Nice 'n' Naughty

6th April 2009

Nicer 'n' Naughtier...

Three more Nice 'n' Naughty stores

Thanks to www.nicennaughty.co.uk

Three more stores have been added to the highly successful Nice 'n' Naughty portfolio. The shops were previously part of the Clone Zone chain.

The new stores will cater for people of all sexual orientations: straight/gay/lesbian/bisexual/TV/TS. So Nice 'n' Naughty will be sure to welcome both new and existing customers.

Knowledgeable, well trained staff are always on hand to offer customers help and advice.

The new stores are located in Bristol, Leeds and Newcastle

Bristol

45 Colston Street
Bristol
BS1 5AX

0117 9297666

Bristol@nicennaughty.co.uk

Mon-Sat: 10am � 7pm
Sun: 11am � 6pm

Leeds

164 Briggate
Leeds
LS1 6LY

0113 242 6967

leeds@nicennaughty.co.uk

Mon-Sat: 9am- 7pm
Sun: 11am-6pm

Newcastle

62 � 64 Scotswood Road
Newcastle
NE4 7JE

0119 221 2571

Mon-Sat: 10am � 8pm
Sun: 1pm � 7pm

8th March 2009

Accolades Merited...

Sex Shop Reviews: Nice 'n' Naughty in Chester

From Tina

I know that you have a mass of reviews for this shop but I had to say that because of the reviews I visited the shop today and found that all of the accolades were extremely merited - very friendly and unobtrusive staff (how do they get that balance right?) excellent range and good prices - both in and outside the sale.

I will definitely be going back!

18th February 2009

Update:

Naughty Cloned...

Clonezone in Brighton has become Nice 'n' Naughty

Thanks to Chris

I visited what used to be Clonezone on St James' Street, Brighton and it is now Nice 'n' Naughty.

I was greeted by a really nice girl (think she was the naughty one LOL). Something that was a surprise in the shop, as normally when I nip in to a gay store, you normally get ignored by the staff!

It had some really nice bits, and seemed to cater for us gay boys and girls really well. I ended up getting a couple of dvds on a multi buy offer, and to my surprise was actually given some customer service!

They had a suggestion box on the counter, and the boy and girl there were really sweet and helpful.

So going to wish the new guys n gals there a lot of luck for the future, nice to see a shop that looks after its customers and willing to get them what they want in a shop.

29th January 2009

Clonezone Goes Naughty...

Nice �n� Naughty goes national by acquiring 5 new stores

From Nice 'n' Naughty

Nice �n� Naughty, the award winning UK adult shop chain has today announced the acquisition of a further 5 stores. This will increase the number of Nice �n� Naughty stores from 11 to 16 and extend coverage nationwide, with branches in England, Scotland & Wales.

The new stores are located in Brighton, Bristol, Leeds, Newcastle and Glasgow and previously formed part of the Clonezone chain which has recently gone into administration. Nice �n� Naughty takes over the stores on the 1st of February. All 5 will then be refitted, restocked and reopened within 8 weeks in order to minimize the interruption of service to customers whilst the rebranding to Nice �n� Naughty takes place.

Philip Price, currently Nice �n� Naughty�s Regional Manager for Lancashire and West Cheshire, will become Area Manager for the 5 new stores. Philip, a former manager with Clonezone, has over 7 years� experience within the gay retail market plus 3 years with Nice �n� Naughty. He plans to use this invaluable expertise within the gay sector, as well as his passion for the retail industry, to ensure that the 5 new stores cater for everybody. As well as ensuring existing customers find what they�re looking for, new product lines will also be introduced to attract a wider customer base to experience Nice �n� Naughty�s distinctive retail approach.

Philip, a well known personality in Manchester, is also committed to supporting local businesses and charities within each area. Phillip commented, Since moving to Manchester 11 years ago, I have been actively involved on a personal level to help raise funds for local charities and organisations such as the LGF and George House Trust. Nice �n� Naughty has also sponsored numerous events in the community, helping to raise funds and awareness, which is something we are passionate about continuing. The support that was given locally by Clonezone prior to their closure will continue through Nice �n� Naughty. In fact, we have already been contacted to sponsor the 4th Annual Camp Awards in Newcastle, which we will be happy to do.

