Pendle coincillors have scrapped a new logo after critics said it was too similar to a trademark for an online sex toy shop.
The heart-shaped design, drawn up by Pendle councillor James Starkie, was ludicroously claimed to be too close to international retailer Lovehoney's logo.
Now councillors have voted to go back to the drawing board after the elections after initially agreeing a budget and spending dozens of hours of council officers' time on the project.
Councillor Ann Kerrigan told a full council meeting:
A similar logo belongs to another organisation and it really does concern me because do we want Pendle to share a logo with a sex shop like Lovehoney?
It wouldn't do much for Pendle and I don't think we should be associating our logo with this kind of thing.
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