Spice
Extreme is a channel that appears in the ‘adult’ section of the Sky
Electronic Programme Guide. Its core schedule is encrypted sexual
programming, starting at 22:00. Each evening the channel also broadcasts
10 minute free-to-air trailers, which promote its later encrypted
programmes and encourage viewers to subscribe.
26 July 2007
A viewer complained that a 10-minute trailer broadcast as a repeated
promotional loop from 21:30 to 22:30 contained material unsuitable for
the time of broadcast and for unencrypted transmission.
5 September 2007
As part of Ofcom’s monitoring of channels found in the ‘adult’ section
of the EPG, we noted a free-to-air, 10-minute trailer broadcast
repeatedly from 20:00 to 21:30 that also contained strong imagery and
language. Ofcom noted that more explicit versions of the trailer were
shown after 21:30.
Ofcom considered the following rules from their Program Code
• Rule 1.2 (protection of under eighteens);
• Rule 2.1 (generally accepted standards); and
• Rule 2.3 (offensive material to be justified by context).
Spice Extreme stated that it “focuses on the more niche areas of
sexual activity and may therefore not be to everyone’s taste.”
Nevertheless, it believed the explicitness of the trailer broadcast on
26 July 2007 was generally in line with industry expectations. It added
that prolonged shots of genitalia and simulated sex were avoided and,
while some images of sexual activity were shown fleetingly, these were
largely obscured by the camera angle or graphics. With regard to the
context of the material, the broadcaster said it understood that nudity
and certain language may cause offence to some viewers but believed it
was generally expected in an adult channel’s free-to-air trailers.
Ofcom Decision
Ofcom accepts that a free-to-air promotion for encrypted material within
the ‘adult’ section of the EPG will contain a certain amount of sexual
activity and that viewers of these channels might expect some depiction
of such content.
While some viewers may object to such content being aired at all, to
curb all visual or verbal references to sexual activity would not, in
Ofcom’s opinion, be in line with the generally accepted standards for
such channels. Additionally, the specific context for such references
(including the time of broadcast, location of the channel within the
‘adult’ section and the expectations of the audience) would allow sexual
activity to be depicted to some degree.
Ofcom considered that, given the sexualised nature of the material
(such as images of nudity, simulated sex and the use of inappropriate
sexual language), the free-to-air trailers on both dates were clearly
unsuitable for broadcast either before, or soon after, the 21:00
watershed. The channel’s positioning within the EPG and its scheduling
of materially stronger content only 30 minutes after the 21:00 watershed
did not provide adequate protection to prevent under-eighteens accessing
the content. The broadcasts were therefore in breach of Rule 1.2 of the
Code.
When considering whether the offensive material was justified by
context, Ofcom accepts that Spice Extreme broadcasts within the ‘adult
section’ of the EPG and that, to some extent, its audience may therefore
be self-selecting. We also note the warning given before the
free-to-view trailers broadcast in this case, on both 26 July and 5
September 2007, from 21:30. Nevertheless, Ofcom does not consider that
these factors justify the strength of content shown free-to-view. The
broadcasts were therefore in breach of Rules 2.1 and 2.3 of the Code.
The trailer broadcast on 5 September 2007 between 20:00 and 21:30 was
generally more restrained than the material transmitted after 21:30.
However, Ofcom is concerned that it featured sexual imagery and adult
themes. As recognised by the broadcaster, the cumulative effect of this
material was not acceptable for broadcast before, or close to, the
watershed. This content was therefore also in breach of Rule 1.3 of the
Code.
Ofcom regarded the above breaches of the Code to be serious and
considered whether to recommend this case for consideration of a
statutory sanction. Taking into account all the relevant circumstances
however (including the broadcaster moderating its output on being made
aware of Ofcom’s specific concerns and its previous compliance record),
Ofcom decided not to pursue a sanction on this occasion. However, any
further breaches of this nature by Spice Extreme are likely to result in
Ofcom considering the imposition of a statutory sanction.