Lap Dancing in Preston

A billboard of a  glamour model has sparked nutter complaints to the advertising censor.

Lapdancing club Perfect 10s pasted the poster on the side of a cafe in Blackpool Road, Ashton, to advertise an event marking the Preston city centre venue's seventh anniversary.

The 15ft picture shows a pouting woman peeling her knickers off, with a banner across her chest saying: Say hello to my new boobs for the first time at Perfect 10s.

The Advertising Standards Authority (ASA) has received three complaints about the poster, which was put up last week.

Some locals believe the billboard, was too graphic. Janine Reynolds said she would not be happy if her two-year-old grandson spotted the picture: The children from St Andrews School are off for six weeks but they'll still be going on the park opposite. It's the bottom half of the picture – they should have cut it off from the navel down.

The ASA said there are no specific codes regarding nudity in adverts and context is taken into account.

Businessman Edgar Wallace, part of the consortium which owns Perfect 10s, said: I have not personally received any complaints or heard of any problems about the poster. However, if public opinion comes out in favour of removing the poster, I will remove it straight away.

A poster, for Perfect 10s gentlemens club, featured an image of a woman, naked except for a small pair of knickers which were pulled down around her hips. The ad featured the text Say hello to my new boobs for the first time here at Perfect 10s covering her breasts. The ad also featured three smaller images of other women in their underwear in sexually provocative poses. The text at the bottom of the ad stated Its our 7th Birthday! Party with guest models Gemma Massey & Dani Thompso".

Ten complainants objected that the ad was offensive and unsuitable for display where it could be seen by children.

ASA Assessment: Complaints Upheld

The ASA considered that the images in the ad were explicit and were likely to be seen as sexually provocative. We noted that they appeared on a poster, which was an untargeted medium and situated near to a public space and where they could be seen by children. We concluded that the sexually suggestive nature of the images meant that they were likely to cause serious or widespread offence to adults in an untargeted medium and were unsuitable for public display where they could be seen by children.

The ad breached CAP Code clauses 2.2 (Social responsibility) and 5.1 and 5.2 (Offence). The ad must not appear again in its current form.