Sex Toys Store News

Sex toy maker Maude is attempting to generate a bit of hype by trying to impose politically correct terminology on sex toys. Maude claims that it is tired of seeing an 'outdated and gendered approach', their designers created a line up of vibrators and 'gender-neutral sex essentials'.

Dakota Johnson, who is now an investor and co-creative director, has joined the brand and spouts:

For too long sexual health has been poorly marketed, hyper-aggressive, and highly gendered. Maude is a company based on universal design making modern, body-safe, high-quality essentials for before, during, and after sex, with yourself or with another lovely human. The caliber and aesthetic of these products is excellent and elevated.

Now, Maude is taking things a step further with a new campaign denouncing supposedly outdated language that refers to vibrators as toys. Johnson added:

With our This Is Not A Toy campaign, we aim to activate hearts and minds in an effort to destigmatize sexual and intimate tools. Often the use of language surrounding sexual products is antiquated, gender-specific, and belittling.

David Powley and Danny Miller are directors of DD Trading, a company behind the planning application to open an Eva Amour sex shop at 6 St Anne's Square, in a former butcher's. Powley said:

We are around the high end of things. We don't sell tacky items, basically if we don't like a product we don't sell it.

It's positive for Barmouth, it will be a destination shop. People will travel to come to the shop. These people will hopefully stay over and spend money elsewhere in the town.

We have three full-time and one part-time staff. I know this will expand once the shop in Barmouth opens. The shop will bring local employment.

Cllr Katie Price, mayor of Barmouth, said the plans to fill an empty shop in the town were encouraging. She said:

The application will be discussed at the next town council meeting, after which any representation will be made to Gwynedd Council if appropriate. Nobody wants an empty shop on the high street and it's encouraging that a new business wants to invest in our area.