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Showing True Love...

Valentine's Day Surprises at Nice 'n' Naughty

Link Here14th February 2020

On Valentine's Day, staff from across the Nice 'n' Naughty stores and head office walked in to find Cupid had visited!

Staff from across the national retail chain of fully licensed adult boutique stores and HQ working on Valentine's Day walked in to find a little bit of extra love, courtesy of the Senior Management team behind the award-winning chain.

  The staff had already taken it upon themselves to share some love with their customers over the Valentines build up and weekend, by giving gift wrapped roses to every customer, along with having a box of Thornton's chocolates on the counter for the customers to enjoy while they browsed the stores.

  Outside, the stores were bedecked with balloons too, to welcome the customers into the stores, despite the threats of dreaded stormy weather.

The staff working on the day had no idea that they were instore for a visit from Cupid, but they all walked into a little surprise, with chocolates from Hotel Chocolat, bottles of wine, Amazon vouchers and bouquets of flowers for all the staff, then when lunchtime hit, a surprise delivery of heart shaped pizzas turned up at every location.

"Our staff always go above and beyond to ensure the customer has exceptional service, and a range of beautiful products to show they love their partners; so, we just wanted to show our staff that we love them too! I know some will not be getting home till later in the day after they finish their shift, and may not have had the valentine's day they wanted, but it's important to us that we show the team some extra love on Valentines" Philip Charter-Price, the National Retail Manager based in the Brighton store, knows the importance of the team the company has, and was only too happy to shower the love on them.

Members of the team in the head office and website were not left out with Trish Murray, Retail Director, ensuring cupid had visited their head office in Warrington. "We are all such a well-oiled machine, with the stores and head office working in unison with each other to ensure customers in the boutiques or online get the same level of service and commitment, and it is important that we recognise our biggest asset"

The company are currently opening a new licensed boutique store in the heart of Warrington town centre, having refurbished their Chester store in a similar way, that will change the way people look at "sex shops" and 2020 promises to be a rocket ship of a year for the company!


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Shops: Bangor

Nice n Naughty logo

Nice 'n' Naughty
High Street
LL57 1NP

The shop opened  on January 3rd 2005 and received a license in November 2006. It closed in 2019.

Customers are now invited to shop online with a 10% discount (excluding sales) using the discount code BANG10 at:

Shops: Brighton

Nice n Naughty logo

Nice 'n' Naughty
32 St James' Street

Mon-Sat: 10am-8pm
Sun: 11am-6pm

Nice 'n' Naughty Brighton

Facebook Brighton

Instagram: @nicennaughtybrighton
Twitter: @NNNBrighton

Tel: 01273 626 442

Licensed shop which changed from Clone Zone to Nice 'n' Naughty in February 2009.


Review from Les, August 2019: A gem of a find

Visited Brighton over Pride for the first time this year, and found this perfect shop on St James St. Been to Brighton before, but never here, and what a mistake. It's a fantastic shop with really helpful staff and a vast array of products, and ended up with a bag full of joy! I will definitely be back and will happily tell all my friends to pay it a visit when they are in Brighton. A true gem in the adult shops.

Chris visited the Brighton Nice 'n' Naughty

I was greeted by a really nice girl (think she was the naughty one LOL). Something that was a surprise in the shop, as normally when I nip in to a gay store, you normally get ignored by the staff!

It had some really nice bits, and seemed to cater for us gay boys and girls really well. I ended up getting a couple of dvds on a multi buy offer, and to my surprise was actually given some customer service!

They had a suggestion box on the counter, and the boy and girl there were really sweet and helpful.

So going to wish the new guys n gals there a lot of luck for the future, nice to see a shop that looks after its customers and willing to get them what they want in a shop.

Shops: Bristol

Nice n Naughty logo

Nice 'n' Naughty
Colston Street

Previously Clone Zone which became Nice 'n' Naughty in early 2009. The shop closed in November 2019.

  Customers are now invited to shop online with a 10% discount (excluding sales) using the discount code BRISTOL10 at:

Shops: Chester

Nice n Naughty logo

Nice 'n' Naughty
129 Brook Street
(Near train station)

Mon-Sat: 9am-8pm
Sun 10am-5pm

Nice n Naughty Chester

Facebook Chester

Instagram: @nnnchester
Twitter: @NNNChester

Tel: 01244 350123



Review from ETO's Mystery Shopper, May 2018: Enjoyable

R18s at £30, £25 and clearance lines at £10, all with multi buy offers.