Simon Prescott, Director of Nice �n� Naughty, continued, We have every intention to pick up where Clonezone left off, and will support the local communities 110% in the 5 cities and towns.

Nice �n� Naughty has achieved Investors In People status and won many awards for excellence including ETO Best Adult retailer for 4 consecutive years and Best Retail Chain in Europe 2008 at the eLine Adult Awards. Nice �n� Naughty�s stores cater for people of all sexual orientations: straight/gay/lesbian/bisexual/TV/TS. Knowledgeable, well trained staff are always on hand to offer customers help and advice.

Shop Details
Aberystwyth	Nice 'n' Naughty 22 Pier Street Aberystwyth Ceredigion SY23 2LN	Mon-Sat: 9am-6pm Tel: 01970 611211 www.nicennaughty.co.uk
Bangor	Nice 'n' Naughty 27 High Street Bangor LL57 1NP	Tel: 01248 372700 www.nicennaughty.co.uk
Bolton	Nice 'n' Naughty Rear of 72 Newport Street Bolton BL1 1PB	Opened August 14th 2006 www.nicennaughty.co.uk
Brighton	Nice 'n' Naughty St James' Street Brighton BN2 1RF	Mon-Sat: 10am-8pm Sun: 11am-6pm Tel: 01273 626 442 brighton@nicennaughty.co.uk www.nicennaughty.co.uk
Bristol	Nice 'n' Naughty 45 Colston Street Bristol BS1 5AX	Mon-Sat: 10am-7pm Sun: 11am-6pm Tel: 0117 929 7666 Bristol@nicennaughty.co.uk www.nicennaughty.co.uk
Chester	Nice 'n' Naughty Leisurewear Ltd 129 Brook Street (Near train station) Chester CH1 3DU	Mon-Sat: 9am-8pm Sun: 10am-5pm contact: Simon and Trish Tel: 08707 427261 www.nicennaughty.co.uk
Leeds	Nice 'n' Naughty 164 Briggate Leeds LS1 6LY	Mon-Sat: 9am-7pm Sun 12: 11am-6pm Tel: 0113 242 6967 leeds@nicennaughty.co.uk www.nicennaughty.co.uk
Liverpool	Nice 'n' Naughty 85 Seel Street Liverpool L1 4BB.	Mon-Sat: 9am-6pm Tel 0151 7085858 www.nicennaughty.co.uk
Liverpool	Nice 'n' Naughty 16 Colquitt Street Liverpool Merseyside L1 4DE	Mon-Sat: 9am-6pm Sun: 10am-5pm Tel: 0151 708 9207 www.nicennaughty.co.uk Nice n Naughty on Facebook
Manchester	Nice 'n' Naughty 39 Bloom Street Manchester M1 3LY	Mon-Sat: 9am-6pm Tel: 0161 2280020 www.nicennaughty.co.uk
Newcastle	Nice 'n' Naughty 62�64 Scotswood Road Newcastle NE4 7JE	Mon-Sat: 10am-8pm Sun: 1pm-7pm Tel: 0119 221 2571 www.nicennaughty.co.uk
Southport	Nice 'n' Naughty 53 London Street (Opposite Train Station) Southport PR9 0TH	Mon-Sat: 9am-6pm Tel: 01704 530700 www.nicennaughty.co.uk
Warrington	Nice 'n' Naughty Leisurewear Ltd Unit 5 Crown Parade Under the Arches - Central Station Warrington WA1 2AE	Mon-Sat: 9am-6pm. Tel: 01925 638660 www.nicennaughty.co.uk
Wednesbury	Nice 'n' Naughty 33 Lower High Street Wednesbury West Midlands WS10 7AQ	Open Mon-Sat: 9am - 6pm Tel: 0121 502 4400 www.nicennaughty.co.uk
Wigan	Nice 'n' Naughty Unit 7, Under the Arches, Queen Street Wigan	Open Mon-Sat: 9am - 6pm Tel: 01942 244982 www.nicennaughty.co.uk

