of Aesthetic Plastic Surgeons for adverts paced during Love Island. The campaigners claim that body image issues could impact the mental health of
Now 'research' from feminist campaign group Level Up finds that 40% of women who watch the show feel more self-conscious about their body image afterwards. Level up claims that, after watching the show, 30% of millennial women have considered
going on a diet to lose weight, while 11% have thought about getting lip fillers.
The campaigners questioned over 4,000 adults about their response to Love Island. 250 were female viewers aged 18 to 34. 8% of this demographic said watching the show had made them think about getting breast enhancement surgery, while 7% had
considered getting botox for cosmetic purposes.
Carys Afoko, executive director of Level Up said:
ITV's decision to sell ad space to cosmetic surgery and diet companies is downright irresponsible. There is nothing wrong with going on a diet or getting a boob job, but given the narrow standard of beauty promoted by Love Island these ads have
crossed a line.
Love Island is a big money spinner for ITV, brands like Superdrug and Missguided are queueing up to sponsor the show. Level Up's research shows women who watch Love Island find the show has a negative effect on their body
image. It's time ITV execs put viewers mental health above the bottom line and dropped cosmetic surgery and diet ads from next year's show.
The NHS is set to meet with the Advertising Standards Authority (ASA) to discuss whether broadcasters should face more restrictions particularly with regard to young viewers. NHS England's mental health director, Claire Murdoch wrote to ASA chief
executive Guy Parker expressing concern that the promotions served around shows like Love Island could be fueling body insecurities among teens.
This current Schick Hydro Silk TrimStyle ad is extremely inappropriate and vile, plus it is aired early in the evening when children are likely watching. It is so suggestive it's disgraceful. The commercial shows three women in tiny bikinis
standing behind small bushes strategically placed in front of their crotches. Two women then proceed to delicately trim these bushes with scissors. The third woman uses her new Schick razor on the bush. She trims it into the shape of a heart and
the other two women stand amazed. The advertisement gives the impression they are trimming and shaping their pubic area because of how the trees are placed. You do not have to imagine much to see the implication.
Schick, owned by Edgewell Personal Care Brands, LLC, needs to know it is not alright to air obscene commercials with highly offensive content, especially when children are likely watching. This is unacceptable!