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A bit hard...

ASA bans outdoor poster for gay online sex shop


Link Here22nd May 2022

An outdoor poster ad for Get Hard, an online gay sex toy store, seen in January and February 2022, featured a person wearing a gimp mask and a background of aubergine and peach emojis. Large text superimposed in-front of the person's face said GET HARD and ANYONE CAN GET INTO IT!. The ad also included the URL www.WeGetHard.com.

The ASA received two complaints. The complainants challenged whether the ad was:

  1. offensive because they believed it was overly sexualised; and

  2. inappropriate for display in an untargeted medium where children could see it.

Get Hard Ltd said they used the tagline Get Hard. Anyone can. Get into it! to encourage an attitude of passion, grit, empathy, affection and self-care, that could be reached by anyone.

Get Hard said they wanted to encourage people to be open with themselves and have fun with the topic of sex, rather than the over serious and frigid attitude they believed was held by many people.

ASA Assessment: Complaints upheld

The ad was displayed at an outdoor poster site in London, which was an untargeted medium and where the image was likely to be seen by children and adults.

The ad featured a person in what appeared to be a gimp mask and large text that stated GET HARD. We understood that a gimp mask was an item of clothing worn by some people during sex who liked to be dominated. We considered that the image of the person wearing a gimp mask, which also emphasised their open mouth, was overtly sexual. We also considered that the text GET HARD was likely to be understood as slang for an erection, which we considered was sexually suggestive. We further understood that the peach and aubergine emojis were commonly used as references to a bottom and a penis, respectively, and often had sexual connotations. Taking the image of the person in the gimp mask together with the references to getting hard and the use of peach and aubergine emojis, we considered that the ad was overtly sexual.

We concluded that, because the ad was overtly sexual and was displayed in an untargeted medium where it had the potential to be seen by a large number of people, including children, it was likely to cause serious and widespread offence and was irresponsible. We concluded that the ad was unsuitable for outdoor display and therefore breached the Code.

The ad must not appear again in outdoor advertising. We told Get Hard Ltd to ensure that their advertising was suitably targeted and to exercise caution when preparing ads for display in outdoor space.

 

 

Diary: ETO Show...

Postponed until 2022, Coventry. Trade show for sex shop related businesses


Link Here5th May 2022
The ETO Show centres around products and online/offline sex toys and pleasure products market.

it is trade only and will next be held at the Ricoh Arena in Coventry in 2022.

The show has just received a temporary sex shop licence from Coventry Council.

 

 

Hitting people when they are down...

Edinburgh Council moralists trash the jobs of people working in the lap dancing trade


Link Here2nd April 2022
Full story: Lap Dancing in Edinburgh...Capital adult entertainment
Edinburgh's moralist councillors have voted to ban lap dancing clubs. The city's regulatory committee voted to ban sexual entertainment clubs in the city from April next year by a majority of five to four.

Councillor Cameron Rose claimed that the Scottish government's policy of preventing violence against women and girls gave a national definition which included commercial sexual exploitation, defined as lap and pole-dancing as well as stripping.

Performers and managers from Edinburgh clubs gave evidence at the online meeting. Alexis, who has worked as a dancer for 15 years, said she was proud of her job and did not want to find another job because being a performer did not fit into the committee's moral values. (We are) educated women making educated decisions about what's best for our lives , she said.

United Voices of the World, a union representing exotic performers, said it would go to court in a bid to overturn the decision, and said it would request a judicial review.

Danielle Worden, legal case worker for the union, said:

The union is extremely disappointed that the council has chosen to disregard its legal obligations and the relevant evidence by adopting a policy that discriminates against women.

Not only does this violate the Equality Act 2010, it is an act of cruelty to remove the livelihoods of hundreds of workers as we enter the worst economic crisis since the 1970s.

 

 

Antidote to lockdown...

A new licence for lap dancing in Venom, Westbury


Link Here15th October 2021
Full story: Lap Dancing in the South West...Lap dancing in Bristol and Somerset
A Westbury night spot will be allowed to stage more strip shows after winning a sexual entertainment licence.

A director of Comus Leisure, which owns Venom, said it needed to run more events because it had been hit hard by the pandemic and months of lockdown. He told Wiltshire Council's licensing panel:

We just need to do these events more frequently because my venue was closed for 18 months and costs 20,000 per month to run. We've got to do more of everything to survive.

Under the licence the club on Quartermaster Road, West Wilts Trading Estate will be allowed to host events with lap dancing, stage strip teases and strip shows with full nudity.

No objections from the public were sent in to Wiltshire Council during the consultation period for the bid.



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