Gambling Censorship News

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  Widespread offence of 1 complainant and 1 PC extremist advert censor...

ASA bans online casino advert from Daily Star Wins for a casino featuring sexy female croupiers


Link Here 11th May 2017

daily star wins video A TV ad for StarWins.com, seen on 17 January 2017, began with a shot of two men standing at a bar in a pub next to a table where a man and a woman were chatting to each other. One of the men at the bar watched a woman as she walked past before a voice-over stated, Allow me to introduce you to Star Wins and one of the men pulled out his mobile phone and swiped the screen. The men were transported to a casino. The camera panned from a woman in a sequined dress dancing on a stage to the men as they walked down a flight of stairs. As they reached the floor of the casino the voice-over stated, For you card sharks we've got real female croupiers who can handle that as a woman wearing a sequined gold dress walked between them. The men watched her as she walked towards and past them and turned to look behind them to continue watching her as she walked to join the other dancers on stage. The men smiled at each other and continued further into the casino. The voice-over stated, Or if roulette is your thing, we'll put you in a spin 24/7 as the two men walked past a table where two female croupiers wearing tight, low-cut dresses stood with two female and one male gambler. The croupiers watched the men closely as they walked past. The men then approached a roulette table where a female croupier stood, along with a group of mainly female gamblers. One of the men flipped a chip onto the table while staring intently at the croupier. The voice-over continued, You'll be surprised where it can take you. Star Wins. Get in the game as the men were shown throwing chips into the air in celebration, surrounded by the group of women. A final shot showed them celebrating back at the bar in the pub. The couple at the table next to the bar turned to smile at them.

1. One complainant, who felt the ad was sexist and objectified women, challenged whether the ad was offensive.

2. The ASA challenged whether the ad suggested that gambling could enhance personal qualities, and linked gambling to seduction, sexual success or enhanced attractiveness.

ASA Assessment: Complaint upheld

1. Upheld

The ASA noted that all the casino employees seen in the ad were women and that the majority of the people present in the casino were women. While in the casino the men only interacted with each other or with women (rather than other men), and when interacting with women in each case either the men or the women gave each other intense looks which suggested they were appraising them physically. We considered the ad put particular visual emphasis both on the generally high proportion of women in the casino and on the physical attractiveness of the female casino employees to the two male protagonists.

We considered that the combination of those visual emphases with the voice-over specifically highlighting that Daily Star Wins (which provided only online casino services) employed real female croupiers, served to depict the presence of physically attractive women as the key attraction of Daily Star Wins. We considered the ad therefore objectified women, and concluded it was likely to cause serious or widespread offence on that basis.

2. Upheld

When the men were initially shown in the pub the only person who paid attention to them was the barman serving their drinks. We noted that in contrast, in the casino they exchanged intense looks with the female casino employees, a group of people (mainly consisting of women) began to gather around them as they approached the roulette table, and that group had grown when they were shown winning and celebrating. We considered that all those aspects of the ad together created an impression that the men's interest in and eventual success at gambling had gained them recognition and admiration, and made them more popular and attractive to women. We concluded the ad therefore suggested that gambling could enhance personal qualities, and that it linked gambling to seduction and enhanced attractiveness.

Action

The ad must not appear again in its current form. We told Bear Group Ltd t/a Daily Star Wins to ensure their ads did not cause serious or widespread offence through the depiction of or objectification of women. We also told them to ensure their ads did not suggest that gambling could enhance personal qualities, or link gambling to seduction or enhanced attractiveness.

 

  Escaping the economic reality caused by crap government...

UK government considers devolving control of bookie's betting terminals to Wales


Link Here 16th November 2016
betting terminalThe UK government has agreed to consider giving Wales the power to ban fixed-odds betting terminals. Wales Office Minister Lord Bourne said he will look at the issue again after protests in the House of Lords.

Gambling is currently reserved to Westminster, although responsibility for high-stakes machines is being devolved to Scotland.

Labour peer and AM Baroness Morgan tabled an amendment to the Wales Bill to give Wales responsibility over them. She said:

Many, often vulnerable, people are attracted by the prospect of high payouts of up to 500. Evidence suggests that these machines are highly addictive, causing real and lasting damage to gamblers. They have become a huge problem in communities that are often struggling to cope with under-investment and high unemployment, exacerbating the problem of gambling more than any other former of betting.

 

 Commented: What are the odds on an end to televised horse racing?...

TV horse racing fearful of a British government review of the rules for daytime advertising for gambling which is currently allowed during daytime televised sport


Link Here 26th October 2016
bookies odds reportThe UK's horse racing administrators are preparing to fight tooth and nail to stop any plan by the government to limit TV gambling advertisements. The possibility of a pre-watershed ban on the adverts was floated in Friday's edition of The Times and, while the report was speculative and anonymously sourced, it was enough to send a shiver through senior figures, both on the turf and beyond.

Among those feeling anxious were the executives who negotiated a 30m, four-year deal to televise racing on ITV from 2017. The value of racing's terrestrial rights depends almost entirely on the huge sums that bookmakers will pay to advertise in the breaks. A ban on daytime advertising would blow a hole in ITV's business plan as wide as Newmarket Heath, and reduce the value of the rights in future deals almost to zero.

In fact the entire Channel 4/ITV racing programme itself could be considered as one long promotion for gambling.

The digital channel At The Races also depends heavily on bookmaker advertising. Other sports, football in particular, could also see a drop in the value of their TV rights, but only racing has a fundamental link to betting as a primary revenue stream and a daytime ban would be catastrophic for the sport's finances.

According to Friday's report, possible changes to the rules on gambling adverts will be added to a review of fixed odds betting terminals (FOBTs), the controversial gaming machines that have turned what were once betting shops into outlets for roulette and other fixed-margin games which were once restricted to casinos.

Racing will also be concerned that any compromise proposal that imposed an early-evening cut-off point for gambling adverts would bar bookies from advertising during terrestrial racing coverage, but leave much of the televised Premier League and Champions League football schedule on Sky Sports and BT Sport relatively unaffected.

Spiked logoOffsite Comment: Is banning gambling ads censorship? You bet

26th October 2016. See article from spiked-online.com By Rob Lyons