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Hangover guaranteed...

ASA bans adverts for the DRUNKH drinking game

Link Here14th December 2022

Two ads (one Instagram and one website) promoted a drinking card game.

a. A paid-for ad on Instagram, for a drinking card game, seen on 4 November 2022 stated, UK's most irresponsible drinking game Spice up your pre-drinks, parties, stag dos and hen dos with an easy to play but brutally exciting drinking game. Warning: This game is NOT for snowflakes and showed an image of a full beer glass with a face on the side which had crosses for eyes and a sloping mouth.

b. Ad (a) linked to a website which featured the beer glass with the face and stated HANGOVER GUARANTEED. DRUNKH is a no fuss, no bullshit drinking game. We've taken away confusing rules, because who understands those when you're pissed? Draw a card, do what it says. Brutal drinking game for parties, stag dos and hen dos. Get DRUNK with DRUNKH!

A complainant challenged whether ad (a) was irresponsible and the ASA challenged whether ad (b) was irresponsible because they:

  1. encouraged excessive drinking;

  2. portrayed drinking alcohol as a challenge, encouraged irresponsible and anti-social behaviour and linked alcohol with daring behaviour; and

  3. suggested that alcohol was a key component to the success of a social event.

  4. The complainant also challenged whether ad (a) was inappropriately targeted at people under 18 years of age. Response

DrunkH Ltd said they were new to the market and were not aware of the rules. They said they had ended all paid-for advertising for the game.

ASA Assessment: Complaint upheld:

The CAP Code stated that marketing communications must be socially responsible and must contain nothing that was likely to lead people to adopt styles of drinking that were unwise. It also stated that marketing communications which included a promotion must not imply, condone or encourage excessive consumption of alcohol.

We considered that the image of the beer glass with a face suggested someone who was inebriated, and the references to the UK's most irresponsible drinking game and The drinking game you'll never remember in ad (a) and the claims hangover guaranteed, when you're pissed and Get DRUNK in ad (b) condoned and encouraged excessive drinking and were therefore irresponsible and breached the Code.

We noted that the advertised game encouraged participants to drink alcohol and complete dares and considered lines such as UK's most irresponsible drinking game, brutally exciting drinking game, Warning: This game is NOT for snowflakes, Brutal drinking game, Not for the SNOWFLAKES, Not for the faint of heart and showing the dare cards portrayed drinking alcohol as a challenge. Furthermore, we considered that the ads encouraged people to behave in irresponsible and daring ways when drinking alcohol.

We considered that readers would understand the claim Spice up your pre-drinks, parties, stag dos and hen dos to mean that playing the drinking game was a significant factor in the success of those events or similar social events. Furthermore, we considered that the claims For the pre-drinkers, for the party goers, Not for the SNOWFLAKES to mean that drinking alcohol as part of the game was an integral part of the events. We therefore considered that the ad (a) implied that alcohol was a key component of the success of social events.

We understood that the ad had been served to people aged between 16 and 32 years and understood that it had not been directed only to people aged over 18. We concluded the advertisers had not taken sufficient care to ensure that the ad was not directed at people under 18 years and it therefore the ad breached the Code.

The ads must not appear again in the form complained of. We told DrunkH Ltd to ensure their future ads contained nothing that was likely to lead people to adopt styles of drinking that were unwise, encourage irresponsible or anti-social behaviour, portray drinking alcohol as a challenge or suggest that alcohol was a key component of the success of a social event. We also told them to ensure that ads referring to alcoholic drinks were not directed at people under 18 years of age.



Gambling on repression...

Australian gambling venues introduce facial recognitions supposedly to keep out self banned gamblers

Link Here23rd October 2022
Australian gambling venues are planning to install facial recognition technology in all pubs and clubs in the state of New South Wales. The technology is supposedly aimed at keeping people with self-imposed gambling bans from gambling.

The ClubsNSW and the Australian Hotels Association NSW said a facial recognition surveillance system will be installed in all hotels and clubs in NSW next year. The system will scan the faces of everyone entering the gaming area and check them against a list of people who have registered in the self-exclusion system.

Close to 100 clubs are already using this technology and the feedback is that it works, said ClubsNSW CEO Josh Landis.

Greens MP Cate Faehrmann criticized the move:

The NSW government has lost its mind if it thinks people want pubs and clubs to have self-managed facial recognition tech. This is as terrifying as it is absurd.



Offsite Article: No, gambling is not a public health issue...

Link Here26th August 2022
The public-health movement is a fact-free puritan crusade. By Christopher Snowdon

See article from



Gambling on surveillance...

ICO called on to investigate the massive scale of data mining and snooping at the online betting company Sky Bet.

Link Here8th August 2022
Internet censors of the Information Commissioner's Office has been called on to implement  a full-scale probe into how the online betting industry is exploiting new technology to profile and target gamblers.

The move follows a complaint by  the campiagn group Clean Up Gambling. It alleges that Sky Bet and its partners are creating detailed behavioural profiles of customers and sharing thousands of data points with dozens of third parties.

Clean Up Gambling alleges that one advertising partner, Signal, owned by TransUnion, has a dossier of 186 attributes for an individual, including their propensity to gamble, their favourite games and their susceptibility to specific types of marketing.

TransUnion said it assists gambling companies in preventing fraud, confirming age and identity, checking affordability and protecting vulnerable customers, to support responsible gambling.



UK games industry draws lucky from government loot boxes...

The government decides against introducing laws to ban loot boxes in video games

Link Here 19th July 2022
The video game monetisation method of loot boxes will not be banned in the UK, despite a government consultation claiming evidence of an association between the features and problem gambling.

Loot boxes have attracted comparison with gambling because they allow players to spend money to unlock in-game rewards, such as special characters, weapons or outfits, without knowing exactly what they will get.

The features, popular in games such as Call of Duty and the Fifa football series, were effectively banned in Belgium in 2018, but the censorship culture minister, Nadine Dorries, said the UK would not follow suit.

Instead, after a 22-month consultation, she said the government would discuss tougher industry-led protections with the UK's gaming trade. Dorries explained the decision saying that

Legislating to impose curbs or a prohibition on loot boxes as part of an expected overhaul of the UK's gambling laws could have unintended consequences.

For example, legislation to introduce an outright ban on children purchasing loot boxes could have the unintended effect of more children using adult accounts, and thus having more limited parental oversight of their play and spending, the government said, in a response to the consultation published in the early hours of Sunday morning.

While the Department for Digital, Culture, Media and Sport (DCMS) stopped short of proposing legislation, Dorries said:

Children and young people should not be able to purchase loot boxes without parental approval.

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