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30th August
2014

 Updated: Nice Celebrations...

Nice 'n' Naughty marks the 15th anniversary of its first sex shop opening in Chester
Link Here

crystal anniversary Nice 'n' Naughty will shortly be celebrating their Crystal Anniversary. Yes it is 15 years since Nice 'n' Naughty opened its first shop in Chester on 31st August 1999. Fifteen years of hard work, commitment and ultimately success in the ever changing market that is Adult Retail. Fifteen years of witnessing at first hand the diversity of customers, the change in trends and more importantly of playing a leading role in shaping the industry. "I never would have thought of myself as a pioneer when we challenged Chester City Councils view in 2001 that adult stores should have blacked out windows, it just seemed right that we be allowed to put mannequins on display. In reality Nice 'n' Naughty set a new trend, which was not only followed by our other stores, but many of those in the industry", said Simon Prescott, Managing Director of Nice 'n' Naughty.

Nice 'n' Naughty recognised at an early stage that adult stores needed to shake off the stigma of being a male oriented environment and has been at the vanguard of creating a shopping experience in which women and couples feel equally comfortable in store, alongside the traditional male clients. Stores are bright, interesting, friendly and of course welcoming. Prescott believes that staff play a pivotal role in creating the environment and all staff undergo rigorous training in all aspects of product and service. Knowledgeable, helpful and friendly staff is a key to Nice 'n' Naughty's success and why they have grown to 11 stores across the UK, ranging from Brighton in the south, to Newcastle in the north. Indeed Nice 'n' Naughty was awarded the acclaimed Investors in People award in recognition of their commitment to staff development.

However, Nice 'n' Naughty recognises that for a store to be successful, it must successfully integrate into the local community. That's one reason why Nice 'n' Naughty sponsor local football, netball and cricket teams, as well as being involved in numerous charity events at a local and national level.

Throughout the fifteen years Nice 'n' Naughty's contribution to the industry has been consistently recognised, winning the prestigious UK Retailer of the Year no less than six times, together with individual Shop of the Year and on two occasions, European Retailer of the Year. Prescott says "winning the awards is simply a reflection of the tremendous hard work and dedication of the Nice 'n' Naughty team. We are fortunate in having staff that genuinely care about customer service and enjoyment of our products. Whilst it would be wrong to single out any individuals, it would be equally wrong not to mention Trish Murray, the Operations Manager, who makes things tick on a daily basis. She is a mother hen to our staff, a source of council to our suppliers and an invaluable asset of the Company".

Suppliers are another key reason for Nice 'n' Naughty's continued success. Nice 'n' Naughty recognises and values the expertise, product knowledge, market knowledge and trend awareness of its supply chain and likes to work in true partnerships with them. Naturally, Nice 'n' Naughty looks to obtain the most favourable deals possible but never at the expense of quality and service. "We also listen to suppliers" says Prescott "and act on their advice. For example who would have thought that Fifty Shades would have had such an effect on changing bedroom etiquettes? Fortunately our suppliers recognised this and helped us shape our product ranges to meet that demand".

Nice n Naughty banner So for 15 years Nice 'n' Naughty has had a growing presence on UK High Streets. Fifteen years of controlled expansion, consolidation and more recently a small reduction in stores, reflecting the difficulty the High Street has seen in the last four years of the economic climate. And of course fifteen years of an ever growing internet presence for Nice 'n' Naughty resulting in a fantastic online offering at www.nicennaughty.co.uk

So what gift would Prescott like to celebrate the Crystal anniversary? Nothing says Prescott. "Instead of receiving, I would like to celebrate by giving all our customers a 15 % discount on any purchases in September as a Thank you for helping Nice 'n' Naughty become the success it is today. Just pop into our stores, sing Happy Birthday (or just say it if you prefer) and they will deduct 15% from your bill. For those customers who buy on line, simply type BIRTHDAY at the checkout".

Nice 'n' Naughty has been an established brand on our High Street for the last fifteen years and will undoubtedly be so for the next. Their ability to recognise and adapt to change is a hall mark of the Company and this, coupled with firm financial foundations, can only see them go from strength to strength. "I would like to thank our customers for their patronage over a memorable fifteen year journey together and I eagerly look forward to the next fifteen years" Says Prescott

Update: A good write up in the local press

30th August 2014. See  article from  chesterfirst.co.uk

Chester exterior Nice 'n' Naughty opened its first store in Chester on 31st August 1999. The shop's management has spent the 15 years modernising its image and making for an attractive and enjoyable shopping experience.

The store now boasts a colourful shop front and sponsorship agreements with local football, cricket and netball teams. Managing director Simon Prescott  told the Leader:

I never would have thought of myself as a pioneer when we challenged Chester City Council's view in 2001 that adult stores should have blacked out windows, it just seemed right we be allowed to put mannequins on display. In reality Nice 'n' Naughty set a new trend, which was not only followed by our other stores, but many of those in the industry.

The policy has worked well and the firm has expanded to 11 stores from Brighton to Newcastle.

...Read the full article

 

19th June
2014

  Nominating Nice 'n' Naughty...

Nominations for the 2014 ETO Awards
Link Here
eto award 2014 logo Congratulations to Nice 'n' Naughty for a nomination for the 2014 ETO Awards. Nice 'n' Naughty has a long history of success in various categories of the awards.

The ETO Awards are trade only awards voted upon by members.