Awards
	Adult Retailer of the Year 2005 The inaugural Erotic Trade Only (ETO) awards and dinner were held at the Belfry hotel, Birmingham. Among the categories of this prestigious event were Adult Retailer of the year 2005 which went to Melon Farmers' sponsors, Nice N Naughty, beating off competition from Anne Summers as well as the other 5 short listed companies. Simon Prescott of Nice N Naughty said: This award is voted for by the industry itself so is extremely gratifying to realise we are so well respected and acknowledged by our peers. Congratulations to Nice N Naughty
	Nice 'n' Naughty, Nice t' Staff A Chester-based sex shop chain has become the first business in the adult industry to receive an Investors in People award. Nice 'n' Naughty,, which has branches throughout the North West and North Wales, won the internationally recognised accolade after eight months of assessments of working conditions. Director Simon Prescott said the company's achievement signalled that mainstream attitudes to the sex industry were changing: It's unheard of for an adult company to get an Investors in People award, so we are made up. The assessors were impressed with the way we treat our staff. They get good wages, conditions, health benefits and even gym membership. So it's easy for us to attract good-quality staff. Hopefully this award will break down barriers and change people's perceptions of sex shops as seedy back street premises with boarded-up windows. Our shops are nothing like that. They are clean and our managers are dressed in corporate uniform. We wanted to create an atmosphere in which couples would feel comfortable.
	Adult Retailer of the Year 2006 Expanding adult retailer Nice n Naughty is celebrating back-to-back �Oscars� success after securing a prestigious industry accolade for the second year running. At a glittering London ceremony, Nice n Naughty secured the coveted crown, beating rivals such as Ann Summers to repeats last year�s stunning success. The high profile awards are voted for by the industry itself and are attended by a vast range of adult suppliers, wholesalers and retailers from all over the UK. Delighted Company Founder, Simon Prescott explained: To win this award for a second consecutive year is fantastic and demonstrates the high quality of our modern and appealing stores and also our friendly and knowledgeable staff. This award is voted for by the industry itself so is extremely gratifying to realise we are so well respected and acknowledged by our peers. Also I think its right that the public should realise when they shop at Nice N Naughty they are buying from the officially recognised, best adult retail shops in the U.K.
	Adult Retailer of the Year 2007 Champage corks have been popping for the UK�s fastest growing adult store after it firm claimed the Retailer of the Year title for the third year running. There were cries of delight from the team and the loudest cheer of the evening from the audience as the Nice N Naughty team rushed to collect the sought after prize at the Erotic Trade Only (ETO) awards, held at Birmingham NEC. The rapidly expanding company, which has grown from humble beginnings in Chester to an 11-store business empire, beat off competition from five other short listed companies to seize the title and company directors Simon Prescott and Trish Murray are thrilled at winning. It�s absolutely incredible, said Simon: I was so nervous, it�s the most sought after award, like the best film category at the Oscars. The tension was unbelievable and when they read out our name I just couldn�t believe it. To have won it twice was fantastic but to get the treble is unheard of. The award is voted for by the industry itself and it�s the second time Nice �n� Naughty, which is the only adult store accredited with the prestigious Investor in People Award, has beaten, amongst others, high street retailer Anne Summers to the coveted title. Trish added: It�s such an achievement to think where we are today from where we started eight years ago to the day next week. When we opened the Chester branch on July 31st 1999 we really, really struggled but the public�s attitude has changed. This award is voted for by the industry itself its great to know we are so well respected and acknowledged by our peers. But it demonstrates the high quality of our modern and appealing stores and also our friendly and knowledgeable staff.
