Based
on an adjudication from
Ofcom
Big Brother 7,
Channel 4, 18 August 2006, 20:00
At approximately 20:45 Nikki Grahame was evicted. A housemate,
Aisleyne Horgan-Wallace, expressed her shock at this, saying to Nikki
Grahame: you're fucking fantastic, they don't hate you. Shortly
afterwards she said Nikki, you're fucking beautiful. When Nikki
Grahame reached the top of the stairs before the Big Brother doors
opened she became shocked at the waiting crowd's reaction, saying I'm
fucking shitting it, before exiting the house.
Two viewers felt that the broadcast of this language was unacceptable
before the watershed.
Channel 4 said that the Finale was broadcast live, without a delay.
In previous series, it had been agreed by the Legal and Compliance
department that there would be a five minute delay in pre-watershed
shows which featured:
- live links to the Big Brother house; and
- the eviction of one or more housemates; and
- where the remaining housemates were particularly problematic in
terms of compliance issues such as use of offensive language
However Channel 4 felt, though, that Big Brother Finale, which has a
significant interactive element should be transmitted live so that
viewers could witness their votes and voting results being tallied in
real time.
Channel pointed out that it had received no complaints at all in
relation to this incident, despite viewing figures averaging 6.4
million.
The Ofcom decision referred to Rule 1.14 of the Broadcasting Code:
The most offensive language must not be broadcast before the
watershed or when children are particularly likely to be listening
Turning to the Big Brother Live Final, we considered the type of
programme it was, and the kind of audience it was likely to attract.
This was a highly-publicised and major television entertainment event
attracting 6.4 million viewers. Significantly, 14% of this audience were
children (896000). Regardless of any information provided at the outset,
a 20:00 start meant that viewers might have thought it suitable for a
family audience.
We took into account the Channel's compliance record bearing in
mind the great volume of material broadcast and the considerable
protective effort in place. We do not solely rely on numbers of
complaints as indicators of level of offence taken. But, we recognise
that whilst the programme attracted a large audience, the complaints
received were few.
Despite the significant efforts made by the broadcaster to prevent
offence, during both an "awards ceremony" following the conclusion
of Celebrity Big Brother in January 2006 and the eviction of Craig
Coates in Big Brother 6, contestant's use of strong swearing went to
air unedited pre-watershed. These were reported in Bulletins 62 and 50
respectively.
We appreciate that the broadcaster took steps to issue an apology to
viewers and has seriously reviewed the compliance issues surrounding
future broadcasts of the Finale of this series. However, while
recognising the lengths that Channel 4 had gone to in complying this
series, it is surprising that the decision was taken to broadcast the
Finale without a delay, given its pre-watershed start, and the audience
it was likely to attract. We were also concerned that the language was
broadcast three times, without, apparently, any of the on-site
production team noticing.
While we accept that certain housemates may not pose a significant
risk of swearing, as Channel 4 itself noted in its submission concerning
Big Brother 6, the eviction of housemates raises tension and the
possibility of extreme reactions. The swearing in this context was in
breach of the Code.