Best Retail Chain:

Nice 'n' Naughty: Licensed chain of 11 stores, mainly in the North West but also in Brighton and Bristol.

 

15th October
2013

  Nice Reply...

Nice 'n' Naughty Responds to Councillor Concerns
Link Here

Bangor shop exterior Nice ' n' Naughty would like to respond to the comments made by Councillor Marshall at last night's successful sex establishment license renewal for our store, located at 27 High Street, Bangor. We are grateful to Councillor Marshall for raising the concern that Nice ' n' Naughty stores could sell violent hardcore pornography that is demeaning to women since there is often confusion as to what types of material are available in licensed sex shops.

At each of our 12 licensed stores, we are carefully regulated and perhaps an object of greater scrutiny, than for example, an unlicensed premises who sell adult material. We are acutely aware of our responsibilities and staff are trained to ensure only adults gain access to the premises. Any pornographic products found within each store can only be viewed by adults who choose to enter them. Once inside customers may purchase a variety of items ranging from massage oils and lingerie on one end of the spectrum, to sex toys on the other. However I assume by Councillor Marshalls comments that she is referring to the extensive range of over 500 R18 certified DVDs available in store. Customers often use the word hardcore to denote R18 classification.

Before we can sell an adult DVD, it is subject to classification by the British Board of Film Sensors (BBFC), much in the same way as any movie. DVDs classified as R ( restricted) 18 may only be supplied in licensed sex shops and supplied to adults of not less than 18 years of age. The category is primarily for explicit works of consensual sex or strong fetish material involving adults. During the classification process, the BBFC state that certain types of material are not acceptable and films containing such material will fail classification. Included in prohibited material is anything that indicates withdrawal of consent, or any infliction of pain or acts that may cause lasting physical harm. At the more extreme end the classification prohibits penetration by an object associated with violence or likely to cause harm. On this basis, it would be impossible for us to supply an R18 DVD that was in any way violent, since it would not pass the stringent classification of the BBFC. We are unsure what shops or products Councillor Marshall may have previously encountered or when, but the classification laws are quite explicit on this point. Nice ' n' Naughty would however be delighted to invite her to our premises in order to allay any concerns.

In terms of being demeaning, the BBFC is equally as clear, stating that any humiliation or abuse which does not form part of clearly consenting role play is not acceptable. They go on to say that strong physical or verbal abuse, even if consensual, is unlikely to be accepted. As such the content of the certified R18 titles sold by Nice ' n' Naughty, is neither violent nor demeaning and would strongly refute the allegation.

But of course there is the wider point that some may feel any sexual activity portrayed in a DVD is demeaning to women. I do understand and empathize with this view. However it is not born out of fact. Over 60% of customers visiting our stores are women who clearly do not feel demeaned by our products. Similarly almost 30% of adult DVDs sold in store are purchased by women. Clearly many women have no objection to R18 media.

There is also the issue of social responsibility, in that Nice ' n' Naughty attempts to control who may purchase the material in store. This is a considerable improvement on the position taken by the leading internet providers, whose search engines in the main allow unrestricted access to a variety of hard core material, some of which may never have been classified. Hence whilst it is easy to tarnish the role of a licensed sex shop, it at least offers a regulated alternative to the plethora of downloadable pornographic material.

Nice ' n' Naughty would urge Councillor Marshall to visit our store and gain a closer understanding of the challenges we face and the control we exercise.

Nice 'n' Naughty
27 High Street
Bangor
LL57 1NP

Mon-Sat: 9am-6pm



Discount for Melon Farmers


10% Discount  off for Melon farmers at all our licensed shops and online with the discount code MELONFARMERS.
This discount cannot be used in conjunction with any other offers.
 


Bangor


Nice 'n' Naughty
27 High Street
Bangor
LL57 1NP

Mon-Sat: 9am-6pm

Tel: 01248 372700
bangor@nicennaughty.co.uk
www.nicennaughty.co.uk

Fully licensed
 


Bangor shop exterior

Bangor shop interior

The shop opened  on January 3rd 2005 and received a license in November 2006.

A full range of adult DVDs catering for all tastes are stocked with new titles arriving weekly.

A full range of magazines, fetish, TV, scans, European, UK/USA monthly, gay, contacts and the latest Private and Pirate titles.

A huge range of adult toys and novelties. Also stocking a massive selection of clothing, leather. latex, hosiery up to size 24 and offering a made to order service with a large stock of shoes and boots from size 5 to 11.

With Male and Female staff available in a brand new shop fit with air conditioning, well lit and layout that offers comfortable shopping.


Bolton


Nice 'n' Naughty
Rear of 72 Newport Street
Bolton
BL1 1PB

Mon-Fri: 10am-6pm.
Sat: 9am-6pm

Tel: (01204) 396944
bolton@nicennaughty.co.uk
www.nicennaughty.co.uk

Fully licensed


Nice n Naughty Bolton exterior

Nice 'n' Naughty Bolton interior

Opened in August 2006

In the June 2008 issue of ETO, their Mystery Shopper was in Bolton, visiting the town’s adult stores, visiting 6 stores in the town.

Out of the 6 stores under review, the Nice’n’Naughty branch was the only store awarded the maximum 5 star, As good as it gets in any retail sector rating for its store.

The review went on to say: Inside, the shop has an excellent selection of R18 DVD’s; Male and female staff added a pleasant air as I admired magazines and a great toy wall, all to the strings of some gentle calming music. The space was utilised wonderfully, with a central isle holding bondage bits, lingerie and Kinky Heals. Another bell from the door told me I was no longer shopping alone, and a busy shop is a good shop.

