Odeon, the UK's biggest cinema chain, will not show Rambo at its theaters citing undisclosed “commercial reasons.”
News has sent shockwaves around the local industry as Rambo is the most significant new release in the UK. News has also enraged online Sylvester Stallone fans, especially those who live in rural areas where their only local cinema is an Odeon.
Odeon is tight-lipped on the decision not to play the franchise sequel. Owing to commercial reasons, Odeon has made the decision not to scree the film Rambo across its cinemas in the UK, said a statement.
An source told Variety that Odeon's decision to pull Rambo must be “over a disagreement over the terms. But to us, the film rentals rate seems reasonable enough for a release such as Rambo .
There has to be a time when neither player steps down. Both companies have their budgets and both are playing the game, commented Andrew Turner, Cineworld director of film booking, adding that: I can't remember the last time this happened in
the multiplex era.
Update: Body Count Down
And indeed Rambo failed to capture the top box office takings slot. It ended up 3rd to Jumper and Be Kind Rewind