Gwenap adult store in Princes Avenue, west Hull, is instantly recognisable with its black and white facade and cheeky messages.
In fact, the cherished shop was one of the first in the country to sell sexy underwear when it opened in the 1930s.
But after running the store for more than 20 years, owner Jim Starkey has decided to call it a day and is looking for someone with fresh ideas to takeover.
Ideally, he wants it to remain an adult store.
Starkey said: I have had the shop for 22 years and took it on as a bit of a hobby. I would like someone to take over who can do something a little bit different.
For a long while, the store just sold sexy underwear but, about 10 years ago, Starkey introduced sex toys.
He said: I believe this is the oldest sex shop in the country. It started selling sexy underwear in the 1930s. You could say it was pioneering.
Update: Still Up for Sale
27th June 2009. See article
from thisishullandeastriding.co.uk
Jim Starkey said: We've had several people interested in taking over the business and one couple were very interested in carrying it on but they couldn't get the money together.
If a buyer can't be found soon, Gwenap may have to close. What we will probably do is use the name for a website but that's not ideal. The idea of this has upset many local people who regard it as part of the establishment.
Our last lifeline is to find an investor who would like to take Gwenap and capitalise on its long history by taking it into the 'boutique sexy shop' market and possibly invest in a chain of shops under the Gwenap name.
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