	Adult Retailer of the Year 2008 Nice n Naughty is celebrating a �four-midable� success after being named the best in the business by their industry peers for a record fourth year running. The Chester-based company that has 11 stores across the North West of England, Midlands and Wales was named Retailer of the Year at the Erotic Trade Only Awards � the industry equivalent of the Oscars. At a glittering Birmingham awards ceremony, Nice n Naughty secured the coveted crown in an unprecedented run of success, beating rivals such as Ann Summers and the Private chain of sex shops � to mark its 9th anniversary in spectacular style. Delighted company founder, Simon Prescott said the ceremony took place almost to the day since he started the company in 1999 from humble beginnings. In a double boost Nice n Naughty Wholesale also won best oversees R18 film for Supernatural which is produced by the world�s leading adult movie maker, USA based Wicked Pictures. Simon emphasised: �We have come a very long as since I started the business with one retail outlet in Chester. Nice n Naughty is a massive success story, built on a very dedicated and committed workforce. Customers can be assured that when they buy from Nice n Naughty they are buying from the best in the business. I am so very very proud of the retail team and would particularly like to thank our National Retail Manager Richard Allmark and his team for their total commitment, support and sheer hard work over the last 12 months. They never cease to amaze me.� He added: This award is voted for by the industry itself so is extremely gratifying to realise we are so well respected and acknowledged by our peers.
	Best Retail Chain 2008 The highly prestigious, annual Erotic eLine Awards show was held in the Festival Center of the Estrel Hotel in Berlin on 17th October. The eLine awards are run in conjunction with the world famous, Venus International Trade Fair attended by virtually every major company within the adult industry. With over 300 exhibitors from 38 countries, it�s a huge event, attracting wide interest from the media. Representatives from magazines, the press and several TV channels were in attendance to cover the proceedings. Adult producers, manufacturers, retailers, distributors, directors and stars from around the world were honoured at the eLine Awards with over 500 of the most prominent people in the business, including many famous celebrities, attending the glamorous gala dinner. In total, outstanding achievements in 76 categories spanning the adult video, retail, novelty and internet industries were recognized. Nice �n� Naughty is therefore absolutely thrilled to have been crowned Best Retail Chain at the Awards which are contested by companies throughout Europe, many of whom are larger and more established, such as Beate Uhse with 280 retail outlets across several countries. By way of comparison, UK based Nice �n� Naughty currently has 11 stores, predominantly in the North West region. Simon Prescott, Managing Director of Nice �n� Naughty, had this to say, We are extremely proud to have won this award and to be recognised on the European stage. Taking into consideration the sheer scale and professionalism of the competition we were up against, this is a massive achievement and a credit to our entire team here at Nice �n� Naughty.
	Commended at the Warrington Business Awards 2008 Nice N Naughty and many other businesses throughout the local area gathered for the 9th Warrington Business Awards, with many of them celebrating their success! Nice N Naughty were applauded and highly commended for their retail presence in Warrington whilst competing in the Best Retailer 2008 category. The Nice N Naughty retail store, which spans in excess of 3000sq ft offers an enormous range of adult toys, clothes, costumes, footwear, novelties and specialist products is a firm favorite amongst the local community. Nice N Naughty opened their 2nd store (Chester being the 1st) in Warrington in February 2003, identifying a high demand for a store in that location and have since opened a further 9 branches, taking Nice N Naughty to a total of 11 stores throughout the North West of England & Wales.

