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IMCB: Mobile phone content regulators

The Independent Mobile Classification Board is an industry body to coordinate regulation of content created by mobile phone companies

The Following guidelines were published in February 2005


Ringing in New Censors

It is interesting to note that hardcore pornography is clearly acceptable for commercial mobile phone content. Hopefully another nail in the ludicrous prohibition on mail order DVDs and video.

From IMCB

Remit

IMCB’s remit is to determine a Classification Framework for Commercial Content against which
Content Providers can self-classify their own content (whether provided directly or indirectly) as
18 where appropriate. Such content will be placed behind Access Controls so that, when
combined with age verification arrangements, it is only available to those identified as 18 or
over.

Commercial Content services which fall within IMCB’s remit and the Classification Framework
include:

  • Still pictures
  • Video and audiovisual material
  • Mobile games, including java-based games

Services which fall outside IMCB’s remit and the Classification Framework are:

  • Text, audio and voice-only services, including where delivered as a Premium Rate
    Service and regulated by ICSTIS
  • Gambling services (because they are age restricted by UK legislation)
  • Moderated and unmoderated chat rooms (commercial unmoderated chat rooms will only
    be accessible by those 18 and over)
  • Location-Based Services (which are the subject of a separate Mobile Operator code of
    practice available at www.imcb.org.uk)
  • Content generated by subscribers, including web logs
  • Content accessed via the internet or WAP where the Mobile Operator is providing
    connectivity only

Specific Classification Framework

Content Providers have responsibility to ensure that the Commercial Content they are directly or
indirectly providing is not unlawful or illegal.

Where Commercial Content contains any content described in any of the sub-sections below it
must be rated as 18 for the purposes of this Classification Framework. As a general guide it
should be noted that if the content in question would be likely to be rated as 18 by an Agreed
Body if it was relevant to that body, then it should be rated as 18 under this Classification
Framework.

In addition, the context and style in which the content is being presented, whether
as a still picture or a video clip, should always be taken into account. Humorous content, such
as violence or combat techniques in a children’s cartoon, may therefore be acceptable.

The following list content that is to be rated 18

Themes:

  • No theme is specifically prohibited though these may be subject to other legal requirements. Content must not actively promote or encourage activities that are legally restricted for those under 18 such as drinking alcohol or gambling.

Language:

  • Frequent and repetitive use of the strongest foul language.

Sex:

  • Actual or realistic depictions of sexual activity, for example, Real or simulated sexual intercourse.
    Depiction of sexual activity involving devices such as sex toys.
  • Sexual activity with visible pubic areas and/or genitals or including threats of sexual
    violence such as rape.
  • Note, however, that material which genuinely seeks to inform and educate such as in matters of
    sexuality, safe sex and health and where explicit images are the minimum necessary to illustrate
    and educate in a responsible manner may be permissible.

Nudity

  • Nudity where depicting pubic area and/or genitals (unless it is material which genuinely seeks to
    inform and educate such as in matters of sexuality, safe sex and health and where explicit
    images are kept to the minimum necessary to illustrate and educate in a responsible manner).

Violence

  • Graphic violence which in particular dwells on the infliction of pain, injuries or scenes of sexual
    violence. In respect of mobile games in particular: Gross violence towards realistic humans or animals such as scenes of dismemberment, torture, massive blood and gore, sadism and other types of excessive violence. Graphic, detailed and sustained violence towards realistic humans and animals or violence towards vulnerable or defenceless humans.

Drugs

  • Depictions which promote or encourage illegal drug taking or which provide instructive details as to illegal drug taking.

Horror

  • Any depiction of sustained or detailed inflictions of pain or injury including anything which
    involves sadism, cruelty or induces an unacceptable sense of fear or anxiety.


Imitable techniques

  • Dangerous combat techniques such as ear-claps, head-butts and blows to the neck or any
    emphasis on the use of easily accessible lethal weapons, for example knives.
  • Detailed descriptions of techniques that could be used in a criminal offence.


TV

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