Philip Price, Area Manager for the branch, said that it was a testament to the dedication from the company’s staff and the commitment they give to their customers that keep them market leaders in the adult retail industry.


Brighton


Nice 'n' Naughty

St James' Street
Brighton
BN2 1RF

Mon-Sat: 10am-8pm
Sun: 11am-6pm

Tel: 01273 626 442
brighton@nicennaughty.co.uk
www.nicennaughty.co.uk

Fully licensed


Nice 'n' Naughty Brighton

 

Opened as a Nice 'n' Naughty store in 2009

Chris visited the Brighton Nice 'n' Naughty

I was greeted by a really nice girl (think she was the naughty one LOL). Something that was a surprise in the shop, as normally when I nip in to a gay store, you normally get ignored by the staff!

It had some really nice bits, and seemed to cater for us gay boys and girls really well. I ended up getting a couple of dvds on a multi buy offer, and to my surprise was actually given some customer service!

They had a suggestion box on the counter, and the boy and girl there were really sweet and helpful.

So going to wish the new guys n gals there a lot of luck for the future, nice to see a shop that looks after its customers and willing to get them what they want in a shop.


Bristol


Nice 'n' Naughty
45 Colston Street
Bristol
BS1 5AX

Mon-Sat: 10am-7pm
Sun: 11am-6pm

Tel: 0117 929 7666
Bristol@nicennaughty.co.uk
www.nicennaughty.co.uk

Fully licensed
 


Bristol Nice N Naughty frontage

Bristol Nice N Naughty frontage

The Bristol shop opened in February 2009, taking over the unit previously occupied by Clonezone.

We offer a full range of R18 DVDs catering for all tastes, with new titles arriving weekly.

We also have a full range of Fetish, TV, scans, European, UK/USA monthly, Gay, and contacts magazines.

Furthermore, a large range of adult toys and novelties are always in stock, together with a massive selection of clothing, leather, latex, plus hosiery/lingerie and shoes and boots from sizes 4 to 12 - footwear catalogues are available to peruse in-store.

We aim to provide effective service for all customers irrespective of gender and orientation and our friendly, experienced staff are guaranteed to provide the perfect atmosphere for a comfortable, pleasurable shopping experience.


Chester


Nice 'n' Naughty

129 Brook Street (Near train station)
Chester
CH1 3DU

Mon-Sat: 9am-8pm
Sun: 10am-5pm

Tel:  01244 350123
chester@nicennaughty.co.uk
www.nicennaughty.co.uk

Fully licensed
 


Chester exterior

Chester interior

Nice 'n' Naughty in Chester has doubled in size taking over the shop next door and has over a 1000 titles of Original VHS/DVD's in stock. We believe one of the largest and most up to date shops in the country. Stocking all available R18 titles as they are released. Still as friendly as ever.

We have a wide range of stock available including men’s wear, club wear, latex, leather, PVC, shoes, boots, lingerie, videos, magazines, adult toys and accessories and MUCH MUCH MORE. We now stock a full range of liquid latex, lingerie in larger sizes and Old English style Nylons.  We have all the latest videos and DVD's

Our customers consist of a high number of females and couples, who feel comfortable with the presence of a female staff member. The introduction of a female Manager in September 2000 has expanded the female clientele and the large T/V  & T/S clientele.

We pride ourselves on excellent customer service, which generates return business and our approach to customers has proven successful. Nice 'n' Naughty Leisurewear Ltd has a professional approach and our customers are prepared to travel for good customer service.

The introduction of CCTV and air conditioning this year has proved to be a valuable asset to the company and ensure customer comfort and safety whilst in the shop.


Leeds


Nice 'n' Naughty
164 Briggate
Leeds
LS1 6LY

Mon-Fri: 10am-7pm
Sat: 9am-7pm
Sun 12: 11am-6pm

Tel: 0113 242 6967

leeds@nicennaughty.co.uk
www.nicennaughty.co.uk

Fully licensed
 


Leeds Nice N Naughty frontage

Leeds Nice n Naughty interior

Nice 'n' Naughty Leeds opened in march 2009 and is the only dedicated gay licensed adult store in Yorkshire.

The store is run by friendly and an award winning gay staff that understands the needs and requirements of the gay community.

Nice n Naughty Leeds stocks the biggest selection of gay R18 DVDs in Yorkshire, including labels such as Triga, Bel Ami, Butch Dixon, Dark Alley and many more.

The shop stocks books and magazines including Gay Times and Diva, along with a huge selection of Aroma's, herbal Viagra's, herbal highs, creams lotions and potions!

You will also find a large selection of underwear, briefs, trunks, jocks and thongs-Plus. Nice 'n' Naughty also stock Bum Chums, an underwear range made locally in Yorkshire.

All this plus toys of all shapes and sizes, douches, pumps and strap on's including brands such as Fleshjacks, Rocks off and Electrastim. Then there's bondage wear, bondage toys, rubber, leather and the biggest selection of lube and condoms you will see in Leeds!


