Nice n Naughty

Nice n Naughty is celebrating a ‘four-midable’ success after being named the best in the business by their industry peers for a record fourth year running.

The Chester-based company that has 11 stores across the North West of England, Midlands and Wales was named Retailer of the Year at the Erotic Trade Only Awards – the industry equivalent of the Oscars.

At a glittering Birmingham awards ceremony, Nice n Naughty secured the coveted crown in an unprecedented run of success, beating rivals such as Ann Summers and the Private chain of sex shops – to mark its 9th anniversary in spectacular style.

Delighted company founder, Simon Prescott said the ceremony took place almost to the day since he started the company in 1999 from humble beginnings.

In a double boost Nice n Naughty Wholesale also won best oversees R18 film for Supernatural which is produced by the world’s leading adult movie maker, USA based Wicked Pictures.

Simon emphasised: “We have come a very long as since I started the business with one retail outlet in Chester. Nice n Naughty is a massive success story, built on a very dedicated and committed workforce. Customers can be assured that when they buy from Nice n Naughty they are buying from the best in the business. I am so very very proud of the retail team and would particularly like to thank our National Retail Manager Richard Allmark and his team for their total commitment, support and sheer hard work over the last 12 months. They never cease to amaze me.”

He added: This award is voted for by the industry itself so is extremely gratifying to realise we are so well respected and acknowledged by our peers.

Chester based Adult retailer Nice ‘n’ Naughty has made it to the much sought after short-list for two separate categories at the highly acclaimed annual Cheshire Business Awards.

Nice N Naughty have been selected by a panel of judges, who scrutinised hundreds of businesses across a wide array of sectors, spanning the whole of Cheshire to be shortlisted for the ‘Employer of the Year Award’ and the ‘Women in Business Award’.

Retail Director, Trish Murray, the subject for the highly coveted ‘Women in Business’ Award, was thrilled with the news and had this to say, Jacqueline Gold brought the Adult industry to the forefront of people’s minds in the 90’s with her well recognised Ann Summers brand and home party plans. Her business focus, determination to succeed has earned her a place in the history books. Nice N Naughty has taken it to the next level, and have brought high quality licensed adult stores to the high street. We are changing the image of adult shops, creating professional retail outlets that are no different to any other high street store. To be nominated for such prestigious awards, further illustrates the changing face of the UK’s licensed sex shop industry.

The second category Nice N Naughty are shortlisted for is the Employer of the Year Award. Richard Allmark, National Retail Manager had this to say, At Nice N Naughty we believe that it’s a real team effort and we wholeheartedly recognise the importance of each individual staff member, that they are essential elements that operate and power the Nice N Naughty machine. Our healthy work environment and business culture ensure the staff are motivated, listened to, developed and rewarded.

Nice N Naughty Director, Simon Prescott added: Our staff get good wages, conditions, health benefits and even gym membership, so it’s easy for us to attract high calibre workers. Hopefully our business philosophy and continued awards success will help break down barriers and change people’s perceptions of sex shops as seedy back street premises with boarded up windows.

The winners are to be announced at an Awards Ceremony on the 19th September.

The highly prestigious, annual Erotic eLine Awards show was held in the Festival Center of the Estrel Hotel in Berlin on 17th October.

The eLine awards are run in conjunction with the world famous, Venus International Trade Fair attended by virtually every major company within the adult industry. With over 300 exhibitors from 38 countries, it's a huge event, attracting wide interest from the media. Representatives from magazines, the press and several TV channels were in attendance to cover the proceedings.

Adult producers, manufacturers, retailers, distributors, directors and stars from around the world were honoured at the eLine Awards with over 500 of the most prominent people in the business, including many famous celebrities, attending the glamorous gala dinner. In total, outstanding achievements in 76 categories spanning the adult video, retail, novelty and internet industries were recognized.

Nice 'n' Naughty is therefore absolutely thrilled to have been crowned Best Retail Chain at the Awards which are contested by companies throughout Europe, many of whom are larger and more established, such as Beate Uhse with 280 retail outlets across several countries. By way of comparison, UK based Nice 'n' Naughty currently has 11 stores, predominantly in the North West region.

Simon Prescott, Managing Director of Nice 'n' Naughty, had this to say, We are extremely proud to have won this award and to be recognised on the European stage. Taking into consideration the sheer scale and professionalism of the competition we were up against, this is a massive achievement and a credit to our entire team here at Nice 'n' Naughty.

Nice N Naughty and many other businesses throughout the local area gathered for the 9th Warrington Business Awards, with many of them celebrating their success!

Nice N Naughty were applauded and highly commended for their retail presence in Warrington whilst competing in the Best Retailer 2008 category.

The Nice N Naughty retail store, which spans in excess of 3000sq ft offers an enormous range of adult toys, clothes, costumes, footwear, novelties and specialist products is a firm favorite amongst the local community.

Nice N Naughty opened their 2nd store (Chester being the 1st) in Warrington in February 2003, identifying a high demand for a store in that location and have since opened a further 9 branches, taking Nice N Naughty to a total of 11 stores throughout the North West of England & Wales.

Trish Murray, Retail Director had this to say, We are thrilled to be recognized in these mainstream business awards and are delighted to be part of the local business community here in Warrington. We've created jobs here as we have 5 staff from the Warrington area in our employment and we also sponsor events and teams within the community.

Other celebrations for Nice N Naughty this year include, ETO's Best Retailer Award, and the eLine European Award for Best Retail Chain. With no sign of slowing down Nice N Naughty are continuing to grow and develop as a company, now employing over 30 staff, and led by Director Simon Prescott with a clear vision, hard work and determination to succeed, will no doubt secure them many more awards to in the future.