Sex toy maker Maude is attempting to generate a bit of hype by trying to impose politically correct terminology on sex toys. Maude claims that it is tired of seeing an 'outdated and gendered approach', their designers created a line up of vibrators
and 'gender-neutral sex essentials'.
Dakota Johnson, who is now an investor and co-creative director, has joined the brand and spouts:
For too long sexual health has been poorly marketed, hyper-aggressive, and
highly gendered. Maude is a company based on universal design making modern, body-safe, high-quality essentials for before, during, and after sex, with yourself or with another lovely human. The caliber and aesthetic of these products is excellent and
Now, Maude is taking things a step further with a new campaign denouncing supposedly outdated language that refers to vibrators as toys. Johnson added:
With our This Is Not A Toy campaign,
we aim to activate hearts and minds in an effort to destigmatize sexual and intimate tools. Often the use of language surrounding sexual products is antiquated, gender-specific, and belittling.