Liverpool


Nice 'n' Naughty

16 Colquitt Street
Liverpool
Merseyside
L1 4DE
Mon-Fri: 10am-6pm
Sat: 9am-6pm
Sun: 11am-6pm

Tel: 0151 708 9207
liverpool2@nicennaughty.co.uk
www.nicennaughty.co.uk

Fully licensed
 

Liverpool Nice n Naughty 2 exterior Liverpool Nice n Naughty boots

This is a plush city centre lingerie and accessory store with an appealing shop window display that was the first in Liverpool for more than a quarter of a century after licensing chiefs lifted previous design restrictions on sex industry retailers.

The Colquitt Street premises boasts a special relaxation zone where customers can enjoy refreshments as part of a warm and welcoming shopping experience that also features a demonstration area, complete with giant plasma screen showcasing the latest erotic fashion wear.

Store Director Simon Prescott explained on opening: This will be our 10th store across the north west of England and Wales, and it is the first in the country to be designed specifically for females and couples. The exterior design and general atmosphere will have a much softer female appeal and all the staff will be ladies apart from one male worker.

Sexy clothing, wigs, boots and shoes will be some of the many items available.


Newcastle


Nice 'n' Naughty

62–64 Scotswood Road
Newcastle
NE4 7JE

Mon-Sat: 10am-8pm
Sun: 11am-6pm

Tel: 0119 221 2571
newcastle@nicennaughty.co.uk
www.nicennaughty.co.uk

Fully licensed
 


Newcastle Nice n Naughty

Newcastle Nice n Naughty

Here at Nice N Naughty Newcastle we have something to suit everyone, catering for all, with our outstanding range of toys, clothes and R18 DVDs.


Southport


Nice 'n' Naughty

53 London Street (Opposite Train Station)
Southport
PR9 0TH

Mon-Fri: 10am-6pm.
Sat: 9am-6pm

Tel: 01704 530700
southport@nicennaughty.co.uk
www.nicennaughty.co.uk

Fully licensed
 


Southport Nice N Naughty window display

Southport Nice n Naughty interior

Opened in February 2004 and licensed on April 19 2004.

We now stock over 1500 R18 titles as well as the latest Contact, Fetish and Monthly U.K and U.S.A magazines.

The shop boast a split level layout which is a clean, brightly lit environment with friendly staff as in all the Nice 'n' Naughty Shops, we have a full range of lingerie, leather, PVC, Fetish wear, Adult toys, boot and shoes, kinky outfits, novelties and much much more.


Warrington


Nice 'n' Naughty

Unit 5 Crown Parade
Under the Arches - Central Station
Warrington
WA1 2AE
Mon-Fri: 10am-6pm.
Sat: 9am-6pm

Tel: 01925 638660
warrington@nicennaughty.co.uk
www.nicennaughty.co.uk

Fully licensed
 


Warrington Nice n Naughty frontage

Warrington interior

We have opened a shop in Warrington, Cheshire which is one of the largest shops in Europe with a floor space of nearly 4000 square feet. It has to be the largest in the UK. We have a massive range of clothing and adult products. Well worth a visit. Now stocking over 1500 DVD/VHS. Friendly staff, browsers welcome. It was granted a sex shop license on July 8th 2003.

In July 2008, the Warrington Nice 'n' Naughty shop will be the first adult retail store short listed to win an “Award for Business” at a glittering gala in Warrington, Cheshire. Nice n Naughty have been short listed to the final 2 for the “Buisness of the Year” Award out of approximately 1000 businesses in the catchment area.

Nice n Naughty had to meet a stringent criteria, which included providing quality throughout the organisation’s structure, strong communications, and good employee/employer relations; all of which were highlighted when Nice n Naughty successfully retained their ‘Investors In People’ Status at their recent re-assessment earlier this year.


Wigan


Nice 'n' Naughty
Unit 7, Under the Arches
Queen Street
Wigan

Mon-Fri: 10am-6pm.
Sat: 9am-6pm

Tel: 01925 638660
wigan@nicennaughty.co.uk
www.nicennaughty.co.uk

Fully licensed
 


Nice n Naughty shop exterior in Wigan

Nicen Naughty shop interior in Wigan

Opened on the 10th March 2003 with a full stock of every R18 VHS/DVD title available (Over 1500 titles and new releases arriving weekly) catering for all tastes. This store was awarded 5 Stars by the ETO mystery shopper in August 2011, praising the knowledgeable staff and comfortable surroundings.

A full range of magazines, fetish, TV, scans, European, UK/USA monthly, gay, contacts and the latest Private and Pirate titles.

A huge range of adult toys and novelties and bondage, also stocking Lingerie, Latex, PVC and hosiery.

With Male and Female staff available in a brand new shop fit with air conditioning, well lit and layout that offers a comfortable experience.


Shop Details
Bangor
Nice 'n' Naughty
27 High Street
Bangor
LL57 1NP
Bangor shop exterior

Mon-Sat: 9am-6pm

Tel: 01248 372700

bangor@nicennaughty.co.uk

www.nicennaughty.co.uk

Bolton
Nice 'n' Naughty
Rear of 72 Newport Street
Bolton
BL1 1PB
Nice n Naughty Bolton exterior

