From 31 March 2016, the BBFC will delegate to the Cinema Advertising Association (CAA) the regulation of all cinema advertisements in the UK.
Following a Government consultation, the BBFC and the CAA agreed to end the dual regulation of advertisements shown in UK cinemas. Henceforth, the CAA will assess and classify all cinema advertisements. The BBFC retains its classification role in
relation to trailers, public information films, campaigning films and all other theatrical works.
DCMS carried out a public consultation in May 2012 on the future regulation of cinema advertising. At the time, the BBFC and the CAA both classified cinema advertisements. The BBFC and the CAA argued in favour of removing this dual regulation and
duplication of responsibility. As a result, the BBFC has stepped back from the day-to-day classification of cinema advertisements and sub-contracted responsibility for classifying such advertisements to the CAA.
In the event of there being any doubt as to whether a particular film should be considered an advertisement, the BBFC shall determine whether such film requires to be classified in accordance with its Classification Guidelines and will inform the
David Austin (OBE) is the new Chief Executive (CEO) of the British Board of Film Classification.
The position, previously referred to as the Director of the BBFC, is delegated to make executive decisions on behalf of the Board of Classification. The CEO is responsible for formulating and ensuring the execution of policy, management of the
BBFC and handling external relations with the industry, the public and relevant bodies.
The title of Director is changing to CEO to better reflect the remit of the role and to be more consistent with other UK media regulators and organisations with a child protection role.
David Austin said:
The BBFC is a transparent and agile media regulator, working to reflect evolving public opinion, protect children from unsuitable content and develop, in partnership with industry, classification services that are up to date with digital
technology. Changing the title of my role from Director to CEO reflects the evolution of the BBFC and the Director's role. As CEO I will continue to develop the BBFC's work in line with digital technology and in areas beyond film classification
where our expertise in child protection and content regulation can be helpful.
David Austin joined the BBFC in 2003 as an Examiner following a career in the Diplomatic Service, serving in South Asia, Central Africa and the former Yugoslavia. In 2011 David moved to the role of Assistant Director Policy and Public Affairs
where he coordinated the BBFC's policy work and led on its public affairs efforts. He was also responsible for managing the BBFC's research, communications and education programmes.
Since 2008 the BBFC has developed a new voluntary online regulation services for Video-on-Demand content, introduced a classification framework for mobile network operators, and launched an initiative to age rate UK online music videos. The BBFC
continues to work to published Classification Guidelines based on large scale public consultation. The last Classification Guidelines consultation, in 2013, involved more than 10,000 members of the public from the across the UK. The process to
update the Guidelines is repeated every 4-5 years and is supplemented with expert research into issues including depictions of sexual and sadistic violence and glamour works.
Whispers of troubles at the BBFC where examiners are being downgraded to compliancy checkers
11th March 2016
10th March 2016. Thanks to Joshua
Apparently the BBFC's new Director, David Austin, is not only notable for being the first director appointed internally, but also the first to take up the post during an industrial dispute.
Unconfirmed third hand reports speak of BBFC managers getting rid of the examiners and replacing them with compliance officers, the kind they have at the Beeb and Sky etc. They get paid a lot less than the examiners, but then again they are also
young, and inexperienced.
Existing examiners, with the collective knowledge and experience accumulated over years, are being made redundant unless they take a huge pay cut and take the compliancy jobs as well.
I don't know about everyone else but I actually value some of the work they do there, especially looking out for the protection of children, and shafting these people seems pretty damn short sighted to me.
Comment: Age ratings you trusted
11th March 2016. By phantom on the Melon farmers Forum
The BBFC's downgrading of staff should be welcome by any person concerned about censorship issues. For years the BBFC have claimed to possess nigh on mythical 'expertise' in matters of taste and decency in films. It should be interesting
to see them publicly trying to continue these claims when they internally insist that such expertise does not exist among their staff and therefore need not be paid for in wages.
The Policy Director is the principal adviser on policy and public affairs to the Chief Executive. Alexandra Evans today takes over from David Austin (OBE), who in turn is appointed to replace BBFC Director David Cooke, when he retires from his
role as Director on 10 March.
The Policy Director is responsible for coordinating the BBFC's policy work and managing and leading on its public affairs effort. The role is also responsible for managing the BBFC's research, communications and education programmes.
