For
a brief moment this past weekend, the impossible happened - the unrated
Hatchet 2 opened in over 60 theaters and became a cause for celebration
among horror film fans, who viewed the release as a possible way to break the
seemingly arbitrary MPAA chokehold that they see as part of the decline of the
horror genre.
Hatchet 2 is one of the few times in the last twenty-five
years that an unrated film has gotten any sort of theatrical release and
the horror launched a Twitter and Facebook campaign to support it.
Leading horror website DreadCentral.com had even asked fans to buy
tickets for Hatchet 2 online even if they aren't near a theater showing
it as a way to send a message to Hollywood that there's a market for
unrated horror.
That dream barely made it through the weekend; the theater chains
that were carrying Hatchet 2 pulled it without explanation by
Monday morning. It's tough to really know the specific box office
numbers since several theaters - in Canada, specifically -- wound up
pulling the film right away due to fear of being fined for showing an
unrated film, says Green. We're hearing that others decided to
only show Hatchet 2 at specific times due to the hassle of having
to have someone guard the cinema door to check IDs. When I saw the film
in Los Angeles there was a guard at the door for the entire movie
checking ticket stubs and IDs where necessary. It was kind of crazy.
Update:
Poor Box Office
8th October 2010. See article
from ifc.com
Adam Green and his marketers pinned their hopes for that miracle on
AMC, and an ad campaign that specifically tied Hatchet II's lack
of a rating (I saw posters for the film at Fantastic Fest that even used
the tagline Support Unrated Horror). If nothing else, Hatchet
II's $52,000 weekend gross proves that turning a gory,
tongue-in-cheek slasher movie into a referendum on free speech isn't a
shortcut to box office gold. Those uncut and unrated slogans are
on DVDs because people want to see extreme blood and guts, not because
they're looking to strike a blow against organized censorship. They're
horror fans, not freedom fighters.
Offsite:
Adam Green Speaks
9th October 2010. See article
from reelzchannel.com
by Adam Green
The sad truth of the matter is that no one at
[distributor] Dark Sky has been able to tell me the exact reasons behind
why the film was pulled (they have not gotten a clear explanation
whatsoever) and I only know what I am hearing from the public on Twitter
and AMC's response to the press of we base our decisions on
performance which does not add up given that we know of at least two
theaters that had pulled the film after just 24 hours and given the
grand scheme of things, other genre titles performed worse per screen,
even though they had bigger budgets and traditional spends on marketing
campaigns as opposed to ours.
All signs would point to AMC being unhappy with
how vocal I was about the MPAA and not wanting to deal with the
controversy — which if the case, is their given right. Had the film
grossed millions, maybe it would be a different story with them, but
given the size of our release and the nature of what this is, all we
ever could have hoped for was a few grand per screen in a realistic
scenario.
...Read the full article
Offsite:
Adam Green Speaks About Hatchet III
3rd October 2011. See article
from fearnet.com
When Hatchet II came out, they [the MPAA] were under
fire because of the torture-porn that was getting through. But the
reason that torture-porn was getting through was because it was being
distributed by a studio that pays their salaries, so they couldn't stop
it. So there is all this backlash from parents, and I come along with a
swamp monster with a gas-powered belt sander, killing comedians like
Monty Python, and they came down on me!
But they fucked with the wrong guy because I beat
them. I got my film into theatres unrated - which hasn't happened in 30
years - for 48 hours. Then I became the first movie to ever get pulled
from theatres. There was all this bullshit that it wasn't performing
but in fact it did so great that, within 72 hours of the DVD release, a
third one got greenlit. So the MPAA can eat a fucking dick. Hatchet III
is coming, so I win, they lose.
...Read the full article