Mon-Fri: 10am-6pm.
Sat: 9am-6pm

Tel: (01204) 396944

bolton@nicennaughty.co.uk

www.nicennaughty.co.uk

Brighton

Nice 'n' Naughty
St James' Street
Brighton
BN2 1RF

Nice 'n' Naughty Brighton

Mon-Sat: 10am-8pm
Sun: 11am-6pm

Tel: 01273 626 442

brighton@nicennaughty.co.uk

www.nicennaughty.co.uk

Bristol

Nice 'n' Naughty
45 Colston Street
Bristol
BS1 5AX

Bristol Nice 'n' Naughty frontage

Mon-Sat: 10am-7pm
Sun: 11am-6pm

Tel: 0117 929 7666

Bristol@nicennaughty.co.uk

www.nicennaughty.co.uk

Chester
Nice 'n' Naughty
129 Brook Street (Near train station)
Chester
CH1 3DU
Chester exterior
Mon-Sat: 9am-8pm
Sun: 10am-5pm

Tel:  01244 350123

chester@nicennaughty.co.uk

www.nicennaughty.co.uk

Leeds

Nice 'n' Naughty
164 Briggate
Leeds
LS1 6LY

Nice n Naughty in Leeds

Mon-Fri: 10am-7pm
Sat: 9am-7pm
Sun 12: 11am-6pm

Tel: 0113 242 6967

leeds@nicennaughty.co.uk

www.nicennaughty.co.uk

Liverpool
Nice 'n' Naughty
16 Colquitt Street
Liverpool
Merseyside
L1 4DE
Liverpool Nice n Naughty 2 exterior
Mon-Fri: 10am-6pm
Sat: 9am-6pm
Sun: 11am-6pm

Tel: 0151 708 9207

liverpool2@nicennaughty.co.uk

www.nicennaughty.co.uk

Newcastle

Nice 'n' Naughty
62–64 Scotswood Road
Newcastle
NE4 7JE

Newcastle Nice n Naughty

Mon-Sat: 10am-8pm
Sun: 11am-6pm

Tel: 0119 221 2571

newcastle@nicennaughty.co.uk

www.nicennaughty.co.uk

Southport
Nice 'n' Naughty
53 London Street (Opposite Train Station)
Southport
PR9 0TH
Nice n Naughty Southport

Mon-Fri: 10am-6pm.
Sat: 9am-6pm

Tel: 01704 530700

southport@nicennaughty.co.uk

www.nicennaughty.co.uk

Warrington
Nice 'n' Naughty
Unit 5 Crown Parade
Under the Arches - Central Station
Warrington
WA1 2AE
Warrington Nice n Naughty frontage
Mon-Fri: 10am-6pm.
Sat: 9am-6pm

Tel: 01925 638660

warrington@nicennaughty.co.uk

www.nicennaughty.co.uk

Wigan
Nice 'n' Naughty
Unit 7, Under the Arches,
Queen Street
Wigan
Nice n Naughty shop exterior in Wigan

Mon-Fri: 10am-6pm.
Sat: 9am-6pm

Tel: 01942 244982

wigan@nicennaughty.co.uk

www.nicennaughty.co.uk

 

Website
   

Nice 'n' Naughty website screen shot


Nice 'n' Naughty have established a very attractive website with plenty to catch the attention.

There's a very large range of products well organised to quickly find what you want. The product categories are straightforward, for example dildos, vibrators etc.

But for visitors perhaps just browsing for ideas, there are some more general fun filled category options, "First Time for Everything", or "Walk on the Wild Side". Who could resist taking at least a quick peek?

And of course as you get interested in particular products, there are all the details you could possible want all stylishly laid out.

Take a look for your self at:

www.nicennaughty.co.uk

Nice 'n' Naughty also have a Facebook page where the emphasis is on fun and information. There's currently an interesting series of tips for good sex.

See Nice n Naughty on Facebook

And for those that like to be kept right up to date in more bite size chunks, then Nice 'n' Naughty regularly send out tweets on Twitter

Follow Nice 'n' Naughty on Twitter

 

 

Awards

Retailer of the Year 2005 

  Adult Retailer of the Year2005

The inaugural Erotic Trade Only (ETO) awards and dinner were held at the Belfry hotel, Birmingham.

Among the categories of this prestigious event were Adult Retailer of the year 2005 which went to Melon Farmers' sponsors, Nice N Naughty, beating off competition from Anne Summers as well as the other 5 short listed companies.

Simon Prescott of Nice N Naughty said: This award is voted for by the industry itself so is extremely gratifying to realise we are so well respected and acknowledged by our peers.

Congratulations to Nice N Naughty

Investor in People

  Nice 'n' Naughty, Nice t' Staff

A  Chester-based sex shop chain has become the first business in the adult industry to receive an Investors in People award. Nice 'n' Naughty,, which has branches throughout the North West and North Wales, won the internationally recognised accolade after eight months of assessments of working conditions.

Director Simon Prescott said the company's achievement signalled that mainstream attitudes to the sex industry were changing:
It's unheard of for an adult company to get an Investors in People award, so we are made up. The assessors were impressed with the way we treat our staff. They get good wages, conditions, health benefits and even gym membership. So it's easy for us to attract good-quality staff.

Hopefully this award will break down barriers and change people's perceptions of sex shops as seedy back street premises with boarded-up windows. Our shops are nothing like that. They are clean and our managers are dressed in corporate uniform. We wanted to create an atmosphere in which couples would feel comfortable.

ETO Retailer of the year     Adult Retailer of the Year 2006

Expanding adult retailer Nice n Naughty is celebrating back-to-back ‘Oscars’ success after securing a prestigious industry accolade for the second year running.

At a glittering London ceremony, Nice n Naughty secured the coveted crown, beating rivals such as Ann Summers to repeats last year’s stunning success.

