A group of influential technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to address the supposed prevalence of disinformation,
misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media content.
Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish
a standardized provenance solution with the goal of combating misleading content. C2PA member organizations will work together to develop content provenance specifications for common asset types and formats to enable publishers, creators and consumers to
trace the origin and evolution of a piece of media, including images, videos, audio and documents. These technical specifications will include defining what information is associated with each type of asset, how that information is presented and stored,
and how evidence of tampering can be identified.
The C2PA's open standard will give platforms a method to preserve and read provenance-based digital content. Because an open standard can be adopted by any online platform, it is
critical to scaling trust across the internet. In addition to the inclusion of varied media types at scale, C2PA is driving an end-to-end provenance experience from the capturing device to the information consumer. Collaboration with chipmakers, news
organizations, and software and platform companies is critical to facilitate a comprehensive provenance standard and drive broad adoption across the content ecosystem.