Readers' Reviews
Bolton	From Phil, Feb 2007: Rampant Selection Nipped in there yesterday, thinking Valentines day, and me being in serious trouble as I'd not got anything for her yet; and how surprised was I! First by the range of toys, DVDs and Lingerie, but also by how comfortable the place felt! The guy behind the counter was really friendly, and seemed to know what he was talking about! They had a great range of Rampant Rabbits, which should keep anyone's wife happy, including mine! He took me through their different functions, and I ended up with an all singing all dancing version that should keep her happy for hours! Then it was on to something to wear, and ended up with a rather slinky set from Wild Designs! Will definitely be in there again, and may even treat us to a DVD, will take the wife next time as well, as I'm sure she'll fell as relaxed in there as I did! Well done nicennaughty for creating a sex shop for the 21st century!
Brighton	News from Chris, Feb 2009: Clone Becomes Naughty I visited what used to be Clonezone on St James' Street and it is now Nice 'n' Naughty. I was greeted by a really nice girl (think she was the naughty one LOL). Something that was a surprise in the shop, as normally when I nip in to a gay store, you normally get ignored by the staff! It had some really nice bits, and seemed to cater for us gay boys and girls really well. I ended up getting a couple of dvds on a multi buy offer, and to my surprise was actually given some customer service! They had a suggestion box on the counter, and the boy and girl there were really sweet and helpful. So going to wish the new guys n gals there a lot of luck for the future, nice to see a shop that looks after its customers and willing to get them what they want in a shop.
Chester	Review from Tina, March 2009: Accolades Merited I know that you have a mass of reviews for this shop but I had to say that because of the reviews I visited the shop today and found that all of the accolades were extremely merited - very friendly and unobtrusive staff (how do they get that balance right?) excellent range and good prices - both in and outside the sale. I will definitely be going back!	Fabulous. So impressed. I was extremely nervous as I wasn't sure what the shop was going to be like but I can tell you that I am never shopping anywhere else again. The service is amazing and so friendly. I asked quietly to one of the girls there if they catered for bi-sexual and tv/ts. Quietly she answered back, 'How much time have you got?' To my amazement I spent over half an hour going through dress sizes and video/dvd titles. I have never felt so comfortable about my sexuality. There is no judgement passed and I had a great laugh and girly giggles. The comment made about the 'Big, Bald guy' a little scary looking but just as friendly as the girls and very much there to look after everyone as he is the girls. Not that they need looking after. They are all so on the ball never missing anyone, and always a smile to make you that little bit more comfortable.
	I recently visited Nice 'n' Naughty in Chester, and I would like to comment on the shop from a customers point of view. I took my wife for a day out shopping in Chester last week and we had checked out the Nice 'n' Naughty website but my wife didn't want to go into a sex shop because the Private one we had been in before was seedy. When we walked past the Nice 'n' Naughty shop it was great to see a nice window display with sexy clothes. My wife decided to stay in the car while I went in to get her a Toy. The staff were so friendly and made me feel relaxed, the girl there explained all the types of toys available., I went out and convinced my wife to come in as it was nothing like the pushy sales man at private, although the man in Nice 'n' Naughty is big with a bald head he is a really nice bloke and he showed me the videos while my wife was picking a toy with the girl. The choice of videos was better than the toys they had hundreds. I recommend the shop to anyone and the pubs in Chester aren't bad either.	We have been visiting the shop now for some time and have to say of any shop anywhere Nice N naughty have by far the best customer service anywhere. Our first visit will remain with us for years to come. We were after a vibrator and having walked in and spent sometime looking at the extensive range of available products were at a loss as to what to go for. It was our first visit and a little apprehensive as to what to expect. We were approached by a young lady (Trish) who then spent ages explaining each and every product to myself and Girlfriend. At no point were we pressured into spending hundreds of pounds and we felt we would have been as much thought of and received just as much attention if we had wanted just advice. Since then we have visited this shop many many times and the service has just got better. It�s so far removed from the stereo typical sex shop it has to be visited to be believe. If only all sex shops were this good, mind you I am glad they are not, because that�s what sets Nice N Naughty aside and makes it such a pleasure to go. Thanks for a great service, a great range of products and best of all the best dedication to your customers we have ever encountered.
Liverpool Colquitt Street	What an unbelievable difference walking into the new Nice 'n' Naughty in Colquitt Street Liverpool. I went into the shop last week with my wife and could not believe the difference in this shop compared to other sex shops. It is the first time I have been into a Nice 'n' Naughty shop and I have to say that if all other sex shops were up to this standard especially in the South of England the shops would be a pleasurable experience. The range of rabbits, DVDs, lingerie, outfits, shoes and other goodies was excellent. The staff were so friendly and helpful not the usual smelly tattooed oaf you get in the shops in the south. It has given me and my wife a total new shopping experience, its just a shame that the shop is so far away from where we live.
Liverpool Seel Street	I have been a customer of the Private stores across the North West for many years, but this week I went to the new shop that has been recently licensed in Liverpool on Seel Street . All I can say is what a refreshing change. The shop was clean and well lit with the almost unbelievable selection of DVD's and Video's. The guy behind the counter explained that Nice and Naughty took over and completely refurbished it. The guy was really friendly and helpful without the hard sell you become used to in the Private shops, he explained the range of titles and then left me to pick at my own leisure. The prices were a lot cheaper than I normally pay and the choice great. They also had a large section Magazines which the guy explained are up to date and new titles come in every week. Mags are not my thing but the selection was impressive. I purchased 2 DVDs and was stunned when he offered me another one completely free of charge. If you are fed up of the same old title the Private shop offers and the pushy hardsell attitude - give this place a try.
Manchester	Review from Chris, Feb 2007: Little Gem Thought I'd have to put fingers to keys after finding a really nice little sex shop in Manchester. I've just moved up here from London, and not expecting to find anything as pleasant as this little gem! What surprised me was the range of toys and DVDs the guy had managed to get in to the place. there was everything I could have thought of and more! Having a mooch at the dvds, and after about an hour, I ended up with a new one from a company called Vouyer Media, the cover said it had received AVN awards so I though why not give it a go! WOW! heading back to get some more, the best gonzo I've seen in a long time! The guy even let me choose another title free as the Vouyer stuff was a brand new line for him! What was nice about the place was that I never felt rushed, I mooched the dvds with out having any one breathing down my neck, forcing me to chose one! I even ended up getting a couple of toys to go! the girlfriend kept going on about "rampant rabbits" and I ended up with one that does everything except light the cig afterwards! and he even gave me 10% off cos I mentioned Melon Farmers! Roll on the next visit!
Southport	I have been into the new store at Southport and found it to be just the thing needed to liven up the area. Of course not everyone will enjoy seeing the store as they leave the train station but on the other hand it is the perfect location for people to drop in. I found the staff to be very friendly and made me and my friend feel comfortable with having a look around.