The high profile awards are voted for by the industry itself and are attended by a vast range of adult suppliers, wholesalers and retailers from all over the UK.

Delighted Company Founder, Simon Prescott explained:
To win this award for a second consecutive year is fantastic and demonstrates the high quality of our modern and appealing stores and also our friendly and knowledgeable staff. This award is voted for by the industry itself so is extremely gratifying to realise we are so well respected and acknowledged by our peers. Also I think its right that the public should realise when they shop at Nice N Naughty they are buying from the officially recognised, best adult retail shops in the U.K.

Adult Retailer of the Year

    Adult Retailer of the Year 2007

Champage corks have been popping for the UK’s fastest growing adult store after it firm claimed the Retailer of the Year title for the third year running.

There were cries of delight from the team and the loudest cheer of the evening from the audience as the Nice N Naughty team rushed to collect the sought after prize at the Erotic Trade Only (ETO) awards, held at Birmingham NEC.

The rapidly expanding company, which has grown from humble beginnings in Chester to an 11-store business empire, beat off competition from five other short listed companies to seize the title and company directors Simon Prescott and Trish Murray are thrilled at winning.

It’s absolutely incredible, said Simon: I was so nervous, it’s the most sought after award, like the best film category at the Oscars. The tension was unbelievable and when they read out our name I just couldn’t believe it. To have won it twice was fantastic but to get the treble is unheard of.

The award is voted for by the industry itself and it’s the second time Nice ‘n’ Naughty, which is the only adult store accredited with the prestigious Investor in People Award, has beaten, amongst others, high street retailer Anne Summers to the coveted title.

Trish added: It’s such an achievement to think where we are today from where we started eight years ago to the day next week. When we opened the Chester branch on July 31st 1999 we really, really struggled but the public’s attitude has changed. This award is voted for by the industry itself its great to know we are so well respected and acknowledged by our peers. But it demonstrates the high quality of our modern and appealing stores and also our friendly and knowledgeable staff.

Adult Retailer of the Year

  Adult Retailer of the Year 2008

Nice n Naughty is celebrating a ‘four-midable’ success after being named the best in the business by their industry peers for a record fourth year running.

The Chester-based company that has 11 stores across the North West of England, Midlands and Wales was named Retailer of the Year at the Erotic Trade Only Awards – the industry equivalent of the Oscars.

At a glittering Birmingham awards ceremony, Nice n Naughty secured the coveted crown in an unprecedented run of success, beating rivals such as Ann Summers and the Private chain of sex shops – to mark its 9th anniversary in spectacular style.

Delighted company founder, Simon Prescott said the ceremony took place almost to the day since he started the company in 1999 from humble beginnings.

In a double boost Nice n Naughty Wholesale also won best oversees R18 film for Supernatural which is produced by the world’s leading adult movie maker, USA based Wicked Pictures.

Simon emphasised: “We have come a very long as since I started the business with one retail outlet in Chester. Nice n Naughty is a massive success story, built on a very dedicated and committed workforce. Customers can be assured that when they buy from Nice n Naughty they are buying from the best in the business. I am so very very proud of the retail team and would particularly like to thank our National Retail Manager Richard Allmark and his team for their total commitment, support and sheer hard work over the last 12 months. They never cease to amaze me.”

He added: This award is voted for by the industry itself so is extremely gratifying to realise we are so well respected and acknowledged by our peers.

Erotic eLine Award   Best Retail Chain 2008

The highly prestigious, annual Erotic eLine Awards show was held in the Festival Center of the Estrel Hotel in Berlin on 17th October.

The eLine awards are run in conjunction with the world famous, Venus International Trade Fair attended by virtually every major company within the adult industry. With over 300 exhibitors from 38 countries, it’s a huge event, attracting wide interest from the media. Representatives from magazines, the press and several TV channels were in attendance to cover the proceedings.

Adult producers, manufacturers, retailers, distributors, directors and stars from around the world were honoured at the eLine Awards with over 500 of the most prominent people in the business, including many famous celebrities, attending the glamorous gala dinner. In total, outstanding achievements in 76 categories spanning the adult video, retail, novelty and internet industries were recognized.

Nice ‘n’ Naughty is therefore absolutely thrilled to have been crowned Best Retail Chain at the Awards which are contested by companies throughout Europe, many of whom are larger and more established, such as Beate Uhse with 280 retail outlets across several countries. By way of comparison, UK based Nice ‘n’ Naughty currently has 11 stores, predominantly in the North West region.

Simon Prescott, Managing Director of Nice ‘n’ Naughty, had this to say, We are extremely proud to have won this award and to be recognised on the European stage. Taking into consideration the sheer scale and professionalism of the competition we were up against, this is a massive achievement and a credit to our entire team here at Nice ‘n’ Naughty.

Warrington Business Awards 08

  Commended at the Warrington Business Awards 2008

Nice N Naughty and many other businesses throughout the local area gathered for the 9th Warrington Business Awards, with many of them celebrating their success!

Nice N Naughty were applauded and highly commended for their retail presence in Warrington whilst competing in the Best Retailer 2008 category.

The Nice N Naughty retail store, which spans in excess of 3000sq ft offers an enormous range of adult toys, clothes, costumes, footwear, novelties and specialist products is a firm favorite amongst the local community.

Nice N Naughty opened their 2nd store (Chester being the 1st) in Warrington in February 2003, identifying a high demand for a store in that location and have since opened a further 9 branches, taking Nice N Naughty to a total of 11 stores throughout the North West of England & Wales.