Alexandra Evans, BBFC Policy Director said:
The BBFC is an expert in the field of content regulation and upholds this expertise through regular consultation with the public, child protection experts and industry. I look forward to continuing David Austin's work to ensure the BBFC provides
the best possible level of child protection and information provision for those making decisions about the content children are watching. I will also be working with the BBFC's Communication and Education teams to ensure the BBFC's services and
education resources continue to be available to the public, academics and school children in the most accessible ways possible.
Prior to joining the BBFC, Alexandra established and ran an independent publishing house on behalf of the Chairman Emeritus of the law firm Mishcon de Reya. Alexandra is a qualified solicitor and worked for many years as a policy lawyer at
Mishcon de Reya where she specialised in developing and implementing multifaceted advocacy strategies on behalf of a wide range of clients. She has advised on numerous public interest and human rights law issues, in particular the right to
freedom of expression.
David Cooke joined the BBFC in September 2004 and has overseen the day to day running of the BBFC, three large scale public consultation reviews of the Classification Guidelines and the introduction of a new policy for classifying content
depicting sexual and sadistic violence.
As a Member of the Board of Classification along with the President and the two Vice Presidents, David has been involved in the Board's highest profile decisions since 2004, including the passing of 9 Songs at 18 uncut, handling the advice
process which enabled the first Hunger Games title to be classified 12A after reductions, and the shift from PG to 12A in the Harry Potter series with Harry Potter and the Goblet of Fire. David Cooke said:
I have hugely appreciated the interest and support of the viewing public during my time at the BBFC. I believe we have made real advances in online child protection, and in the provision of rich and useful information about content. All my
colleagues at the BBFC have been a pleasure to work with. We now provide a better service to the industry, without compromising our standards, and we have a more respectful relationship with content creators themselves. I shall miss this
endlessly fascinating work, but I know that the BBFC will be in very good hands with David Austin as its new CEO.
Patrick Swaffer, BBFC President said:
David's strong intellect, vision and leadership skills have ensured that, during his 12 year tenure, the BBFC has developed new services to reflect the changing technological landscape, consolidated its position as the provider of trusted age
ratings and enhanced its reputation with the public, industry and other stakeholders. He achieved this with a skilful management style combining both direct involvement and careful delegation, applied with his quietly wry humour.
His clear and articulate exposition of the basis for classification and the reasons for individual decisions have ensured that the role of the BBFC has become more widely understood and highly regarded. He leaves the BBFC in excellent shape. On
behalf of all the staff at the BBFC I want to thank him and wish him well for the future.
Graham Lee, Chairman of the BBFC Council of Management said:
David has provided excellent foresight and leadership in the development of the bbfc into a strong, efficient and well trusted organisation. We will miss his intellect, understanding and good company.
In addition to classifying film and video content, David Cooke helped the BBFC develop its services in line with technology, including new voluntary online regulation services for Video-on-Demand content, the introduction of a classification
framework for mobile network operators, and the launch of an initiative to age rate UK online music videos.
Prior to joining the BBFC David Cooke held six government Director level posts, in the Cabinet Office, Northern Ireland Office and Home Office, working on topics such as the Northern Ireland Peace Process, devolution, asylum, criminal justice
performance and broadcasting. David is also an Executive Board member of the UK Council for Child Internet Safety (UKCCIS).
David Austin will take up the post of BBFC Director on 12 March 2016, when David Cooke retires. David Austin is currently Assistant Director at the BBFC, coordinating the BBFC's policy work and leading on its public affairs outreach. He is also
responsible for managing the BBFC's research, communications and education programmes.
As part of Safer Internet Day 2016, the BBFC launched a new child-friendly long BBFCinsight, which is now available on the
CBBFC website for children and families.
A new competition will also ask children to tell the BBFC what information they would like to see in long BBFCinsight on CBBFC.
The theme of Safer Internet Day 2016 is Play your part for a better internet and the BBFC is encouraging children and their parents to check child-friendly long BBFCinsight on CBBFC for films they want to watch on Video-on-Demand services.
Age ratings are not required by law for films available on Video-on-Demand services, but many platforms choose to use the BBFC's well known and trusted age ratings. Research carried out in 2015 also shows online classification checking is now
approaching the level of checking undertaken by parents for cinema films with 81% checking age ratings for Video-on-Demand content.