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8th March 2009		Accolades Merited...

	Sex Shop Reviews: Nice 'n' Naughty in Chester
	From Tina
	I know that you have a mass of reviews for this shop but I had to say that because of the reviews I visited the shop today and found that all of the accolades were extremely merited - very friendly and unobtrusive staff (how do they get that balance right?) excellent range and good prices - both in and outside the sale. I will definitely be going back!

29th January 2009		Clonezone Goes Naughty...

	Nice �n� Naughty goes national by acquiring 5 new stores
	From Nice 'n' Naughty
	Nice �n� Naughty, the award winning UK adult shop chain has today announced the acquisition of a further 5 stores. This will increase the number of Nice �n� Naughty stores from 11 to 16 and extend coverage nationwide, with branches in England, Scotland & Wales. The new stores are located in Brighton, Bristol, Leeds, Newcastle and Glasgow and previously formed part of the Clonezone chain which has recently gone into administration. Nice �n� Naughty takes over the stores on the 1st of February. All 5 will then be refitted, restocked and reopened within 8 weeks in order to minimize the interruption of service to customers whilst the rebranding to Nice �n� Naughty takes place. Philip Price, currently Nice �n� Naughty�s Regional Manager for Lancashire and West Cheshire, will become Area Manager for the 5 new stores. Philip, a former manager with Clonezone, has over 7 years� experience within the gay retail market plus 3 years with Nice �n� Naughty. He plans to use this invaluable expertise within the gay sector, as well as his passion for the retail industry, to ensure that the 5 new stores cater for everybody. As well as ensuring existing customers find what they�re looking for, new product lines will also be introduced to attract a wider customer base to experience Nice �n� Naughty�s distinctive retail approach. Philip, a well known personality in Manchester, is also committed to supporting local businesses and charities within each area. Phillip commented, Since moving to Manchester 11 years ago, I have been actively involved on a personal level to help raise funds for local charities and organisations such as the LGF and George House Trust. Nice �n� Naughty has also sponsored numerous events in the community, helping to raise funds and awareness, which is something we are passionate about continuing. The support that was given locally by Clonezone prior to their closure will continue through Nice �n� Naughty. In fact, we have already been contacted to sponsor the 4th Annual Camp Awards in Newcastle, which we will be happy to do. Simon Prescott, Director of Nice �n� Naughty, continued, We have every intention to pick up where Clonezone left off, and will support the local communities 110% in the 5 cities and towns. Nice �n� Naughty has achieved Investors In People status and won many awards for excellence including ETO Best Adult retailer for 4 consecutive years and Best Retail Chain in Europe 2008 at the eLine Adult Awards. Nice �n� Naughty�s stores cater for people of all sexual orientations: straight/gay/lesbian/bisexual/TV/TS. Knowledgeable, well trained staff are always on hand to offer customers help and advice.