 Odeon,
the UK's biggest cinema chain, will not show Rambo at its
theaters citing undisclosed “commercial reasons.”
News has sent shockwaves around the local industry as Rambo
is the most significant new release in the UK. News has also enraged
online Sylvester Stallone fans, especially those who live in rural
areas where their only local cinema is an Odeon.
Odeon is tight-lipped on the decision not to play the franchise
sequel. Owing to commercial reasons, Odeon has made the decision
not to scree the film Rambo across its cinemas in the
UK, said a statement.
An source told Variety that Odeon's decision to pull Rambo
must be “over a disagreement over the terms. But to us, the film
rentals rate seems reasonable enough for a release such as Rambo.
There has to be a time when neither player steps down. Both
companies have their budgets and both are playing the game,
commented Andrew Turner, Cineworld director of film booking, adding
that: I can't remember the last time this happened in the
multiplex era.
Update:
Body Count Down
27th February
And indeed Rambo failed to capture the top box office takings slot.
It ended up 3rd to Jumper and Be Kind Rewind
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