The Chinese government is taking up new censorship measures to root out what it claims as undesirable content in mobile games. Under the new set of procedures released by China's State Administration of Press, Publication, Radio, Film and
Television (SAPPRFT), all mobile games released in China going forward must comply to an extensive set of rules and be submitted for review 20 days in advance of the game's release date. The country already has tight regulations on PC-based games and
console games, so the new regulation extends that stronghold farther. As for the numerous games already released in the Chinese market, they too are subject to the new guidelines, and the agency intends to retroactively approve these games with a
submission deadline set for October 2016. If a game has not applied for approval by October 1st , it will be shut down. Poised to take effect on July 1, 2016, the new restrictions are applicable to all downloadable or Internet-connected games on
smartphones and other devices. But they are not necessarily limited to the gaming segment alone. |