An enjoyable retail experience with a friendly and helpful manager.

News, August 2013: 15th Anniversary

Nice 'n' Naughty opened its first store in Chester on 31st August 1999. The shop's management has spent the 15 years modernising its image and making for an attractive and enjoyable shopping experience.

The store now boasts a colourful shop front and sponsorship agreements with local football, cricket and netball teams. Managing director Simon Prescott told the Leader:

I never would have thought of myself as a pioneer when we challenged Chester City Council's view in 2001 that adult stores should have blacked out windows, it just seemed right we be allowed to put mannequins on display. In reality Nice 'n' Naughty set a new trend, which was not only followed by our other stores, but many of those in the industry.

The policy has worked well and the firm has expanded to 11 stores from Brighton to Newcastle.

News, May 2013: Award Nomination
Nice 'n' Naughty in Chester has been nominated for Best Individual Shop for the 2013 Erotic Trade Only (ETO) Award

Review from Tina, March 2009: Accolades Merited

I know that you have a mass of reviews for this shop but I had to say that because of the reviews I visited the shop today and found that all of the accolades were extremely merited - very friendly and unobtrusive staff (how do they get that balance right?) excellent range and good prices - both in and outside the sale.

I will definitely be going back!

From Nice Nice ‘n' Naughty: Doubled Up

Nice n Naughty in Chester has doubled in size taking over the shop next door and has over a 1000 titles of Original VHS/DVD's in stock. We believe one of the largest and most up to date shops in the country. Stocking all available R18 titles as they are released. Still as friendly as ever.

Shops: Liverpool

Nice n Naughty logo

Nice 'n' Naughty
Colquitt Street
L1 4DE

The store opened in 2007 and closed in 2019

Customers are now invited to shop online with a 10% discount (excluding sales) using the discount code LIV10 at:

Shops: Newcastle

Nice n Naughty logo

Nice 'n' Naughty
Scotswood Road

Originally Clone Zone but became Nice 'n' Naughty in early 2009. It closed in 2019

Customers are now invited to shop online with a 10% discount (excluding sales) using the discount code NEW10 at:

Shops: Warrington

Nice n Naughty logo

Nice 'n' Naughty
Unit 5 Crown Parade
Under the Arches - Central Station

Mon-Fri: 10am-6pm.
Sat: 9am-6pm

Nice 'n' Naughty Warrington  

Facebook Warrington

Instagram: nicennaughty_warrington
Twitter: @NNNWarrington

Tel 01925 638660

Licensed shop since 2003. Set to relocate to 66 Sankey Street on 2nd March 2020,


We have opened a shop in Warrington, Cheshire which is one of the largest shops in Europe with a floor space of nearly 4000 square feet. It has to be the largest in the UK. We have a massive range of clothing and adult products. Well worth a visit. Now stocking over 1500 DVD/VHS. Friendly staff, browsers welcome. It was granted a sex shop license on July 8th 2003.

In July 2008, the Warrington Nice 'n' Naughty shop will be the first adult retail store short listed to win an “Award for Business” at a glittering gala in Warrington, Cheshire. Nice n Naughty have been short listed to the final 2 for the “Buisness of the Year” Award out of approximately 1000 businesses in the catchment area.

Nice n Naughty had to meet a stringent criteria, which included providing quality throughout the organisation's structure, strong communications, and good employee/employer relations; all of which were highlighted when Nice n Naughty successfully retained their 'Investors In People' Status at their recent reassessment earlier this year.

Shops: Wigan


Nice n Naughty logo

Nice 'n' Naughty
Unit 7, Under the Arches
Queen Street


Licensed. Closed in February 2020.

Customers are now invited to shop online at:


Nice 'n' Naughty

Enjoy better sex

Nice 'n' Naughty has been voted the best adult retailer in the UK and Europe and our objective is simple - to help people enjoy a better sex life. Whatever your sexual orientation, we have something to offer.

 - Free UK delivery for orders over £ 35

 - Absolute discretion

 - Call free for help or orders
0808 188 9444

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