Erotic eLine Award   Best Retail Chain 2009

Jenson Button isn't the only recent British winner of a major international trophy because Nice 'n' Naughty also kept the flag flying by winning the coveted European E-line award for Best Retailer of 2009. The good news was announced at a prestigious gala dinner in Berlin attended by all the leading players in the European adult industry. This is the second year in succession that Nice 'n' Naughty has been recognised on the European stage, having been voted Best Retail Chain in 2008.

Nice 'n' Naughty directors, Simon Prescott and Trish Murray, received the award on behalf of the company. Afterwards a delighted Simon commented, I'm over the moon about this. In football terms, it's like winning the Champions League two years running. Also like football, our business is a team effort and the people who deserve this accolade most are the Nice 'n Naughty staff. It's thanks to their professionalism and commitment that we're now being seen as a top retailer, not just in the UK but also Europe. It's amazing when you think about the quality of the opposition we're up against. I'd like to dedicate this award to our staff and it was an honour to receive it on their behalf'.

Trish Murray also emphasised the importance of awards such as E-line from a customer perspective: Being able to show customers that we are recognised as the best in our industry gives them confidence that they are buying from a reputable and professional company. We have always striven to create a welcoming and enjoyable shopping experience for all our customers, of both sexes and all sexualities. I feel that winning the E-line is an endorsement of our approach and an affirmation to customers that, by shopping at Nice 'n Naughty, they're going to get choice, good value and friendly, helpful service'.

ETO Award

  ETO Award: Best Retail Chain 2010

Nice 'n' Naughty has been recognised once again as the Best Retail Chain for adult products in the U.K.

The award was presented at this year's ETO Show at the NEC in Birmingham and is the highest accolade in the UK for companies operating in the adult industry. Nice 'n' Naughty has now won this coveted award for an amazing fifth time in six years.

As the current holder of the E-line European Retailer of the Year award presented in Berlin last October, Nice 'n' Naughty has also repeated its previously unique feat of being champions of the U.K. and Europe at the same time. No other retailer has achieved this degree of success and Nice 'n' Naughty has now accomplished it twice.

The award was collected by Nice 'n' Naughty director, Trish Murray, who commented, It's a great honour for us to receive the Best Retail Chain Award from ETO because the winner is decided by the toughest judges of all -our peers and colleagues in the industry. I'd like to thank all who have supported us once again and I also want to pay tribute to the people who won us this award - the team at Nice 'n' Naughty. This is due recognition of their professionalism and hard work, so a big thank you goes to them as well. The challenge for us now is to keep on improving so we stay in contention next year!

ETO Award 2011

  ETO Award: Adult Retailer of  the Year 2011

Nice 'n' Naughty has been recognised once again as the Best Retail Chain for adult products in the U.K.

ETO Award

  ETO Award: Best Individual Store 2012

eto award brightonAt this year's prestigious ETO Industry Awards, held at the NEC, Birmingham on Sunday 24th June, Adult shop Nice n Naughty Brighton won the coverted Best Individual Store 2012. The award was accepted by Director Trish Murray and Brighton store manager Philip Price. The award was narrowed down to a short list of five across the UK, and voted for by the individuals with in the UK adult industry.

It is a privilege to receive this award from our peers, and is a testament to the team at the Brighton store commented Philip and I would like to thank all the people who voted for the Brighton store. The trophy will take pride of place Brighton Nice'n'Naughty have recently celebrated its third birthday, and the award is the cherry on the cake for 2012.

the owlies logo

 Three 2013 Owlies Awards for Nice 'n' Naughty in Leeds

The Leeds 5th annual LGBT awards, affectionately known as The Owlies took place on 28th February 2013. These awards celebrate and congratulate individuals and groups who have made outstanding contributions to the Leeds LGBT community. Business's such as pubs, clubs and retail, as well as the health services and volunteers are all included.

Nice 'n' Naughty Leeds walked away with two Owlie awards on the night for best venue manager (Jon Bishop) and best venue worker (Craig Roe)

As well as the standard awards, Nice 'n' Naughty Leeds were initiated into the Owlies Hall Of Fame.

 

Readers' Reviews
Bolton   From Phil, Feb 2007: Rampant Selection

Nipped in there yesterday, thinking Valentines day, and me being in serious trouble as I'd not got anything for her yet; and how surprised was I!

First by the range of toys, DVDs and Lingerie, but also by how comfortable the place felt! The guy behind the counter was really friendly, and seemed to know what he was talking about!

They had a great range of Rampant Rabbits, which should keep anyone's wife happy, including mine! He took me through their different functions, and I ended up with an all singing all dancing version that should keep her happy for hours!

Then it was on to something to wear, and ended up with a rather slinky set from Wild Designs!

Will definitely be in there again, and may even treat us to a DVD, will take the wife next time as well, as I'm sure she'll fell as relaxed in there as I did!

Well done nicennaughty for creating a sex shop for the 21st century!

Brighton

  News from Chris, Feb 2009: Clone Becomes Naughty

Nice 'n' Naughty BrightonI visited what used to be Clonezone on St James' Street and it is now Nice 'n' Naughty.

I was greeted by a really nice girl (think she was the naughty one LOL). Something that was a surprise in the shop, as normally when I nip in to a gay store, you normally get ignored by the staff!

It had some really nice bits, and seemed to cater for us gay boys and girls really well. I ended up getting a couple of dvds on a multi buy offer, and to my surprise was actually given some customer service!

