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  ASA recommends...

Sunset Booze Cruise from Magaluf Events


Link Here 28th March 2018

sunset booze cruise A web page on the website www.magalufevents.com, seen on 1 December 2018, promoting a Sunset Booze Cruise, included the text Sunset Booze Cruise 2018...Magaluf's biggest Award winning Booze Cruise is back...You'll see the mayhem we cause on the Mediterranean is unrivalled anywhere on the planet!...with an UNLIMITED FREE bar for THREE hours you're onboard [sic]. We also include FREE shots of Sambuca, Apple Sourz, Skittle Vodka! We promise you will walk on the boat but we'll have you crawling off!... Event Duration 3 hours BAR Unlimited FREE BAR. A table on the website indicated that a standard priced ticket gave access to the unlimited free bar and VIP tickets included an additional bottle of champagne per person. At the bottom of the web page a collage of 18 photos were displayed as part of the image gallery for previous events. Images featured two females kissing, one female drinking from a spirits bottle and a man rubbing his face into a woman's chest.

The complainant challenged whether:

  1. the ad irresponsibly promoted excessive consumption of alcohol;

  2. those featured in the ad appeared to be under the age of 25; and

  3. the ad linked alcohol with sexual success at the event.

Magaluf Events stated that they had been diligent in checking identification and that they had consent forms from those involved with any promotional work, including those featured on the web page, to state that they were over 25 years of age. They explained that they would not be looking to change the images of those featured on their website because those featured were over the age of 25. They said that appearing to be over 25 was subjective and they worked on a factual basis.

They acknowledged that there were issues with elements of their content and images regarding the promotion of sexual activity and alcohol consumption and stated that they were willing to make amendments to their website.

ASA Assessment: Complaint upheld

1. Upheld

The CAP Code required marketing communications to be socially responsible and contain nothing that was likely to lead people to adopt styles of drinking that were unwise, including encouraging excessive drinking.

Tickets to the event included an unlimited free bar for a three-hour duration, including unlimited shots of spirits such as vodka and Sambuca. In addition to this, a VIP ticket entitled the purchaser to a bottle of champagne per person as well as access to a free bar at a pre party. We considered that the large amount of alcohol offered within the time frame specified, combined with the phrase we'll have you crawling off! and the gallery image of a woman shown to be drinking from a spirit bottle, promoted excessive consumption of alcohol, which was further emphasised by the event title Sunset Booze Cruise and was therefore in breach of the Code.

2. Upheld

The CAP Code required that people shown drinking alcohol or playing a significant role in a marketing communication must neither be, nor seem to be, under 25 years of age. While Magaluf Events stated that they had checked the identification of those featured on the web page and confirmed that they were over 25, they had not provided any evidence to demonstrate this was the case. We considered that several people appeared to be under 25, including some who were shown to be drinking alcohol. We further considered that although some individuals were not shown drinking alcohol, because they were selected from the image gallery to appear on the event page they still played a significant role in the ad. We therefore concluded the ad was in breach of the Code.

3.Upheld

We considered that images of a sexual nature were featured on the event page, such as images showing two people kissing and a man rubbing his face into a woman's chest. We also considered the images of attendees holding up signs with the text I'm behaving badly on Sunset Booze Cruise, Single as F*** and I left my boyfriend back in England were sexually suggestive and implied that those attending the event would be sexually successful. We considered that the ad's emphasis on the large quantities of alcohol offered and the inclusion of the images selected from the image gallery to promote the Booze Cruise event linked alcohol with sexual activity and therefore breached the Code.

The ad must not appear again in its current form. We told Magaluf Events to ensure that their future advertising was socially responsible, did not encourage excessive drinking or feature those who appeared to be under 25 years of age drinking alcohol or playing a significant role, and did not link alcohol to sexual activity.

 

  White magic...

Wicked Campervans succeeds in winding up Australia's advert censors for the 79th time


Link Here 27th March 2018  full story: Wicked Campervans...Un polictically correct adverts wind up Australian and New Zealand authorities
wicked blueWicked Campers has had one of its vans banned by Australia's advert censor which marks the 79th upheld complaint since 2012 for the rental van company.

Tasmania, ACT and Queensland have now passed laws to deregister Wicked Vans if the company does not abide by ASB rulings, but the latest case was for a van registered in South Australia.

The van featured a caricature of Walter White from Breaking Bad with the words: Mr White can make BLUE, can you? alluding to blue crystal meth.

The Advert Standards Bureau said:

The advertisement would have a clear message in support of drug manufacturing to people who were aware of the show, or to anyone who looked up the references on the vehicle.

 

 Updated: Don't be a Can't...

Irn Bru winds up a few can'ts into complaining to ASA about a humorous TV advert


Link Here 24th March 2018  full story: Irn Bru Adverts...Humourosuly offending the easily offended

dont be a cant video AG Barr have issued an apology after an Irn Bru advert sparked a few complaints to the Advertising Standards Authority (ASA).

The ad aired on STV after 7pm on Friday. The ASA confirmed they had received 9 complaints with the majority deeming the advert to be offensive and in poor taste.

The 'Don't be a cunt' campaign depicts a man meeting his girlfriends family for the first time and when asked by her father about when he is going to marry his daughter he replies he can't right now and asked to leave but is told by his girlfriend that they can't to which he replies Don't be a can't

An AG Barr spokeswoman said:

Our advertising always plays up Irn-Bru's cheeky sense of humour and our latest campaign is no different. It's never our intention to offend so we're sorry if our new advert hit the wrong note with a few people. But we hope most fans will enjoy this spin on positive thinking in the spirit it is intended.

Update: ASA are usually can'ts but this time they are a can

24th March 2018. See  article from eveningtimes.co.uk

ASA logo A.G. Barr's latest Irn-Bru advert has been deemed not offensive by the advert censors at ASA.

ASA said, after receiving 37 complaints, it had decided not to launch a formal investigation against the campaign. An ASA spokeswoman added:

While we acknowledge there was some similarity between 'can't' and a swear word, as suggested by complainants, and that some viewers might find the ad offensive for that reason, we considered the spoken use of the word 'can't' had sufficient clarity. Therefore, it was clearly distinguishable from the swear word.

We also considered the audience was likely to interpret the ad as an attempt at humour by linking being a 'can't' with negativity while associating 'can' with positivity and their product.

 

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