 Online
video platform Joost will cease to be a consumer-facing website as part
of a strategy rethink that will also see Mike Volpi stand down as chief
executive.
It will now focus on selling white label web video platforms to third
parties such as broadcasters, cable and satellite providers and video
aggregators. Joost will restructure the business and scale back its
international operations.
In these tough economic times, it's been increasingly challenging to
operate as an independent, ad-supported online video platform, Volpi
said.
Volpi did not confirm the number of job losses resulting from the new
strategy, which effectively ends Joost's position as a competitor to the
likes of YouTube and US broadcasters' video-on-demand platform Hulu.
Update:
Liquidated
17th October 2009. See
article
from
theregister.co.uk
Joost, the web telly firm founded by the blokes behind Skype, has
liquidated its UK subsidiary.
As reported by The FT and TechCrunch Europe, Joost UK was put into
liquidation earlier this month, yet another step in the slow decline of
the Netherlands-based outfit.
Joost retains operations in the Netherlands and New York, but on
October 2, the company called for an end to its UK arm. Liquidators tell
The FT that Joost retains a skeleton staff. But TechCrunch says the
company's furniture is already in the hands of another startup
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