They had a suggestion box on the counter, and the boy and girl there were really sweet and helpful.

So going to wish the new guys n gals there a lot of luck for the future, nice to see a shop that looks after its customers and willing to get them what they want in a shop.

Bristol

  From Will, July 2012: Friendly and Helpful

Bristol Nice N Naughty frontageThe Nice 'n' Naughty Bristol store is staffed by some really terrific guys.

I've shopped there five times in the last few months and the store and staff are excellent.

Chester

  Review from Tina, March 2009:
 Accolades Merited

I know that you have a mass of reviews for this shop but I had to say that because of the reviews I visited the shop today and found that all of the accolades were extremely merited - very friendly and unobtrusive staff (how do they get that balance right?) excellent range and good prices - both in and outside the sale.

I will definitely be going back!

Fabulous.  So impressed.  I was extremely nervous as I wasn't sure what the shop was going to be like but I can tell you that I am never shopping anywhere else again. 

The service is amazing and so friendly.  I asked quietly to one of the girls there if they catered for bi-sexual and tv/ts.  Quietly she answered back, 'How much time have you got?'   To my amazement I spent over half an hour going through dress sizes and video/dvd titles.  I have never felt so comfortable about my sexuality.  There is no judgement passed and I had a great laugh and girly giggles. 

The comment made about the 'Big, Bald guy' a little scary looking but just as friendly as the girls and very much there to look after everyone as he is the girls.  Not that they need looking after.  They are all so on the ball never missing anyone, and always a smile to make you that little bit more comfortable. 

I recently visited Nice 'n' Naughty in  Chester, and I would like to comment on the shop from a customers point of  view. I took my wife for a day out shopping in Chester last week and we had  checked out the Nice 'n' Naughty website but my wife didn't want to go into a sex shop because the Private one we had been in before was seedy. When we walked past the Nice 'n' Naughty shop it was great to see a nice window display with sexy clothes. My wife decided to stay in the car while I went in to get her a Toy.

The staff were so friendly and made me feel relaxed, the girl there explained all the types of toys available., I went out and convinced my  wife to come in as it was nothing like the pushy sales man at private,  although the man in Nice 'n' Naughty is big with a bald head he is a really nice bloke and he showed me the videos while my wife was picking a toy with the girl.

The choice of videos was better than the toys they had hundreds. I recommend the shop to anyone and the pubs in Chester aren't bad either.

We have been visiting the shop now for some time and have to say of any shop anywhere Nice N naughty have by far the best customer service anywhere. Our first visit will remain with us for years to come. We were after a vibrator and having walked in and spent sometime looking at the extensive range of available products were at a loss as to what to go for. It was our first visit and a little apprehensive as to what to expect. We were approached by a young lady (Trish) who then spent ages explaining each and every product to myself and Girlfriend. At no point were we pressured into spending hundreds of pounds and we felt we would have been as much thought of and received just as much attention if we had wanted just advice. Since then we have visited this shop many many times and the service has just got better. It’s so far removed from the stereo typical sex shop it has to be visited to be believe.

If only all sex shops were this good, mind you I am glad they are not, because that’s what sets Nice N Naughty aside and makes it such a pleasure to go. Thanks for a great service, a great range of products and best of all the best dedication to your customers we have ever encountered.
Liverpool
Colquitt Street
  Review from Suki, February 2014: Best by Far

I have now been in all the adult stores in Liverpool and know that Nice'n'Naughty are the best by far, and their customer service in exceptional compared to other stores in Liverpool,.

  From Jay, March 2007: North South Divide

Liverpool Nice n Naughty 2 exteriorWhat an unbelievable difference walking into the new Nice 'n' Naughty in Colquitt Street Liverpool.

I went into the shop last week with my wife and could not believe the difference in this shop compared to other sex shops.

It is the first time I have been into a Nice 'n' Naughty  shop and I have to say that if all other sex shops were up to this standard especially in the South of England the shops would be a pleasurable experience.

The range of rabbits, DVDs, lingerie, outfits, shoes and other goodies was excellent.

The staff were so friendly and helpful not the usual smelly tattooed oaf you get in the shops in the south.

It has given me and my wife a total new shopping experience, its just a shame that the shop is so far away from where we live.

Newcastle

  Review from Torrens, July 2012: Second to None

I visited the Newcastle upon Tyne Nice 'n' Naughty store for the first time recently and found the customer service to be second to none.

While looking at the product I was interested in, I was approached by a very friendly sales lady, who offered me advice and showed me the alternatives available in such a professional and friendly manner. She attempted to upsell a more expensive product but certainly not in a pushy way, only explaining the benefits over the product I had chosen.

A definite recommendation for this store.

Southport
I have been into the new store at Southport and found it to be just the thing needed to liven up the area. Of course not everyone will enjoy seeing the store as they leave the train station but on the other hand it is the perfect location for people to drop in. I found the staff to be very friendly and made me and my friend feel comfortable with having a look around.
Warrington

  Review from Andrew, May 2010: Most Pleasurable

Re the Warrington Nice 'n' Naughty store. I called in there last week to buy some lingerie.

I had no idea what to buy, and was most grateful for the friendly and helpful advice of the staff in store. They were really friendly, impartial and non - judgemental. They were absolutely fabulous, and I will have no doubt I will be visiting the store again soon.

It was a most pleasurable shopping experience....



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