Celebrity
Big Brother
Channel 4, 2 to 23 January 2009
Celebrity Big Brother is a reality based television show where 11
celebrity contestants are confined together in a controlled environment.
Ofcom received 527 complaints about Celebrity Big Brother 2009.
The majority of the complainants considered that Housemates were bullied
or were responsible for bullying other Housemates. In particular, the
American rap artist Coolio was the focus of many complaints for the
manner in which he behaved towards some female Housemates, most notably
singer Michelle Heaton. Complainants were concerned that he made
misogynistic and sexist comments and subjected them to
bullying and boorish behaviour.
However, Ofcom also received complaints that Coolio was negatively
stereotyped as an aggressive black man.
Ofcom Decision: Not in Breach
Ofcom did not receive any complaints from any of the participants in
Celebrity Big Brother 2009.
Ofcom noted that, in particular, the relationship between Coolio and
Michelle Heaton became fractious. It appeared clear to viewers that
Coolio enjoyed baiting and teasing female Housemates. However, when
Coolio teased Michelle for allegedly having feelings for another
Housemate (Ben) she became very upset. Sensing he had hit a nerve,
Coolio continued to tease her about it. It was at this point that
Channel 4, through Big Brother, talked to both Coolio and Michelle
separately in the Diary Room about what had developed between them.
Michelle appeared comforted by her conversations with Big Brother, and
some of the other Housemates, and Coolio, when told that his behaviour
could be seen as intimidating, appeared to be genuinely disconcerted
that this could be the case. Ofcom noted that Big Brother and fellow
Housemates managed to get Coolio and Michelle to resolve their issues
and their “feud” was amicably resolved when Coolio and Michelle
apologised to each other for their behaviour.
In Ofcom's view Coolio was a larger than life character in the
House, playing the role for many viewers of the villain of the piece
where such a role, after 10 years of Big Brother, is generally
expected by the audience. He exhibited an acerbic wit; was clearly at
times quite bored; baited female Housemates; and, was at times,
generally unpleasant, making statements and references that appeared
calculated to be potentially offensive and provoke a reaction.
Ofcom acknowledges that Celebrity Big Brother is the type of programme
in which controversial matters will inevitably be raised and emotional
and offensive exchanges occur, as the characters of the participants are
revealed. Given this, what is broadcast may contain language and
behaviour which is capable of causing offence to viewers. Viewers
therefore expect the broadcaster, through Big Brother, to challenge such
behaviour appropriately and for it to be in context.
When Ofcom viewed this series it noted that there was indeed friction
between a number of celebrity Housemates: tempers frayed, emotions at
times ran high, personalities clashed and name-calling abounded. The
Housemates did however work towards defusing tense situations themselves
and, where necessary, Channel 4 through Big Brother, intervened. Big
Brother for example called Housemates to the Diary Room to talk through
their behaviour to resolve more highly charged situations and to discuss
how behaviour could be improved.
As a consequence Ofcom did not consider that compliance with the Code
had been brought into question by Channel 4's handling of the conduct
exhibited in this particular series. It concluded therefore that this
series complied with the Code because any potentially offensive content
that was shown and the manner in which the friction and the arguments
were handled and presented by Big Brother on behalf of Channel 4, were
adequately justified by the context.