Long BBFCinsight on CBBFC lets children know why a film received a particular classification and gives them extra information about scary or sad scenes, or other issues they might want to know about before watching the film. Long BBFCinsight on
CBBFC is available for films classified U, PG and 12A at the cinema, or 12 on DVD/Blu-ray or online.
Lucy Brett, BBFC Head of Education said:
Through our education work we speak to thousands of children and young people each year and it is clear that many of them watch films and videos online regularly. We want to help them make the most informed decision they can about their viewing
which is why we are offering younger viewers more information about the films they want to watch, and tailoring BBFCinsight, which is written for adults, for younger learners who use our children's website, CBBFC.
We also want children to tell us what they want and need to know and a new competition will allow children to tell us what sort of information they find most useful in BBFCinsight. The competition will challenge young film fans to write their
own long BBFCinsight for favourite films viewed at home, in the cinema or online, letting us know how we can keep our insight smart, short, relevant and up to date for younger viewers.
Children and their families can see how to check long BBFCinsight in a new short video from the BBFC. The video also reminds families to use legal websites to watch films online, and for children to check with an adult before they use a new
CBBFC lets children and their parents, choose a Video-on-Demand film that's right for them and any friends or family they might want to watch it with. The CBBFC website can be accessed from a desk top or laptop computer and is also available on
mobile and tablet devices.
An example of some the key points of the children's long BBFCInsight is as follows
ALVIN AND THE CHIPMUNKS: THE ROAD CHIP
There is a single use of mild bad language and some very mild bad language.
There is also some mild comic violence when the chipmunks become involved in a bar fight. One of them throws cocktail sticks, which briefly stick to a man's face; the man is not injured and the sticks quickly fall off. In the same scene, people
grapple with each other and there is some shoving.
In another scene, one of the chipmunks is hit by a car when saving someone else. He hits the windscreen and then lands on the ground; he is very briefly unconscious and his friends are worried but he wakes up and is unharmed.
Music video: The Theme to The Master Mind
Sangat TV, 13 August 2015, 20:30
Sangat TV broadcasts a religious and general entertainment service in English and Punjabi
Ofcom was alerted by a viewer to a music video broadcast on Sangat TV featuring a song called Jinde Sukha Anthem: Tigerstyle . The complainant considered that the video glorified the actions of two Sikh nationalists
Harjinder Singh Jinda and Sukhdev Singh Sukha ( Jinda and Sukha respectively). These two men, who were members of the Khalistan Commando Force, were hanged in 1992 for the assassination of General Arun Shridhar Vadiya, the Chief of
the Indian Army responsible for Operation Bluestar in 1984. They were also found responsible for the murder of two Indian politicians.
Ofcom noted that the music video in this case was approximately four and a half minutes in duration and incorporated the theme song for the newly released Punjabi film The Mastermind Jinda Sukha. The music video consisted of
clips of two artists performing a song interspersed with clips of scenes from the film The Mastermind Jinda Sukha , which showed the actors who played Jinda and Sukha in the film as well as other Sikh symbols and imagery. For example,
there were clips showing the actors in the film depicting Jinda and Sukha: triumphantly raising their hands while in handcuffs; participating in a renowned bank robbery; and embracing one another. The music video also featured images of armed
Sikh warriors and roaring lions (these animals having a particular significance in Sikhism and representing courage, majesty and strength).
Ofcom translated the lyrics of the song included in the music video:
When cruelty and oppression reaches its peak.
And when, o people, even the courts look the other way.
And the respectable mothers from whose womb
martyrs are born shed their tears.
And then some brave sons rise up for the struggle.
Upon meeting each other, these two sons took the destiny of the nation in their hands.
Bhindranwale's brave lions roared once again.
O people, there are few as brave as courageous Jinda.
They were like brave lions, O people!
Jinda and Sukha early one morning went looking for [General] Vadiya in Pune|
and surrounded the car.
And then the Khalsa [i.e. the assassins] obliterated the car.
They knew what they were doing
and celebrated and gave each other sweets upon hearing they had been sentenced to death.
The mission of these martyrs had been fulfilled.
It is not in every person's destiny to be as courageous as Jinda and Sukha.
In every house there are young men born who have such destiny
Ofcom considered Rule 2.3 of the Code:
In applying generally accepted standards broadcasters must ensure that material which may cause offence is justified by the context...
Sangat TV said that it had not only checked the music video briefly prior to broadcast. It added that it was confused as to how a movie cleared by BBFC for public screening could fall foul of Ofcom guidelines and
would appreciate Ofcom educating us on this matter, to ensure that no incidents such as this recurs in the future .
