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More distracting than domestic violence...

ASA bans Gold and Goblins game advert for trivialising domestic violence

Link Here22nd November 2021

An in-app ad for the mobile app game Gold and Goblins, seen in the Hooked Inc: Fishing Games and Quizzland apps on 17 September 2021, included a video of a woman playing a game on her mobile phone, while behind her a man picked up a chair and drew it back over his head as if to strike the woman with it. The ad then showed the man looking at the phone over the woman's shoulder as she continued to play.

Two complainants, who considered the ad encouraged domestic violence, challenged whether it was offensive and socially irresponsible. Response

AppQuantum Publishing Ltd said they would immediately stop running the ad across all their platforms. They said they had intended the ad to be humorous in nature, and apologised for any offence it might have caused.

ASA Assessment: Complaints upheld

The ASA acknowledged AppQuantum's willingness to remove the ad.

The ad depicted a man about to assault a woman, and we considered that consumers would understand from the context of the setting that it was because her attention was focused on the game she was playing, rather than on the man.

We considered that such a reference used in an ad for a mobile app game trivialised and condoned the serious and sensitive subject of domestic violence. This was likely to cause serious and widespread offence, and we considered the ad had not been prepared in a socially responsible manner.

The ad must not appear again in its current form. We told AppQuantum Publishing Ltd not to trivialise or condone domestic violence in its advertising.



Censorship Crysis...

The video game Crysis 3 is cut in Australia for an MA15+ rating

Link Here5th August 2021
Full story: Game Censorship in Australia...Classification board, video game, cuts
Crysis 3 is a 2013 first-person shooter video game developed by Crytek and published in 2013 by Electronic Arts

The 2021 re-mastered trilogy release has been cut in Australia to obtain an MA15+ rating.

The re-mastered game was originally passed R18+ uncut in 2021 but the distributors preferred a cut MA15+ rated release.

The cuts were to remove scenes depicting drug use.



Creating confusion...

Indonesian tourism minister seeks to ban Fortnite over user created content which includes a religious site

Link Here15th July 2021
The Minister for Indonesian Tourism and 'Creative' Economy Sandiaga Uno has announced plans to ban Fortnite in the country after the discovery of a user-created map that allegedly allows for players to destroy a building resembling the Kaaba, a sacred site for Muslims.

Epic Games made a statement on the Fortnite Middle East Facebook page clarifying that the map was in fact created by a community member in creative mode and the building cannot be destroyed on the map. We would like to emphasize that our team respects all religions and works closely with our game content makers to provide a safe gaming experience for all our players.

Prior to the statement by Epic, Sandiaga said that he heard the structure could be destroyed on the map and players would be awarded weapons and advancement through the level for destroying it.

The national police of Indonesia are working to track down the creator of the map.



Building a miserable world...

Microsoft requires that Minecraft players are aged 19+ in South Korea

Link Here8th July 2021
While Minecraft is generally considered a child-friendly game throughout the worl, a law in South Korea has resulted in the game being blocked to all players under the age of 19.

As reported by, Microsoft recently informed South Korean players that they would need an Xbox Live account to continue playing Minecraft, with local restrictions requiring that such accounts are only made available by Microsoft to over 19s.

The age restriction is due to a controversial South Korean shutdown law, which prohibits children from playing games between midnight and 6 AM. The law has been in place since 2011. While some game providers have implemented technical solutions to prevent minors from playing their games between these hours, Microsoft instead chose to restrict all Xbox Live accounts for people under the age of 19. Until now, users have been able to sidestep that restriction by logging into Minecraft with a Mojang account instead.

The Minecraft restrictions have caused South Korean users to start a petition against the law, reading: Korea's game market is at the risk of being the world's only place where Minecraft is labeled as an adult game. The petition had over 67,000 signatures as of July 6.

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