Ofcom noted that the lyrics and music video contained numerous positive references that could be reasonably interpreted as glorifying the actions of the two men who assassinated a senior member of the Indian army and two elected Indian
politicians. Ofcom noted that the song lyrics variously commemorated the two men as being brave sons and like brave lions and stated that there were few as brave as courageous Jinda . In Ofcom's opinion, broadcast content
containing such positive references to two convicted killers and one of the three acts of murder they had committed, which was still within living memory and is still an active source of dissension and controversy, had the potential to cause
In response [to the Sangat TV query about the film being passed by the BBFC], Ofcom would like to clarify that it is not the case that just because a music video or other broadcast material includes extracts from a cinema film or associated
content which has received a certificate for the purposes of cinema exhibition from the BBFC, that it is necessarily compliant with the Code if transmitted on an Ofcom licensed service. This is principally because the BBFC does not apply the Code
when deciding whether, and if so how, to classify a film for showing in cinemas or other distribution. In this case, the BBFC did not classify this music video. Further, because the BBFC has classified a feature film this does not mean that a
licensee can broadcast extracts from that film in a different context and consider that this material would necessarily comply with the Code. We were therefore greatly concerned that because the Licensee considered that BBFC approval for the film
itself (but not the music video) was sufficient for its compliance purposes, Sangat TV only checked the music video briefly prior to broadcast. Regis 1 had responsibility for satisfying itself prior to broadcast that the content in this
video (including the lyrics and not just the extracts taken from the film) was compliant with the Code. This regulatory requirement is irrespective of the rules of any other regulatory body, particularly where those rules relate to content
delivered in an entirely different medium (i.e. cinema films).
The BBFC have officially awarded a U certificate to a ten-hour film of paint drying, created as part of a protest of its practices by British filmmaker Charlie Lyne.
Lyne first established a Kickstarter to fund the submission of a film entitled Paint Drying to the BBFC; one which would consist of a single, unedited shot of white paint drying on a brick wall. The money raised would pay for the BBFC's
imposed fees on having work certified, which Lyne believes unfairly burdens independent filmmakers. The campaign ended up raising £5,936 and allowed Lyne to submit a 607-minute film to the censors.
The BBFC noted that the film contained no material likely to offend or harm and commented about the classification process:
Examiners are required to watch a very wide variety of content every day, so this didn't phase them.
Dr Jo Cranwell, a psychologist from the University of Nottingham, is calling for tighter measures put in place to protect children from images depicting smoking an drinking in music videos.
She claims that British teenagers are being exposed to a high level of tobacco and alcohol images in online music videos and research from the University of Nottingham suggests girls aged between 13 and 15 are the most exposed.
The study, published in the Journal of Epidemiology and Community Health , analysed 32 of the most popular music videos during a 12-week period. reserachers estimated, using the census and their own data, that the average percentage of
viewing of those videos was 22% for teenagers and 6% for adults. They worked out the total number of depictions (impressions) of alcohol and tobacco in 10-second slots throughout the music videos seen by viewers. Overall, the videos produced
1,006 million impressions of alcohol and 203 million of tobacco.
Trumpets by Jason Derulo, and Blurred Lines by Robin Thicke delivered some of the highest number of tobacco impressions, while Timber by Pitbull, and Drunk In Love by Beyonce, delivered the most alcohol content, the
Girls are looking at role models beyond their core family unit and their peers. They're looking at wider society and they're looking at celebrities on film, she said. They're very attractive and they lead very aspirational lifestyles and these
young girls are looking to them to learn about how they should look and how they should behave.
The BBFC should include portrayals of alcohol and tobacco smoking in their 'drug misuse' and their 'dangerous behaviours presented as safe age classification' criteria and at the moment they're not.
The BBFC says classification of content online is not required by law but many platforms use BBFC age ratings voluntarily. Its guidelines state that classification decisions also take into account any promotion or glamorisation of
activities such as smoking or drinking. The last review in 2013 public opinion was clear that neither smoking nor alcohol were viewed as areas for concern for film classification .
Presumably Cranwell was too wrapped up in self importance to realise that issuing silly ratings, eg an 18 rating for 1001 Dalmatians, would undermine the credibility of ratings and would lead to parents ignoring them entirely.